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Crowdsourcing

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Sami Viitamäki
Sami Viitamäki
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Crowdsourcing Customer involvement in business and business development
 
Crowdsourcing? ,[object Object]
Social Media?
Participation
Openness
Conversation
Community
 
Connectedness
Connectedness
Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
Feared scenario...
Chevy Tahoe Video ,[object Object]
 
 
[object Object],[object Object]
Try this...
[object Object],[object Object],[object Object],Marketer’s control & customer experience
[object Object],[object Object],[object Object]
 
Crowdsourcing? ,[object Object],[object Object],[object Object]
Crowdsourcing? ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
 
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business areas ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Crowdsourcing = Amateurs ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Customer Your Brand Customer’s Wants
Customer Customer’s Wants Your Brand
 
 
Kiitos! ,[object Object],[object Object]

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Crowdsourcing