13. detractors of web tech
are an endangered species
Tanner Glass leaves them be.
14. web tech stack
• the new frontline for browser wars is js
engine execution
• this leading to server impls like NodeJS
• also seeing huge grfx perf improvements
for things like WebGL
16. how we do
• billable; hourly --- NO FIXED BIDS EVAR
• track our time to the minute
• estimates are in the spirit of literal meaning
of the word
• iterate; weekly or daily builds
19. Ship EARLY
• if a client wants it in a month see what can
be launched in two weeks
• long hours are detrimental to success: CUT
SCOPE
20. Our office is mobile
• basecamp to keep clients honest
• git and github for issues, rcs, collab
• harvest/coopapp for time tracking
• google docs for other artifacts
21. we’ll throw out all those tools if a
client has an existing system in place
24. time to build our
acumen
• @davejohnson started hacking his
BlackBerry
• @infil00p ordered himeself a G1
• rest of us coveted our man jewellery
iPhones
26. byproduct simple rules
1. find a tough problem
2. *attempting* to solve it is more than
anyone else is doing
3. you have just created value
4. sometimes you can turn value into money
27. new problems
• now our business is 75% services
• those services were all over the map but
none where in mobile
28. continued to build the
story and acumen
• 20% time hacking
• related passion projects
• informed our clients of our mobile war
stories
29. evolution
• phonegap/android came a month later
• phonegap/blackberry a month after that
• we now support:
• ios, android, bb, symbian, webos, bada
• soon: meego, wp7
30. solve problem when
you have them.
• git and github is fantastic. really you should
be using it. (until you shouldn’t)
• added a wiki when we needed docs
• added a mailing list when we needed to
support ppl using the software
• formal docs came last year
35. science
• distributed map/reduce
• mapping the human genome
• putting a gyroscope into orbit in one shot
on a multibillion dollar budget
36. big ball of mud
• mvc framework for language X
• unit test frameworks for language X
• dom library
• any impedance mismatch, really
37. take away
• tech deprecates: you do not have to
• foster learning
• use devs wisely; ask them about passion
projects
38. YOUR tech deprecates
• maintenance is not a chore
• grand rewrites are paths to failure
• you need advocates that are customers
39. marketing
• not free but damn cheap
• speak at confs
• give away as much IP as possible
• identify byproducts of value and champion
40. marketing cont..
• blogs last forever: urls
• tweets connect ppl
• 3 min shitty screencast > polished docs
41. dev happyness
• devs create value writing code
• do everything you can to maximize that time
inc 20% time
• NO OVERTIME.
• free them of noise, meetings, etc
• give them the best tools, confs, etc
• team w/ a rad UX / IxD person
42. dev happyness 2
• don’t hire ‘rockstars’: create them
• foster DISPASSIONATE devs
• critical thinking > marketing dept zealotry
• eradicate attachment to anything: ALL
TECH DEPRECATES
• have fun with it.
43. new direction
• mullet business model
• services that feed products that create
services
