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NEW ASIA YOUTH TRENDS 
BRIAN TIONG/ WWW.B-SIDE.COM.SG 
LAFUTURA 2014
THIS IS ASIA’S DECADE 
ROLE IS CHANGING FROM WORKHORSE TO CREATOR
CHINA/ TAIWAN/ JAPAN/ KOREA/ HONG KONG 
SINGAPORE/ MALAYSIA/ INDONESIA/ THAILAND/ PHILIPPINES 
VIETNAM/ CAMBODIA/ LAOS/ MYANMAR 
LIVING IN ASIA IS CHAOTIC BUT FULL OF 
OPPORTUNITY & UNBELIEVABLE CHOICES
ASIA IS CHAOTIC 
SOURCE: http://www.scmp.com/comment/article/1607919/hong-kongs-future-lies-beyond-street-chaos?page=all
BUT RESILIENT & FULL OF OPPORTUNITY 
SINGAPORE THE UNLIKELY MODEL CITY 49 YEARS AGO
TRANSFORMATION FROM WORKHORSE TO CREATOR 
SINGAPORE THE UNLIKELY MODEL CITY TODAY
INDONESIA - THE SLEEPING GIANT 
#1 TWITTER CITY OF THE WORLD - JAKARTA 
SOURCE: http://www.slideshare.net/OnDevice/indonesia-the-social-media-capital-of-the-world?ref=http://asia-research.net/2013/12/indonesia-the-social-media-capital-of-the-world/
SOURCE: http://wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ 
INDONESIA - THE SLEEPING GIANT 
#MOBILE FIRST TREND #HIGH SOCIAL MEDIA CONSUMPTION TREND
VIETNAM - THE RESTLESS PARADOX
VIETNAM - THE RESTLESS PARADOX 
COMMUNIST VIETNAM IS NOW APPLE’S #1FASTEST GROWING MARKET 
SOURCE: http://www.reuters.com/article/2014/04/24/us-apple-vietnam-idUSBREA3N1DC20140424
NEW ASIA IS HUNGRY TO MOVE FORWARD 
THEY LIVE A LIFE THAT IS ALWAYS ON 
SOURCE: http://www.youthministrymedia.ca/social-media/infographic-the-millennial-teenager/
NEW ASIA IS HUNGRY TO PARTY HARD 
PARTY LIKE A HIP HOP STAR 
#ENTERTAINMENT TREND 
#TRAVEL TREND
NEW ASIA IS HUNGRY TO BE SUCCESSFUL 
#ENTREPRENEUAL CREATOR TREND 
WORK LIKE A BEAST SOURCE: https://www.techinasia.com/indonesia-tokopedia-alibaba/
#YOLO 
#FOMO
THE PROFILE OF AN ASIAN YOUTH 
A GENERATION IN BETA
THE PROFILE OF AN ASIAN YOUTH 
SHIGGA SHAY (SG) 
SOURCE: https://www.youtube.com/user/ShiGGaShay 
#WORKHORSE TO CREATOR
THE PROFILE OF AN ASIAN YOUTH 
#WORKHORSE TO CREATOR 
ANTON WIRJONO (INDO) 
SOURCE: https://www.facebook.com/anton.wirjono
THE PROFILE OF AN ASIAN YOUTH 
#WORKHORSE TO CREATOR 
HUYME (VN) 
SOURCE: https://www.facebook.com/HuyMeProductions
NEW ASIA’S CONFLICTED GENERATION 
PROGRESS REQUIRES CHALLENGING CERTAIN CONVENTIONS
YOUNG ASIANS NEED TO FIND THEIR REBELLIOUS SPIRIT 
BUT ASIA IS UNCOMFORTABLE WITH REBELLION
THE BIRTH OF THE ASIAN REBEL 
ITS DIFFERENT WHEN IT LEADS TO SUCCESS
TENSION BETWEEN CONFORMING TO TRADITION & LIVING UP TO EXPECTATION 
EARLY MARRIAGE/ FAMILY FIRST 
LIFETIME CAREER
STRONG DESIRE TO STEP OUT & CREATE A UNIQUE LIFE & FUTURE
SUMMARY OF LEADING ASIAN YOUTH TRENDS 
#TRANSFORMATION FROM WORKHORSE TO CREATOR 
#MOBILE FIRST #SOCIAL MEDIA HIGH 
#HUNGRY FOR GLOBAL EXPERIENCES 
#ENTERTAINMENT TREND #ENTREPRENUAL TREND 
#YOLO #FOMO 
#TRAVEL TREND
NEW ASIA YOUTH TRENDS 
THANK YOU 
BRIAN TIONG/ WWW.B-SIDE.COM.SG 
LAFUTURA 2014 
HTTP://WWW.SLIDESHARE.NET/BRIANTIONG 
HTTPS://WWW.LINKEDIN.COM/IN/BRIANTIONG

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New Asia Youth Trends

  • 1. NEW ASIA YOUTH TRENDS BRIAN TIONG/ WWW.B-SIDE.COM.SG LAFUTURA 2014
  • 2. THIS IS ASIA’S DECADE ROLE IS CHANGING FROM WORKHORSE TO CREATOR
  • 3. CHINA/ TAIWAN/ JAPAN/ KOREA/ HONG KONG SINGAPORE/ MALAYSIA/ INDONESIA/ THAILAND/ PHILIPPINES VIETNAM/ CAMBODIA/ LAOS/ MYANMAR LIVING IN ASIA IS CHAOTIC BUT FULL OF OPPORTUNITY & UNBELIEVABLE CHOICES
  • 4. ASIA IS CHAOTIC SOURCE: http://www.scmp.com/comment/article/1607919/hong-kongs-future-lies-beyond-street-chaos?page=all
  • 5. BUT RESILIENT & FULL OF OPPORTUNITY SINGAPORE THE UNLIKELY MODEL CITY 49 YEARS AGO
  • 6. TRANSFORMATION FROM WORKHORSE TO CREATOR SINGAPORE THE UNLIKELY MODEL CITY TODAY
  • 7. INDONESIA - THE SLEEPING GIANT #1 TWITTER CITY OF THE WORLD - JAKARTA SOURCE: http://www.slideshare.net/OnDevice/indonesia-the-social-media-capital-of-the-world?ref=http://asia-research.net/2013/12/indonesia-the-social-media-capital-of-the-world/
  • 8. SOURCE: http://wearesocial.net/blog/2014/01/social-digital-mobile-apac-2014/ INDONESIA - THE SLEEPING GIANT #MOBILE FIRST TREND #HIGH SOCIAL MEDIA CONSUMPTION TREND
  • 9. VIETNAM - THE RESTLESS PARADOX
  • 10. VIETNAM - THE RESTLESS PARADOX COMMUNIST VIETNAM IS NOW APPLE’S #1FASTEST GROWING MARKET SOURCE: http://www.reuters.com/article/2014/04/24/us-apple-vietnam-idUSBREA3N1DC20140424
  • 11. NEW ASIA IS HUNGRY TO MOVE FORWARD THEY LIVE A LIFE THAT IS ALWAYS ON SOURCE: http://www.youthministrymedia.ca/social-media/infographic-the-millennial-teenager/
  • 12. NEW ASIA IS HUNGRY TO PARTY HARD PARTY LIKE A HIP HOP STAR #ENTERTAINMENT TREND #TRAVEL TREND
  • 13. NEW ASIA IS HUNGRY TO BE SUCCESSFUL #ENTREPRENEUAL CREATOR TREND WORK LIKE A BEAST SOURCE: https://www.techinasia.com/indonesia-tokopedia-alibaba/
  • 15. THE PROFILE OF AN ASIAN YOUTH A GENERATION IN BETA
  • 16. THE PROFILE OF AN ASIAN YOUTH SHIGGA SHAY (SG) SOURCE: https://www.youtube.com/user/ShiGGaShay #WORKHORSE TO CREATOR
  • 17. THE PROFILE OF AN ASIAN YOUTH #WORKHORSE TO CREATOR ANTON WIRJONO (INDO) SOURCE: https://www.facebook.com/anton.wirjono
  • 18. THE PROFILE OF AN ASIAN YOUTH #WORKHORSE TO CREATOR HUYME (VN) SOURCE: https://www.facebook.com/HuyMeProductions
  • 19. NEW ASIA’S CONFLICTED GENERATION PROGRESS REQUIRES CHALLENGING CERTAIN CONVENTIONS
  • 20. YOUNG ASIANS NEED TO FIND THEIR REBELLIOUS SPIRIT BUT ASIA IS UNCOMFORTABLE WITH REBELLION
  • 21. THE BIRTH OF THE ASIAN REBEL ITS DIFFERENT WHEN IT LEADS TO SUCCESS
  • 22. TENSION BETWEEN CONFORMING TO TRADITION & LIVING UP TO EXPECTATION EARLY MARRIAGE/ FAMILY FIRST LIFETIME CAREER
  • 23. STRONG DESIRE TO STEP OUT & CREATE A UNIQUE LIFE & FUTURE
  • 24. SUMMARY OF LEADING ASIAN YOUTH TRENDS #TRANSFORMATION FROM WORKHORSE TO CREATOR #MOBILE FIRST #SOCIAL MEDIA HIGH #HUNGRY FOR GLOBAL EXPERIENCES #ENTERTAINMENT TREND #ENTREPRENUAL TREND #YOLO #FOMO #TRAVEL TREND
  • 25. NEW ASIA YOUTH TRENDS THANK YOU BRIAN TIONG/ WWW.B-SIDE.COM.SG LAFUTURA 2014 HTTP://WWW.SLIDESHARE.NET/BRIANTIONG HTTPS://WWW.LINKEDIN.COM/IN/BRIANTIONG