This document discusses social media management tools for businesses. It provides an overview of the top tools TweetDeck and HootSuite, as well as other options like Buffer, IFTTT and Buuteeq's own analytics. It emphasizes the benefits of scheduling posts in advance using these tools to engage audiences more consistently without overburdening staff.

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2. Ideally…
You’d have a unique voice for
all social media channels with
different, fresh and constant
content.
Because different kinds of people
like different social media
channels, you should develop a
unique voice with unique content for
each channel.
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3. …but in reality…
You have a property to run.
You don’t have time for that.
Huge companies can realize the
ideal, but for the rest of us, we need
to find a quick, convenient way to
manage social media at once.
What we need is one place where
we can do it all—
Twitter, Facebook, Google+ and
more.
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5. Social Media Dashboards
There are dozens of social
media dashboards to choose
from.
Each one has unique pros and
cons, which we will go over here.
Dashboards give you a nice
“overview” of the state of your social
media so you can quickly respond.
For this presentation, I will go over
the top two—HootSuite and
TweetDeck.
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6. TweetDeck
TweetDeck, owned by
Twitter, allows you to monitor
your social graph and
respond.
Supports multiple Twitter accounts
and one of the following:
Facebook, LinkedIn, Foursquare, Go
ogle Buzz and MySpace.
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7. TweetDeck
Use TweetDeck to monitor the
people you follow and quickly
respond to them.
Pros:
• Near instant updates; real-time
streaming
• Free
• Supports major functions like
tweets, likes, mentions, direct
messages and so on.
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8. TweetDeck
Cons:
• With many social accounts, it can
be overwhelming.
• It has a limited selection of
accounts it supports.
• No analytics.
• No timed updates.
• The mobile app has limited
functionality.
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9. HootSuite
Use HootSuite to create
reports and manage streams.
Pros:
• Create analytics reports
• Monitor
Facebook, Twitter, LinkedIn, Fours
quare, MySpace, PingFM, Wordpr
ess and mixi
• Add users, like staff
• Schedule updates
• Supports major functions like
tweets, likes, mentions, direct
messages and so on.
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10. HootSuite
Cons:
• The free version is limited.
• The tabbed interface is
sometimes hard to navigate
• Certain reports cost „credits‟
which cost money
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11. buuteeq’s 360 Analytics
Cloud DMS subscribers have
access to buuteeq’s 360
Analytics.
Track your Facebook progress
from your BackOffice. Compare
your acquisition of new likes to
previous periods of time, or take
a cumulative view.
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13. Why Schedule?
Scheduling your news and
updates ahead of time allows
you to post consistently and at
the optimal times of day.
Many people get burdened by the
need to update and just end up not
updating at all. Scheduling updates
ahead of time allows you to enjoy the
rest of your day.
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14. Buffer
Buffer allows you to set a
schedule. As you add updates
to the queue, Buffer publishes
them according to your
schedule.
You can install a Buffer app to most
browsers so that you can add
interesting things to your Buffer
queue as you browse the web.
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15. Buffer Limitations
Buffer can push notifications
to Twitter, Facebook and
LinkedIn.
However, I have personally been
informed by the developers that they
will soon support Tumblr, Pinterest
and others.
The free version of Buffer limits the
number of social channels you can
publish to. The paid version is
inexpensive.
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16. Buffer Analytics
Buffer provides click-thru
analytics, unsupported by
many other services.
Additionally, it has some Dashboard
functionalities, like responding to
Mentions and Retweets.
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17. When to Schedule
Much research has been done
about which days and what
time of day is the best to post
updates.
There is a lot of general information
out there to help you plan your
tweets and Facebook updates. This
handy infographic by KISSmetrics is
a good place to start.
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18. Schedule for Your Audience
Each audience is different. It is
best to schedule updates when
you know your specific
audience is paying attention.
There are many ways to discover
when your followers are active. I use
a service called Tweriod to scrub my
networks‟ activity and inform me
what days and hours of the week my
followers are active. The free service
is informative. The paid service is in-
depth and inexpensive.
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20. If This Then That (ifttt)
ifttt is a powerful solution that
follows a simple principle: if
(this) then (that).
For example, one formula could look
like this: if (facebook) then (twitter).
This formula would publish a tweet to
Twitter every time you update your
Facebook status.
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21. If This Then That (ifttt)
There are hundreds of
thousands of ‘recipes’ that can
enable to you to do many
things.
ifttt supports dozens of services.
Using a little creativity, you can get
ifttt to do almost anything. You can
use ifttt to publish your updates to
services that your favorite dashboard
doesn‟t support.
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22. Example 1 – Use ifttt to create backlinks
Activate your blog with ifttt to
create dozens of backlinks
every time you publish a blog
post.
Using this example recipe, ifttt will
publish an update containing
anything you want, including links
back to your website, every time you
update your blog.
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23. Example 2 – Facebook to Google Plus
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24. Example 2 – Facebook to Google Plus
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25. Example 2 – Facebook to Google Plus
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26. Example 2 – Facebook to Google Plus
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27. Example 2 – Facebook to Google Plus
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28. Example 2 – Facebook to Google Plus
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29. Example 2 – Facebook to Google Plus
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30. Simplify Your Life
Broadcast to your guests with
the push of a button.
Using these tools, tips and tricks, you
can successfully broadcast your
property‟s news to your guests with
the push of one button. Never feel
burdened by social media again!
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31. @buuteeq
buuteeq.com/blog
brandon@buuteeq.com
karen@buuteeq.com
The Digital Marketing System for Your Property
COPYRIGHT 2012, BUUTEEQ INC.
www.buuteeq.com
info buuteeq