1. The end of the (startup) world
as we know it
UCSD
Nov 10, 2010
Brant Cooper
@brantcooper
marketbynumbers.com
2. The New Startup Reality
Global
Inexpensive
Social
Data-intelligent
Savvy
3. The End of the (Startup) World
As We Know It
100s of thousands of Entrepreneurs
Lean Startups to prove business model
Capital to serve entrepreneurs (not vice versa)
End of the dominance of the “big win”
Creating an economic “Innovation Machine”
4. Basic Tenet of a Lean Startup
Your business model will change
You have limited $
Maximize pivots/$
7. Principles
The 4 Steps
Iterate vs Pivot
MVP= Viable is as important as Minimum
Product Market Fit is not a binary state
Launch early <> Marketing Launch
Customer Development <> Data
10. Product-Market Fit
The Shangri-La of startups
- You know you’re there when you don’t have
to ask
- You have scalability issues
- You grow despite your flaws
- You look and feel young, but are growing old
quickly
-You may get there today and be lost tomorrow
11. Nail it Before You Scale it
Pre-mature Self-Aggrandization is Anathema
- PR is vanity
- “Launch early” means get users while imperfect
- Marketing launch = fill up your funnel
- Pre P-M fit do the former, not the latter
- Tech crunch bump can be deadly
14. Core Business Assumptions
• Who is your customer
• What Problem are you solving
• What is the proposed (high-level) solution?
15. MVP
• What functionality do you propose?
• What features are your early adopters asking
for?
• What do you hope to achieve with your MVP?
• What “currency” is your customer willing to
pay?
17. Get Out of the Building
“Just Do it” scenarios (ie no #custdev)
You hit out of the park, you don’t care. Good
Job. Ka Ching. Break a leg.
Otherwise, you are lost.