Social media is a powerful tool for HR professionals to use to support every criteria of human resources and add value to the HR department of any business or organization.
This presentation gives and overview of the application of social media with in the context of HR as well as giving specific practical examples of integrated HR social media posts.
2. “Human Resources isn’t a thing we do.
It’s the thing that runs our business.”
Steve Wynn
www.brendanihmig.com
3. 10 Building Blocks of HR
Criteria for Human Resources
VALUE
CONTEXT STAKEHOLDERS
TALENT LEADERSHIP CULTURE
HR DEPARTMENT HR PRACTICES HR STAFF HR ANALYTICS
Future / Outside Focus
Present / Inside Focus
Past / Foundation
www.brendanihmig.com
4. hu·man re·sourc·es
noun
• the people who make up the workforce of
an organization, business sector or economy
• the personnel of a business or organization,
especially when regarded as a significant
asset
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5. “Social Media is a digital reflection
of who we are as humans.
We see humanity in every
post, like, share and comment.”
Brendan Ihmig
www.brendanihmig.com
6. “Maybe don’t call it social media…
Just be human and tell your story .”
Gary Vaynerchuk
www.brendanihmig.com
7. VALUE
CONTEXT STAKEHOLDERS
TALENT LEADERSHIP CULTURE
HR DEPARTMENT HR PRACTICES HR STAFF HR ANALYTICS
www.brendanihmig.com
Application of Social Media
The Story of Human Resources
8. Past Criteria of Human Resources
Application of Social Media
HR DEPARTMENT HR PRACTICES HR STAFF HR ANALYTICS
• Posting of available vacancies
• Collecting CVs for future placements
• Screening of potential candidates
• Acknowledging staff achievements
• Showcasing staff related events
• Invite staff/public to HR events
• Share HR industry related content
• Publish analytical data
www.brendanihmig.com
9. TALENT LEADERSHIP CULTURE
Current Criteria of Human Resources
Application of Social Media
• Search for specific talent/people to
approach and engage
• Share talent/skills related content
• Acknowledge staff talents/skills
• Celebrate leadership achievements
• Share leadership related content
• Showcase corporate culture
• Showcase work environment
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10. VALUE
CONTEXT STAKEHOLDERS
Future Criteria of Human Resources
Application of Social Media
• Research current context of work
• Stay up-to-date with related trends
• Share context related content
• Express the value HR brings
• Build brand via acknowledgments
www.brendanihmig.com
11. “You can have the best strategy and
the best building in the world,
but if you don’t have the hearts and minds
of the people who work with you,
none of it comes to life.”
Renee West
www.brendanihmig.com
12. VALUE
CONTEXT STAKEHOLDERS
TALENT LEADERSHIP CULTURE
HR DEPARTMENT HR PRACTICES HR STAFF HR ANALYTICS
www.brendanihmig.com
Practical Application
Integrated HR Social Media Post
14. Collectively our company's leadership represents 83
years of management experience and a total of 7 MBAs
– ALL invested into adding value to our clients and staff.
Griffin Investments
21 August at 08:44
www.brendanihmig.com
16. To help defend against the recent rise in global cyber
attacks, all our staff have just completed a 2 day
cybersecurity training workshop.
RetailSpace
23 August at 14:18
www.brendanihmig.com
18. Our HR team hosted a focus group with selected clients
today. We received excellent feedback relating to the
skills they expect from our support staff.
Bluenet Telecoms
19 August at 09:01
www.brendanihmig.com
19. “Human Resources isn’t a thing I do.
It’s the thing that runs my business.”
Me
www.brendanihmig.com
1. Organization/Management of HR (centralized or decentralized) multiple roles (generalists and specialists) with a common purpose
2. People / Performance / Communication / Work
3. Competencies / skill sets for HR
4. How you measure success and motivate informed decisions
5. Individual talent
6. Leadership (structure not individual / collective)
7. Organization: how the talent works together – DNA of am organization
8. Setting of work. Trends: social, technological, economical, environmental, political and demographical
9. Inside: staff, managers and leaders / Outside: customers, Investors and community
10. Not what we do but what we create for other people (who is the customer of HR)