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Summary Nutrigram v.2

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Summary Nutrigram v.2

  1. 1. Executive Summary Company Overview Nutrigram is a new digital and tele-health service agency in its start-up stage. We leverage mobile and persuasive technology to provide the following health services to members of employer and private health plans across the United States, as well as to Medicaid and Medicare within select states:" 1. Medical Nutritional Therapy " 2. Diabetes Self-Management Training.Product" Technology NutriGram is a tele-health application with a clinical and analytical backend. We capture the why, when, and where of food and with this data provide behavioral analytics to dietitians. We then use a mobile behavioral change platform to engage and motivate the patient with regards to the care plan. " Customers and Market The customer base for Nutrigram will be patients with diabetes referred by physicians, health care facilities and other health care professionals. The majority of patients will be covered by private insurance and Medicaid/Medicare. " The nutritionist and dietitian industry is currently a 5 billion dollar market growing at CAGR of 3.8%. " Value Proposition We cover four core market needs in the MNT and Diabetes Education Market:" 1. Telehealth: Other than the VA medical system and Indian Health Services, we are unaware of any corporate vendors providing MNT and DSMT via telehealth." 2. Decreasing customer acquisition cost per provider: The small and fragmented 1 Clinical Program Sample Step 1: Patients get referred to our program. Relevant medical history and diabetes information is obtained. Willingness to change, motivational triggers, health goals are identified with the first video check-in/apt." Step 2: Patients snap pictures of their food using the app." Step 3: Our application captures GPS, time, other sensor data, and glucometer data with each picture." Step 4: Our system calculates and tracks nutrition intake and provides behavioral analytics." Step 5: Registered dietitians receive pictures and analytics" Step 6: Registered dietitians fills out weekly reports and discuss them with patients via a weekly 15-minute video check-in." Step 7: Strategies and interventions are identified, weekly goals are written down, progress is tracked, and the cycle is repeated for 12 weeks. " NUTRIGRAM Nutritional Care at the Tip of Your Finger Clinical nutrition is a $5.1 billion dollar industry. CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.
  2. 2. Executive Summary nature of nutritionist industry has created numerous operational efficiencies largely around building referral networks and establishing reimbursement patterns. " 3. Increasing engagement and follow-up: Currently follow up rates for both MNT and DSMT are 40% limiting the amount of reimbursement providers are able to capture." 4. Tracking outcomes: To date, there is no easy way to track the effectiveness of a dietician or educator. Our systems would easily allow us to do so. " Competitive Advantage Our analytics platform will allow us to target difficult to treat populations (dialysis, diabetes, and heart rehab patients). Overtime, we will leverage machine learning to allow the dietician to preform key clinical tasks 2-3 times faster increasing our margins. " Target Population and Forecast In California, our target population is estimated to be approximately 1,284,096 diabetics (aged 20-65, who own smartphone technology and do not belong to closed healthcare networks) or approximately 42% of total diabetic population of California." Conservatively, we estimate that we can capture 5-10% of this targeted market over 5 years. This would equate to about $30-$60 million in annual revenue by year 5, with an upside if we are able to land strategic partners and/or move into other states. " We estimate that we can achieve operating margins of 17-24% by year 3-5. " Mission Our mission is to provide individual struggling with the most chronic related conditions with the most convenient, informed, and engaging clinical experience to enable real and actual behavior change." Vision Our goal is to become a medical service company that uses mobile technology to deliver evidenced based ancillary health practices in more efficient, interactive, effective, and consumer friendly ways. " ! 2 Revenue Model Our revenue model will depend heavily on insurance reimbursement. " The average reimbursement for MNT and DSMT is $420 and $370 in the first year. Thereafter, in each subsequent year, a patient is eligible for $260 of MNT and $210 of DSMT.  " Strategy Sales in our business means quality patient service and utmost satisfaction from patients, referring physicians and health care facilities. We will focus our immediate attentions on making the services we offer of the highest possible quality. Only when those services are well- established and grounded in excellence will we consider expanding our service base." Contact ! M. Rami Bailony, M.D.,M.S. " mbailony@gmail.com" 619-807-2861" ! CONFIDENTIAL - DO NOT DISSEMINATE. This business plan contains confidential, trade-secret information and is shared only with the understanding that you will not share its contents or ideas with third parties without the express written consent of the plan author.

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