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Ethics and humanity in the age of technology
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THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM The tech industry is facing new challenges
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THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM NEW CHALLENGES 1. Consumer trust in brands is low Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising-branding/ how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF (2017) Global Consumer Trust Report 2017. https://mobileecosystemforum.com/wp-content/uploads/2017/06/ MEF_Global_Consumer_Trust_Report_2017.pdf
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THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM NEW CHALLENGES 1. Consumer trust in brands is low 2. Ad & tracker blocking is up Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising-branding/ how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF (2017) Global Consumer Trust Report 2017. https://mobileecosystemforum.com/wp-content/uploads/2017/06/ MEF_Global_Consumer_Trust_Report_2017.pdf PageFair (2016) Adblocking goes Mobile, PageFair 2016 Mobile Adblocking Report. https://pagefair.com/downloads/2016/05/Adblocking-Goes- Mobile.pdf
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THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM NEW CHALLENGES 1. Consumer trust in brands is low 2. Ad & tracker blocking is up 3. VPN use is up Adweek (2016) How Big a Problem Is It for Google and Facebook That Consumers Don’t Trust Them? http://www.adweek.com/news/advertising-branding/ how-big-problem-it-google-and-facebook-consumers-don-t-trust-them-169108 MEF (2017) Global Consumer Trust Report 2017. https://mobileecosystemforum.com/wp-content/uploads/2017/06/ MEF_Global_Consumer_Trust_Report_2017.pdf PageFair (2016) Adblocking goes Mobile, PageFair 2016 Mobile Adblocking Report. https://pagefair.com/downloads/2016/05/Adblocking-Goes- Mobile.pdf GlobalWebIndex (2016) 4 Things to Know About VPN Users. http://www.globalwebindex.net/blog/4-things-to-know-about-vpn-users
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THE WEB PSYCHOLOGIST LTD. 2018. No unauthorised reproduction or distribution. @NATHALIENAHAINATHALIENAHAI.COM PSYCHOLOGICAL REACTANCE J. W. Brehm (1966) A theory of psychological reactance. New York: Academic Press.
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