SlideShare une entreprise Scribd logo
1  sur  1
Télécharger pour lire hors ligne
“
“
“
“
“
“
“
“
Dennis Shiao
Director, Content Marketing, DNN Corp.
Jason Miller
Global Content Marketing Leader, LinkedIn
“
“
Peg Fitzpatrick
Best-selling Author, The Art of Social Media
Dave Kerpen
Founder & CEO, Likeable Local
Anita Newton
Vice President, Marketing Adknowledge
Sabel Harris
Director of Demand Generation, Contactually
Aaron Lee
Social Media Manager, Post Planner
Ritika Puri
Co-Founder, Storyhackers
Pam Moore
Founder, Marketing Nutz Social Media
Rebekah Radice
CMO, Post Planner | Founder, Rebekah Radice LLC
STRATEGIES FOR USING
LINKEDIN FOR MASTERFUL
CONTENT MARKETING IN 2016
In order to have even your best
content get seen, consider reusing it,
posting at least 10 times on different
days and times…creative and copy.
One piece of great content can turn
into a huge opportunity, as long as you
reuse and recycle.
Don’t forget to cross-promote within
your LinkedIn Groups and via your
personal profile . . . [and] tap into the
power of your employees as an
extension of your marketing team.
In 2016, the content producers and
marketers who will come out ahead
will be the ones who treat LinkedIn as
a serious distribution opportunity.
Don’t be afraid to test out new
features, schedule content at
optimum times via automation tools
such as Buffer and publish content on
personal profiles as well as brand and
showcase pages.
Have employees share & post your
content: Your employees are your
biggest advocates. . . 99% of the top
global brands had employees share
to their networks.
See who [in your organization] has
the most connections and [publish
through them] then combine it with a
topic your audience wants to read.
You'll have a lethal and powerful
content marketing post.
To break through [the clutter], skip the
click bait, and opt for substance. It is
better to have a piece of quality
content read by few readers than a
puff piece ready by many.
[Your blog] needs images that share
automatically when people hit the
social sharing buttons [and] need to
be tested to see what it looks like
when the content is shared. If people
won't look good sharing… they won’t.
Leverage LinkedIn as a listening tool to
inform future content. Learn about
challenges faced by users in LinkedIn
Group discussions, then develop
content to solve those challenges.
Using Direct Sponsored Content (DSC)
on LinkedIn marketers can A/B test
creative and copy, personalize content
in the feed, and control what content
you publish on your company page
Produced by
honigmanmedia.com
honigmanmedia.com

Contenu connexe

En vedette

Story telling 2017 vconvegno
Story telling  2017 vconvegnoStory telling  2017 vconvegno
Story telling 2017 vconvegnoDaniela Bandera
 
Formazione di genere 2017
Formazione di genere 2017Formazione di genere 2017
Formazione di genere 2017Daniela Bandera
 
Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare. Presentazione di Clariss...
Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare.  Presentazione di Clariss...Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare.  Presentazione di Clariss...
Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare. Presentazione di Clariss...Clarissa Lupi
 
The Mobile influencer
The Mobile influencerThe Mobile influencer
The Mobile influencerNewsworks
 
The company you keep
The company you keepThe company you keep
The company you keepNewsworks
 
Personal Branding con LinkedIn (suggerimenti e strategie)
Personal Branding con LinkedIn (suggerimenti e strategie)Personal Branding con LinkedIn (suggerimenti e strategie)
Personal Branding con LinkedIn (suggerimenti e strategie)Simone Serni
 
Newsbrands and mobile
Newsbrands and mobileNewsbrands and mobile
Newsbrands and mobileNewsworks
 
history of google,facebook,twitter,linked in, youtube
history of google,facebook,twitter,linked in, youtubehistory of google,facebook,twitter,linked in, youtube
history of google,facebook,twitter,linked in, youtubeamaizach
 
Startup Turkey 2014 VitalCV Pitch Slides
Startup Turkey 2014 VitalCV Pitch SlidesStartup Turkey 2014 VitalCV Pitch Slides
Startup Turkey 2014 VitalCV Pitch SlidesJoshgun Karimov
 

En vedette (9)

Story telling 2017 vconvegno
Story telling  2017 vconvegnoStory telling  2017 vconvegno
Story telling 2017 vconvegno
 
Formazione di genere 2017
Formazione di genere 2017Formazione di genere 2017
Formazione di genere 2017
 
Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare. Presentazione di Clariss...
Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare.  Presentazione di Clariss...Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare.  Presentazione di Clariss...
Dieta Veloce per Perdere 10 kg: 17 Cibi da Evitare. Presentazione di Clariss...
 
The Mobile influencer
The Mobile influencerThe Mobile influencer
The Mobile influencer
 
The company you keep
The company you keepThe company you keep
The company you keep
 
Personal Branding con LinkedIn (suggerimenti e strategie)
Personal Branding con LinkedIn (suggerimenti e strategie)Personal Branding con LinkedIn (suggerimenti e strategie)
Personal Branding con LinkedIn (suggerimenti e strategie)
 
Newsbrands and mobile
Newsbrands and mobileNewsbrands and mobile
Newsbrands and mobile
 
history of google,facebook,twitter,linked in, youtube
history of google,facebook,twitter,linked in, youtubehistory of google,facebook,twitter,linked in, youtube
history of google,facebook,twitter,linked in, youtube
 
Startup Turkey 2014 VitalCV Pitch Slides
Startup Turkey 2014 VitalCV Pitch SlidesStartup Turkey 2014 VitalCV Pitch Slides
Startup Turkey 2014 VitalCV Pitch Slides
 

Plus de Brian Honigman

Using Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeUsing Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeBrian Honigman
 
The Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingThe Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingBrian Honigman
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInBrian Honigman
 
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingEducate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingBrian Honigman
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Brian Honigman
 
Social Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsSocial Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsBrian Honigman
 
Social Media Tips for Journalists
Social Media Tips for JournalistsSocial Media Tips for Journalists
Social Media Tips for JournalistsBrian Honigman
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingBrian Honigman
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesBrian Honigman
 
NYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaNYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaBrian Honigman
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsBrian Honigman
 
Periscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingPeriscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingBrian Honigman
 
How to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyHow to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyBrian Honigman
 
Choosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyChoosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyBrian Honigman
 
Defining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingDefining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingBrian Honigman
 
NYU: Measurement Fundamentals
NYU: Measurement FundamentalsNYU: Measurement Fundamentals
NYU: Measurement FundamentalsBrian Honigman
 
Longform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentLongform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentBrian Honigman
 
How to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsHow to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsBrian Honigman
 
Generating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestGenerating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestBrian Honigman
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingBrian Honigman
 

Plus de Brian Honigman (20)

Using Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with PurposeUsing Content Marketing to Build a Brand with Purpose
Using Content Marketing to Build a Brand with Purpose
 
The Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize MarketingThe Future is Here: Messaging Apps are About to Revolutionize Marketing
The Future is Here: Messaging Apps are About to Revolutionize Marketing
 
Measuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedInMeasuring Success on Facebook, Twitter & LinkedIn
Measuring Success on Facebook, Twitter & LinkedIn
 
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content MarketingEducate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
Educate, Entertain or Convince: Three Beneficial Approaches to Content Marketing
 
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
Social Media Measurement for Product Development, Non-Profits & Influencer Ma...
 
Social Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public RelationsSocial Media Measurement for Customer Service & Public Relations
Social Media Measurement for Customer Service & Public Relations
 
Social Media Tips for Journalists
Social Media Tips for JournalistsSocial Media Tips for Journalists
Social Media Tips for Journalists
 
Social Media Measurement for Sales & Marketing
Social Media Measurement for Sales & MarketingSocial Media Measurement for Sales & Marketing
Social Media Measurement for Sales & Marketing
 
Social Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best PracticesSocial Media Reporting & Data Visualization Best Practices
Social Media Reporting & Data Visualization Best Practices
 
NYU: Effective Testing on Social Media
NYU: Effective Testing on Social MediaNYU: Effective Testing on Social Media
NYU: Effective Testing on Social Media
 
NYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying MetricsNYU: Establish Campaign Objectives & Applying Metrics
NYU: Establish Campaign Objectives & Applying Metrics
 
Periscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With LivestreamingPeriscope Pro Tips: How To Be Compelling With Livestreaming
Periscope Pro Tips: How To Be Compelling With Livestreaming
 
How to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content StrategyHow to Start Executing your B2B Content Strategy
How to Start Executing your B2B Content Strategy
 
Choosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B CompanyChoosing the Right Channels & Content Types for your B2B Company
Choosing the Right Channels & Content Types for your B2B Company
 
Defining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content MarketingDefining the Competitive Edge for your B2B Content Marketing
Defining the Competitive Edge for your B2B Content Marketing
 
NYU: Measurement Fundamentals
NYU: Measurement FundamentalsNYU: Measurement Fundamentals
NYU: Measurement Fundamentals
 
Longform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of ContentLongform or Shortform? How to Decide on the Right Format of Content
Longform or Shortform? How to Decide on the Right Format of Content
 
How to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead PlatformsHow to Use Twitter & Facebook as Lead Platforms
How to Use Twitter & Facebook as Lead Platforms
 
Generating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on PinterestGenerating Results from Promoted Pins on Pinterest
Generating Results from Promoted Pins on Pinterest
 
Why Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of MarketingWhy Publishing is the Fifth “P” of Marketing
Why Publishing is the Fifth “P” of Marketing
 

Dernier

Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesKiwi Creative
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfvikrs213
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxNavah Hopkins
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfVWO
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfEastern Online-iSURVEY
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedMumbai Pixels
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfSocial Samosa
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain VisibilitySearch Engine Journal
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Studystuwilson.co.uk
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROVWO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertisingKBS SHOP
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...Sophie Logan
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldD Cloud Solutions
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarSEO Optimizers
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Courseamirshaikhv21realtyp
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfUttara University
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resourcesVWO
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Internrisabhpandeyconnect
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportSocial Samosa
 

Dernier (20)

Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech CompaniesProduct Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
Product Demo: HubSpot's Coolest AI Tools for B2B Tech Companies
 
SVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdfSVETLANA YONCHEVA Evolution of digital marketing.pdf
SVETLANA YONCHEVA Evolution of digital marketing.pdf
 
Friends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptxFriends of Search Future Proof Accounts.pptx
Friends of Search Future Proof Accounts.pptx
 
Unifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdfUnifying feature management with experiments - Server Side Webinar (1).pdf
Unifying feature management with experiments - Server Side Webinar (1).pdf
 
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdfSnapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
Snapshot of Consumer Behaviors of February 2024-EOLiSurvey (EN).pdf
 
SEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to SucceedSEO Trends in 2024: What You Need to Know to Succeed
SEO Trends in 2024: What You Need to Know to Succeed
 
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdfTAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
TAM AdEx-A Pixelated view into Digital Advertising Trends for Y 2023.pdf
 
2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility2024 Google SERP Features: New Strategies To Gain Visibility
2024 Google SERP Features: New Strategies To Gain Visibility
 
Digital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services PreviewDigital Gravity - Full-Scale SEO Services Preview
Digital Gravity - Full-Scale SEO Services Preview
 
A navigation of two creative processes Study
A navigation of two creative processes StudyA navigation of two creative processes Study
A navigation of two creative processes Study
 
Converting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CROConverting with Comedy: Research Parallels for CRO
Converting with Comedy: Research Parallels for CRO
 
scope in Digital Marketing & advertising
scope in Digital Marketing & advertisingscope in Digital Marketing & advertising
scope in Digital Marketing & advertising
 
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
What's Happening with Your Microsoft Advertising's Search Campaigns? - Sophie...
 
Top 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern WorldTop 15 Emerging Technologies for the Modern World
Top 15 Emerging Technologies for the Modern World
 
Increase Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads WebinarIncrease Your Website Sales & Leads Webinar
Increase Your Website Sales & Leads Webinar
 
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design CourseElevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
Elevate Your Design Skills: Enroll in Pune's Premier UI/UX Design Course
 
Fashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdfFashion-Marketing-1- Assaginment mid.pdf
Fashion-Marketing-1- Assaginment mid.pdf
 
Run more experiments with fewer resources
Run more experiments with fewer resourcesRun more experiments with fewer resources
Run more experiments with fewer resources
 
Dhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing InternDhanuka Agritech Limited - Sales and Marketing Intern
Dhanuka Agritech Limited - Sales and Marketing Intern
 
Cricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance reportCricket Playbook for Growth Marketers: Adjust x Glance report
Cricket Playbook for Growth Marketers: Adjust x Glance report
 

Strategies for Using LinkedIn for Masterful Content Marketing in 2016

  • 1. “ “ “ “ “ “ “ “ Dennis Shiao Director, Content Marketing, DNN Corp. Jason Miller Global Content Marketing Leader, LinkedIn “ “ Peg Fitzpatrick Best-selling Author, The Art of Social Media Dave Kerpen Founder & CEO, Likeable Local Anita Newton Vice President, Marketing Adknowledge Sabel Harris Director of Demand Generation, Contactually Aaron Lee Social Media Manager, Post Planner Ritika Puri Co-Founder, Storyhackers Pam Moore Founder, Marketing Nutz Social Media Rebekah Radice CMO, Post Planner | Founder, Rebekah Radice LLC STRATEGIES FOR USING LINKEDIN FOR MASTERFUL CONTENT MARKETING IN 2016 In order to have even your best content get seen, consider reusing it, posting at least 10 times on different days and times…creative and copy. One piece of great content can turn into a huge opportunity, as long as you reuse and recycle. Don’t forget to cross-promote within your LinkedIn Groups and via your personal profile . . . [and] tap into the power of your employees as an extension of your marketing team. In 2016, the content producers and marketers who will come out ahead will be the ones who treat LinkedIn as a serious distribution opportunity. Don’t be afraid to test out new features, schedule content at optimum times via automation tools such as Buffer and publish content on personal profiles as well as brand and showcase pages. Have employees share & post your content: Your employees are your biggest advocates. . . 99% of the top global brands had employees share to their networks. See who [in your organization] has the most connections and [publish through them] then combine it with a topic your audience wants to read. You'll have a lethal and powerful content marketing post. To break through [the clutter], skip the click bait, and opt for substance. It is better to have a piece of quality content read by few readers than a puff piece ready by many. [Your blog] needs images that share automatically when people hit the social sharing buttons [and] need to be tested to see what it looks like when the content is shared. If people won't look good sharing… they won’t. Leverage LinkedIn as a listening tool to inform future content. Learn about challenges faced by users in LinkedIn Group discussions, then develop content to solve those challenges. Using Direct Sponsored Content (DSC) on LinkedIn marketers can A/B test creative and copy, personalize content in the feed, and control what content you publish on your company page Produced by honigmanmedia.com honigmanmedia.com