Tips and tricks on how to get great SEO results that move the dial in 2016. The very latest strategies for link building, creating quality content and beating your competitors.

1. MOVING THE DIAL Brighton SEO – Sept 2016

2. @BERIANREED #BRIGHTONSEO
YOUR WEBSITE IS ONE IN A
BILLION
Source: https://hostingfacts.com/internet-facts-

3. @BERIANREED #BRIGHTONSEO
YOUR CONTENT IS ONE IN 2.7
MILLION
2.7 million blog posts are published
every day
Source: https://hostingfacts.com/internet-facts-

4. @BERIANREED #BRIGHTONSEO
YOU NEED TO BE FOUND
2.9 billion Google searches are made
every day
Source: https://hostingfacts.com/internet-facts-

5. @BERIANREED #BRIGHTONSEO
SEO IS DEAD?
$79.27 billion by
2020

6. @BERIANREED #BRIGHTONSEO
2016
There has never been a better time to be
in the SEO industry

7. @BERIANREED #BRIGHTONSEO
3 REASONS WHY SEO IN 2016
KICKS ASS
1. Huge advances in SEO software
2. Legacy tactics no longer work
3. High quality content is winning

8. @BERIANREED #BRIGHTONSEO
HOW TO MOVE THE DIAL IN 2016
• Content purge
• Ultimate SEO tool set
• Link building
• Finding new keywords
• eCommerce power tip
• Position 0

9. CONTENT PURGE

10. @BERIANREED #BRIGHTONSEO
A WINNING SEO STRATEGY FOR
2016
Our 2016 philosophy has been
• Have as few ‘low-quality’ pages as possible
• Use as few legacy SEO techniques as possible

11. @BERIANREED #BRIGHTONSEO
BASICALLY
You need to stop filling the internet with

12. @BERIANREED #BRIGHTONSEO
A STORY ABOUT A CUSTOMER
11 days to crawls the
site
100+ URL hops
1.6m URLs

13. @BERIANREED #BRIGHTONSEO
Low quality
content?
I will find you, and
I will kill you

14. @BERIANREED #BRIGHTONSEO
THE CONTENT PURGE
• Full crawl of website
• Cross referenced SEO landing pages with GA organic t
• Any pages with <5 visits over a 3 month period were d

15. @BERIANREED #BRIGHTONSEO
THE CONTENT PURGE
90% of SEO pages were deleted

16. @BERIANREED #BRIGHTONSEO

17. @BERIANREED #BRIGHTONSEO
BEFORE AND AFTER
1.6m pages over
100+ levels
~300k pages over 12
levels

18. @BERIANREED #BRIGHTONSEO
RESULTS
1 year of SEO decline
1.3 millions pages
deleted

19. @BERIANREED #BRIGHTONSEO
RESULTS
4 months of incline

20. THE ULTIMATE SEO
TOOLSET

21. @BERIANREED #BRIGHTONSEO
3 TOOLS TO SMASH SEO

22. @BERIANREED #BRIGHTONSEO
DEEP CRAWL

23. @BERIANREED #BRIGHTONSEO
SEO PROJECT MANAGEMENT

24. @BERIANREED #BRIGHTONSEO
30 days free SEO Monitor access, using code:
M0v1ngth3d1al

25. @BERIANREED #BRIGHTONSEO
GET BACK YOUR KEYWORD DATA
30 days free SEO Monitor access, using code:
M0v1ngth3d1al

26. @BERIANREED #BRIGHTONSEO
THE GOOD OLD DAYS
30 days free SEO Monitor access, using code:
M0v1ngth3d1al
Organic keywords
Revenue and
conversion data at
a keyword level
Build in revenue
projections

27. @BERIANREED #BRIGHTONSEO
SPLIT TESTING FOR SEO
https://www.distilledodn.com/

28. LINK BUILDING

29. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO

30. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Hey Steve, sorry to
bother you. We are
working on
improving your
websites SEO via link
building

31. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Hi. You mean links
to my website help
my SEO?

32. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
They sure do!
Especially links from
other well
established sites.

33. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Wow. I didn’t know
that. I’ll see what I
can do.

34. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Great. I’ll just keep
hiding here under the
table.

35. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Hey. Would a link
on the home page
of the Guardian be
good for SEO?

36. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Do bears
shit in the
woods?

37. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO I believe they do.
Here is the CEO’s
email address, just
tell him what you
need.

38. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
Thanks a million
Steve. Leave it with
me.

39. @BERIANREED #BRIGHTONSEO
YOUR BEST LINK BUILDER IS YOUR
CEO
*silently*
I am a link building
god!

40. @BERIANREED #BRIGHTONSEO
LINK BUILDING BE LIKE
*silently*
I am a link building
god!

41. ECOMMERCE CONTENT TIP

42. @BERIANREED #BRIGHTONSEO
ECOMMERCE CONTENT TIP

43. @BERIANREED #BRIGHTONSEO
SPOT THE TRENDS
2017 searches
start in Jan 2016
Burton snowboards 2015
Burton snowboards 2016
Burton snowboards 2017

44. @BERIANREED #BRIGHTONSEO
BUILD TOMORROWS PAGES TODAY
Home
Snowboards
Burton
2015 2016 2017
Build next years
pages ahead of
competitors to pick
up on early search
trends and claim
rankings

45. FINDING NEW KEYWORDS

46. @BERIANREED #BRIGHTONSEO
WE ALL LOVE GOOGLE TRENDS

47. @BERIANREED #BRIGHTONSEO
RELATED QUERIES = SEO
OPPORTUNITY
There are often
SEO nuggets
hidden in the
related queries

48. @BERIANREED #BRIGHTONSEO
KEYWORD EXPANDER
http://pureoptimisation.co.uk/keyword-expander/

49. @BERIANREED #BRIGHTONSEO
SEO KEYWORD EXPANDER TOOLSEO keyword
goodness
Search queries

50. SEO FEATURED SNIPPETS

51. @BERIANREED #BRIGHTONSEO
WHEN DOES 3RD PLACE BEAT 1ST
PLACE?

52. @BERIANREED #BRIGHTONSEO
FEATURED SNIPPETS ARE HERE TO
STAY
• Now appear on ~10% of
queries
• 100% increase in the last 12
months
Source: https://moz.com/blog/ranking-zero-seo-for-

53. @BERIANREED #BRIGHTONSEO
YOU DON’T HAVE TO BE #1 TO GET
THEM
• Only ~1/3 of #1 rankings
have featured snippets
Source: https://moz.com/blog/ranking-zero-seo-for-

54. @BERIANREED #BRIGHTONSEO
HOW TO GET FEATURED SNIPPETS
• Choose your subject
• Research your questions
• Enrich your key content
• Wait patiently

55. @BERIANREED #BRIGHTONSEO

56. THANK YOU