APSotW 13 - Eco Friendly Products Insight

Eco-friendly Products in Australia Market Insights by Adam brandsimo.wordpress.com http://www.flickr.com/photos/nature_lover/267647259/

What’s Eco friendly? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photo_zoom.gne?id=386797304&size=l

Culture ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photo_zoom.gne?id=251978771&size=o

Media ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/catteaumaru/57472700/

Current Attitude to the Environment ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Environmentally Friendly Products are overpriced At heart I am an environmentalist If we don’t act now we’ll never control our environmental problems Threats to the environment are exaggerated Percent who agree ROY MORGAN SINGLE SOURCE AUSTRALIA : JUL 2005 - JUN 2006 http://www.flickr.com/photos/ekarjala/55027803/

Market Analysis High Mainstream acceptance http://www.flickr.com/photos/walkaboutwolf/63452603/ Low Mainstream acceptance The eco-friendly cleaning product market in Australia is separated into two distinct groups – one group of products are made for the niche market sold at selected eco-friendly stores, the other is group, lead by ‘Earth Choice’ is available at both independents and mainstream grocery channels.

Earth Choice ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/algo/18939485/

Mainstream Distribution ,[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/eyecatcher/9388536/

Insight ,[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/stevewall/206426067/

Opportunities ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],http://www.flickr.com/photos/darwishh/159680174/

APSotW 13 - Eco Friendly Products Insight

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