SlideShare une entreprise Scribd logo

Measuring Success on Facebook, Twitter & LinkedIn

•
•
Brian Honigman
Brian Honigman

Third session of my NYU class on Social Media Analytics discussing the framework for measuring any social channel as well as the specifics for approaching Facebook, Twitter and LinkedIn.

MarketingMédias sociaux
1  sur  25
Télécharger pour lire hors ligne
Class 3: New York University Social Media Analytics I @BrianHonigman Measuring Success on Facebook, Twitter & LinkedIn @BrianHonigman
@BrianHonigman Steps for Measurement on Any Social Channel
@BrianHonigman Identify the Audience
@BrianHonigman Types of Content Shared Photos Video Text GIFs Audio Links
@BrianHonigman Understand Your Goals
@BrianHonigman Channel Specific Metrics
@BrianHonigman Tools for Channel Measurement
@BrianHonigman Cross Channel Measurement FB, Twitter, LinkedIn & Instagram Simply Measured FB & Twitter Brandwatch
@BrianHonigman Cross Channel Measurement Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social & Socialbakers
Source: eMarketer Facebook’s Audience 0 10 20 30 40 Age 18-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ 26.2 32.1 25.2 22.5 17.1 10.6
@BrianHonigman Facebook Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman Facebook Metrics Pages Likes Post Reach Engagement: Reactions, Shares, Comments Post Clicks Hide, Report as Spam, Unlikes Post Types Video Views 30-Second Views++ FB Referral Traffic
@BrianHonigman FB Measurement Tools • Facebook Insights • Sumall •Agora Pulse
@BrianHonigman Twitter's Audience
@BrianHonigman Twitter Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman Twitter Metrics Followers Tweet Reach Engagement: Mentions, Retweets, Likes Tweet Clicks Engagement Rate Top Tweet, Top Mention, Top Follower, Top Media Tweet Video Views Completion Rate Twitter Referral Traffic
@BrianHonigman Twitter Measurement Tools • Twitter Analytics • Followerwonk • Buffer • TweetReach
@BrianHonigman
@BrianHonigman LinkedIn Content Types
@BrianHonigman Social Litmus Test: Does Your Goal Work Here?
@BrianHonigman LinkedIn Metrics Followers Impressions Interactions: Like, Shares, Comments, Followers Acquired Update Clicks LinkedIn Referral Traffic Post Types Page Views, Unique Visitors Engagement Rate Follower Demographics
@BrianHonigman LinkedIn Measurement Tools Any Social Channel That Drives Traffic Google Analytics FB, Twitter, LinkedIn & Instagram Sprout Social, Simply Measured & Socialbakers
Questions!? @BrianHonigman

Recommandé

HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Immediately Sales Deck
Immediately Sales DeckImmediately Sales Deck
Immediately Sales DeckLilly Skolnik
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand StrategyVCU Brandcenter
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 

Recommandé

HootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfHootsuiteSocialMediaTrends2023_Report_en.pdf
HootsuiteSocialMediaTrends2023_Report_en.pdfIdzwan Yacob
 
Digital marketing strategy
Digital marketing strategyDigital marketing strategy
Digital marketing strategyTechnogics Inc
 
Immediately Sales Deck
Immediately Sales DeckImmediately Sales Deck
Immediately Sales DeckLilly Skolnik
 
Social media strategy
Social media strategySocial media strategy
Social media strategyAnna Dosev
 
32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your Business32 Ways a Digital Marketing Consultant Can Help Grow Your Business
32 Ways a Digital Marketing Consultant Can Help Grow Your BusinessBarry Feldman
 
Business Strategy + Brand Strategy
Business Strategy + Brand StrategyBusiness Strategy + Brand Strategy
Business Strategy + Brand StrategyVCU Brandcenter
 
Digital Marketing Strategy Guide
Digital Marketing Strategy GuideDigital Marketing Strategy Guide
Digital Marketing Strategy Guidepixelbuilders
 
Go-to-Market Strategy
Go-to-Market StrategyGo-to-Market Strategy
Go-to-Market StrategyJeremy Horn
 
Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market PlanDennis Antolin
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Top 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsTop 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsFinworx
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategydletwin
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfMarketingTrips
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie InsightsSocial Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing StrategyDigital Training Institute
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022Abdulla Shareef Sheikh
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategyAnders Hermansson
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfMishellie
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkLink Cheng
 
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyWhy Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyMickey Alon
 
IBM Go to Market Strategy
IBM Go to Market StrategyIBM Go to Market Strategy
IBM Go to Market StrategyNeil Alcantara
 
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing TrendsAldridge Christian Seubelan
 
Content marketing
Content marketingContent marketing
Content marketingAmin Ghasemi
 
Social media marketing
Social media marketingSocial media marketing
Social media marketingAkanksshi Verma
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content StrategyMelanie Goodman Daniels
 
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxmeasuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxinas13
 
Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Alex Bash
 

Contenu connexe

Tendances

25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Statscontently
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleParesh Baghel
 
Top 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsTop 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsFinworx
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategydletwin
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfMarketingTrips
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie InsightsSocial Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie InsightsKurio // The Social Media Age(ncy)
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022Abdulla Shareef Sheikh
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategyAnders Hermansson
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market FrameworkDemand Metric
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfMishellie
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkLink Cheng
 
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyWhy Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyMickey Alon
 
IBM Go to Market Strategy
IBM Go to Market StrategyIBM Go to Market Strategy
IBM Go to Market StrategyNeil Alcantara
 
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Tinuiti
 

Tendances (20)

Go-To Market Plan
Go-To Market PlanGo-To Market Plan
Go-To Market Plan
 
25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats25 Need-to-Know Marketing Stats
25 Need-to-Know Marketing Stats
 
Product Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_SampleProduct Strategy and Go to Market Model_Sample
Product Strategy and Go to Market Model_Sample
 
Top 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial AdvisorsTop 10 Email Tips for Financial Advisors
Top 10 Email Tips for Financial Advisors
 
Ingenex Digital Marketing Strategy
Ingenex Digital Marketing StrategyIngenex Digital Marketing Strategy
Ingenex Digital Marketing Strategy
 
Social Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdfSocial Media Trends 2023 - MarketingTrips.pdf
Social Media Trends 2023 - MarketingTrips.pdf
 
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie InsightsSocial Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
 
Digital Marketing Strategy
Digital Marketing StrategyDigital Marketing Strategy
Digital Marketing Strategy
 
social media marketing strategies for 2022
social media marketing strategies for 2022social media marketing strategies for 2022
social media marketing strategies for 2022
 
Startup go to market strategy
Startup go to market strategyStartup go to market strategy
Startup go to market strategy
 
Go-To-Market Framework
Go-To-Market FrameworkGo-To-Market Framework
Go-To-Market Framework
 
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdfOgilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
Ogilvy_SL_SOCIAL MEDIA TRENDS 2023.pdf
 
Go-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement FrameworkGo-To-Market Strategy & Sales Enablement Framework
Go-To-Market Strategy & Sales Enablement Framework
 
Why Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategyWhy Product-Led Growth is the most effective GTM strategy
Why Product-Led Growth is the most effective GTM strategy
 
IBM Go to Market Strategy
IBM Go to Market StrategyIBM Go to Market Strategy
IBM Go to Market Strategy
 
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...
Talking TikTok: How to Authentically Activate and Convert on the Highest Enga...
 
2023 brand & digital marketing Trends
2023 brand & digital marketing Trends2023 brand & digital marketing Trends
2023 brand & digital marketing Trends
 
Content marketing
Content marketingContent marketing
Content marketing
 
Social media marketing
Social media marketingSocial media marketing
Social media marketing
 
Social Media Content Strategy
Social Media Content StrategySocial Media Content Strategy
Social Media Content Strategy
 

Similaire à Measuring Success on Facebook, Twitter & LinkedIn

measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxmeasuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxinas13
 
Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Alex Bash
 
Monica Brito- Social Media Strategy
Monica Brito- Social Media StrategyMonica Brito- Social Media Strategy
Monica Brito- Social Media StrategyMónica Brito
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy ProjectBrooke C. Williams
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
 
Taco Bell- Social Media Strategy
Taco Bell- Social Media StrategyTaco Bell- Social Media Strategy
Taco Bell- Social Media StrategyAnna Jackson
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?Azure Collier
 
Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell Weston Hucknall
 
Social Media Strategies.
Social Media Strategies.Social Media Strategies.
Social Media Strategies.Joey Beiro
 
Social Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillSocial Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillAlyssa Freiermuht
 
March of Dimes Social Media Strategy
March of Dimes Social Media StrategyMarch of Dimes Social Media Strategy
March of Dimes Social Media StrategyDevan Kocarek
 
Social Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIIISocial Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIIIgeorgefirican
 
You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16Kathy Day
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?Kathy Day, APR
 
UFSMM Strategy Project 1
UFSMM Strategy Project 1UFSMM Strategy Project 1
UFSMM Strategy Project 1Ellie Boline
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
 
Ass a koene_ca_sma
Ass a koene_ca_smaAss a koene_ca_sma
Ass a koene_ca_smaAnsgar Koene
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy Alexis Gerbracht
 

Similaire à Measuring Success on Facebook, Twitter & LinkedIn (20)

measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptxmeasuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
measuringsuccessonfacebooktwitterlinkedin-160317142140-8521579517248486.pptx
 
Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019Digital Marketing and SEO Trends in 2019
Digital Marketing and SEO Trends in 2019
 
Monica Brito- Social Media Strategy
Monica Brito- Social Media StrategyMonica Brito- Social Media Strategy
Monica Brito- Social Media Strategy
 
UF Social Media Strategy Project
UF Social Media Strategy ProjectUF Social Media Strategy Project
UF Social Media Strategy Project
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best Practices
 
Taco Bell- Social Media Strategy
Taco Bell- Social Media StrategyTaco Bell- Social Media Strategy
Taco Bell- Social Media Strategy
 
Emily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand StrategyEmily Crissman's Social Media Brand Strategy
Emily Crissman's Social Media Brand Strategy
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
 
Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell Weston Hucknall Social Media Strategy Taco Bell
Weston Hucknall Social Media Strategy Taco Bell
 
Social Media Strategies.
Social Media Strategies.Social Media Strategies.
Social Media Strategies.
 
Social Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & GrillSocial Media Strategy for Chili's Bar & Grill
Social Media Strategy for Chili's Bar & Grill
 
March of Dimes Social Media Strategy
March of Dimes Social Media StrategyMarch of Dimes Social Media Strategy
March of Dimes Social Media Strategy
 
Social Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIIISocial Media Metrics - a presentation for CASE VIII
Social Media Metrics - a presentation for CASE VIII
 
You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16You're social now what 2015 sbdc - 3-29-16
You're social now what 2015 sbdc - 3-29-16
 
You're Social, Now What?
You're Social, Now What?You're Social, Now What?
You're Social, Now What?
 
UFSMM Strategy Project 1
UFSMM Strategy Project 1UFSMM Strategy Project 1
UFSMM Strategy Project 1
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
 
Ass a koene_ca_sma
Ass a koene_ca_smaAss a koene_ca_sma
Ass a koene_ca_sma
 
Chipotle Social Media Strategy
Chipotle Social Media Strategy Chipotle Social Media Strategy
Chipotle Social Media Strategy
 

Plus de Brian Honigman

Using Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeUsing Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeBrian Honigman
 
The Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingThe Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingBrian Honigman
 
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingEducate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
 
Social Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsSocial Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsBrian Honigman
 
Social Media Tips for Journalists
Social Media Tips for JournalistsSocial Media Tips for Journalists
Social Media Tips for JournalistsBrian Honigman
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingBrian Honigman
 
NYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaNYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaBrian Honigman
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsBrian Honigman
 
Periscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingPeriscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingBrian Honigman
 
How to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyHow to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyBrian Honigman
 
Choosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyChoosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
 
Defining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingDefining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
 
NYU: Measurement Fundamentals
NYU: Measurement FundamentalsNYU: Measurement Fundamentals
NYU: Measurement FundamentalsBrian Honigman
 
Longform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentLongform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentBrian Honigman
 
How to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsHow to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsBrian Honigman
 
Generating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestGenerating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestBrian Honigman
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingBrian Honigman
 
Earning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content MarketingEarning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content MarketingBrian Honigman
 
Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015Brian Honigman
 
The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?Brian Honigman
 

Plus de Brian Honigman (20)

Using Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeUsing Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with Purpose
 
The Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingThe Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize Marketing
 
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingEducate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
 
Social Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsSocial Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public Relations
 
Social Media Tips for Journalists
Social Media Tips for JournalistsSocial Media Tips for Journalists
Social Media Tips for Journalists
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
 
NYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaNYU: Effective Testing on Social Media
NYU: Effective Testing on Social Media
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying Metrics
 
Periscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingPeriscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With Livestreaming
 
How to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyHow to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content Strategy
 
Choosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyChoosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B Company
 
Defining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingDefining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content Marketing
 
NYU: Measurement Fundamentals
NYU: Measurement FundamentalsNYU: Measurement Fundamentals
NYU: Measurement Fundamentals
 
Longform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentLongform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of Content
 
How to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsHow to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead Platforms
 
Generating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestGenerating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on Pinterest
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of Marketing
 
Earning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content MarketingEarning the Right to Promote Using Content Marketing
Earning the Right to Promote Using Content Marketing
 
Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015Why Content Marketers Should Double Down on Facebook in 2015
Why Content Marketers Should Double Down on Facebook in 2015
 
The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?The Future of Social Media is Messaging Apps: How Do Brands Fit In?
The Future of Social Media is Messaging Apps: How Do Brands Fit In?
 

Dernier

From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...Ahrefs
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisjunaid794917
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxarsathsahil
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...CIO Business World
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...CIO Business World
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfmayanksharma0441
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internetnehapardhi711
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligenceHinde Lamrani
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceSapana Sha
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfVWO
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setupssuser4571da
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)Jomer Gregorio
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...Hugues Rey
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 

Dernier (20)

From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
What I learned from auditing over 1,000,000 websites - SERP Conf 2024 Patrick...
 
Michael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysisMichael Kors marketing assignment swot analysis
Michael Kors marketing assignment swot analysis
 
pptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptxpptx.marketing strategy of tanishq. pptx
pptx.marketing strategy of tanishq. pptx
 
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
Most Impressive Construction Leaders in Tech, Making Waves in the Industry, 2...
 
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
The 10 Most Influential CMO's Leading the Way of Success, 2024 (Final file) (...
 
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdfDIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
DIGITAL MARKETING STRATEGY_INFOGRAPHIC IMAGE.pdf
 
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the InternetExploring Web 3.0 Growth marketing: Navigating the Future of the Internet
Exploring Web 3.0 Growth marketing: Navigating the Future of the Internet
 
The power of SEO-driven market intelligence
The power of SEO-driven market intelligenceThe power of SEO-driven market intelligence
The power of SEO-driven market intelligence
 
VIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts ServiceVIP Call Girls In Green Park 9654467111 Escorts Service
VIP Call Girls In Green Park 9654467111 Escorts Service
 
Fueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdfFueling A_B experiments with behavioral insights (1).pdf
Fueling A_B experiments with behavioral insights (1).pdf
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
How To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot SetupHow To Utilize Calculated Properties in your HubSpot Setup
How To Utilize Calculated Properties in your HubSpot Setup
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)2024 SEO Trends for Business Success (WSA)
2024 SEO Trends for Business Success (WSA)
 
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
(Generative) AI & Marketing: - Out of the Hype - Empowering the Marketing M...
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 

Measuring Success on Facebook, Twitter & LinkedIn