Webinar: Unlimited Historical Data
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Unprecedented speed. Limitless Possibilities. Instant historical insight. Historical data allows you to compare how past and present campaigns performed, see if conversations happening today were present in the past, and check if current peaks in mentions are related to seasonality or genuine growth. - Understand why historical data is valuable for all social insights - Meet our new offering, Unlimited Historical Data
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Webinar: Unlimited Historical Data
- 1. 1 #BW_Webi nar © 2017 Brandwatch.com Webinar/ Introducing: Unlimited Historical Data Product Marketing Manager phila@brandwatch.com @p_agnew Phillip Agnew
- 2. 2 #BW_Webi nar © 2017 Brandwatch.com Coming Up • Introducing Unlimited Historical Data • Product demo • Exploring the value of historical data • Q&A
- 3. 3 #BW_Webi nar © 2017 Brandwatch.com3 Don’t be shy/ We’d love your participation • Ask questions in the session chat • Tweet about our discussion @brandwatch #BW_Webinar A download and recording of the webinar will be made available after the event
- 4. 4 #BW_Webi nar © 2017 Brandwatch.com Without historical data you can’t always see the big picture
- 5. 5 #BW_Webi nar © 2017 Brandwatch.com What is “my a Unlimited Historical Data Three years historical data using a 10% Twitter sample + full Brandwatch Archive
- 6. 6 #BW_Webi nar © 2017 Brandwatch.com + Unlimited Historical Data Multiplied by 10 Now201520142013 Brandwatch Archive 10% of Twitter 10% of Twitter Ye ar Query Created
- 7. 7 #BW_Webi nar © 2017 Brandwatch.com Unlimited Historical Data 201520142013 Ye ar 10% sample Brandwatch archive. Mentions crawled from 80 million sources.
- 8. 8 #BW_Webi nar © 2017 Brandwatch.com Full Twitter Coverage We don’t take a chunk Negative Positive
- 9. 9 #BW_Webi nar © 2017 Brandwatch.com We extract 10% throughout to get a statistically accurate sample
- 10. 10 #BW_Webi nar © 2017 Brandwatch.com Yes Read a sample of mentions Uncover trends Use author data View demographics Display topic clouds Breakdown by geography Categorise by page type Reveal sentiment
- 11. 11 #BW_Webi nar © 2017 Brandwatch.com Speed – world’s fastest historical analysis, get data in minutes, not days Unlimited – no Query or mention caps Economical - historical mentions will not count towards subscriptions caps Benefits
- 12. 12 #BW_Webi nar © 2017 Brandwatch.com© 2017 Brandwatch.com Demo
- 13. 13 #BW_Webi nar © 2017 Brandwatch.com The Significance of Seasonality
- 15. 15 #BW_Webi nar © 2017 Brandwatch.com text Measuring Valuable Hype
- 16. 16 #BW_Webi nar © 2017 Brandwatch.com text Villains’ Cult Shoot and Run Total mentions 70,143 30,456 Total intent to purchase mentions 1,295 4,012 Total sales after one week 300,000 600,000
- 17. 17 #BW_Webi nar © 2017 Brandwatch.com text Villains’ Cult Shoot and Run Total mentions 70,143 30,456 Total intent to purchase mentions 1,295 4,012 Total sales after one week 300,000 600,000
- 18. 18 #BW_Webi nar © 2017 Brandwatch.com text Exploring New Markets
- 20. 20 #BW_Webi nar © 2017 Brandwatch.com© 2017 Brandwatch.com Q & A
- 21. 21 #BW_Webi nar © 2017 Brandwatch.com Find more content here: brandwatch.com/blog contact@brandwatch.com facebook.com/brandwatch @brandwatch plus.google.com/+brandwatch1
Notes de l'éditeur
- A non-animated slide is available at the end of the deck
- ADD SEASONALITY EXAMPLE