2. The tasks management industry has
addressed goal completion in a narrow &
limited manner. Not all goals have a particular
set timeline or a clear path to achieve that
goal. Some goals are actually journeys, in that
they wind and weave, entail suprises and are
improved by strategic use of resources. I
myself suffer from this problem doing
business development. Every time I use a
tasks management system, I end up with over
100 tasks and notes on resources. Saddled
with this long list of tasks, I end up feeling like I
haven’t achieved anything at all and that the
finish line is very far from near.anything at all
and that the finish line is nowhere near.
Problem Solution
Rock-It, a timeline to visualize and track
progress of professional and personal
actitives for those who know that their
journey (how you reached your outcome) is
just as important as the outcome. Demo
begins on page 8 of presentation.
Distinctive features: Track and manage
progression; store resources for future use;
Feel empowered, instead of disempowered ;
Caters to creatives and those who are
dealing with a multi-faceted goal/journey (i.e
mulitple goals paths); easily updated via a
mobile phone.
3. Competitors
Enterprise Market:
$4.5 billion by 2016
Individual Market:
$2 Billion dollar
Leaders: Asana, Trello and
Basecamp.
Defensibility:
Underserved target
market; opening of
new markets.
Potential Threats:
High costs of switching
Advantages: Visual;
different business
model; may appeal to
even younger age
group.
Key Competitors:
Wrike and Updatey;
most visually intitutive
Maturity
Direct email & SEO to
incubators and school-
based programs
Adwords directed at niche
users (i.e. business owners,
personal journey takers,
those learning a skills, and
working moms.
Go To Market
1) Target startup hotspots (especially bus dev role):
Stanford GSB, Stanford Design-school Startup &
Local Incubators (such as Techstars). 2) Additional
products: create additional products for startups
like a pivot journey chart. 3)Target Innovative
Companies: Our UX is mose fitting to a creative
and/or innovative (rapidly iterating).
Launch Growth
Word of mouth, referral incentives, sharing of journeys
4. Business Model
Revenue:
Upgrades
168,000 336,000 504,000 672,000
Revenue: Sales of
Know-how
0 58,000 87,000 116,000
Profit 52,000 64,000 201,000 278,000
Financials
2015 2016 2017 2018
Expense: Software 100,000 150,000 200,000 300,000
Expense: Sales
and Marketing
50,000 100,000 100,000 100,000
Expense: General
Admin
70,000 80,000 90,000 110,000
Assumptions:: 2 part-time software developers in first year. Switch to 2 full time developers in 3rd year. 100 small early stage startups in first year (gradually
increasing), 100 medium startups and 20 creative agenies of over 20 employees. Conservative Estimates of Revenue: Each year, half of new revenue will be new
customers and other half willl be slight upgrades. Sale of know-how will be 100 sales per month and 50 subscriptions to a journey per year (60% will be monthly
subscriptions and 40% will be purchases of entire journeys); a conservative estimate suggests that sale of know-how will annual increase by 1.5% at the least.
Publicly
shared
journeys/
consent
sale of know-
how/Knowledge
gained through
journey
Freemium
Model
*1 user or
a team of
up to 3
Upgrade:
*More than 3 team membes $10 a
month, more than 15 is $60 dollars a
month, more than 50 is $100 per month
(discounts for length of journey)
*Ability to download data.
*To view other people’s journeys.
Potential:
$40/month
subscription;
$200/more for
whole journey)
5. Exit Strategy
PREFERRED BUYER #1
UPDATELY:who appreciates the impact
visualizing a timeline can have; has a global
reach.
PREFERRED BUYER #2:
ASANA: currently valued at over 250 million
and expected to become a $100 billion
dollar company.
PREFERRED BUYER #3:
WRIKE: Attempting to take on ASANA. If
Rock-It gains signficant traction, WRIKE or
ASANA may be open to purchases as a way
to -out-compete teach other.
6. ● Goal setter extraodinare
● checklist writer for 15 years
● Sampled over 50 tasks applications
● Trained in the Lean Startup Metholody
● Co-founder/bussiness dev for health startup
● Graduate from Stanford Law School
Founder
