Networks, Signals, Reputation, and Delight: Emerging keys to sales and marketing success in an always on, attention scarce, information rich world
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The era of mass marketing, sales driven information gathering and sharing, and being "just good enough to win" is being shattered by the rapid emergence of a smart, networked, and increasingly demanding generation of empowered customers. Learn how to adjust your customer acquisition approach to these new realities, and see how other companies are already leveraging these new strategies to reap meaningful rewards.
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Networks, Signals, Reputation, and Delight: Emerging keys to sales and marketing success in an always on, attention scarce, information rich world
- 1. NETWORKS SIGNALS REPUTATION & DELIGHT Emerging keys to sales and marketing success in an always on, attention scarce, information rich world Brian Vellmure Principal / Founder Initium LLC http://www.brianvellmure.com http://www.twitter.com/CRMStrategies
- 2. Brian Vellmure @CRMStrategies brianvellmure.com
- 3. "If I had to name the single characteristic shared by all the truly successful people I've met over a lifetime, I'd say it is the ability to create and nurture a network of contacts.” – Harvey Mackay
- 4. Andrew “Here lies a man who knew how to enlist the service of better men than himself."
- 5. Difference = Hyperspeed • Opportunity is now exponential
- 6. Exponential number of networks to join Over 800,000 Groups & growing exponentially Source: Meetup.com March 2011 Source: LinkedIn March 2011 OCT 2009: 52 million Groups FEB 2010: 620 million Groups Source: www.allfacebook.com
- 7. The Formation of Social Graphs
- 9. Flip the Limit- Be part of everyone’s 150
- 10. Brian Vellmure @CRMStrategies brianvellmure.com
- 11. Era of Human Digitization Portrait by Popeye Francom
- 12. “It's the place where tens of millions of people turn to freely share their thoughts with the world— and where hundreds millions more go to read those thoughts” - Evan Williams, Serial Entrepreneur, Founder of Twitter & Pyra Labs (discussing Blogger)
- 13. “Every two days now we create as much information as we did from the dawn of civilization up until 2003” - Eric Schmidt, Co-Founder of Google
- 14. Open (Signal) Sharing Networks
- 16. The Big Dropoff It’s the The second circle is what matters 3rd Circle that makes you a HIT! Most content dies here
- 17. Your new mantra:
- 18. Are Do this too: You Listening? Your prospects & customers are also: searching sharing creating engaging Asking questions that you can answer…
- 20. The Semantic Web (Web 3.0) holds the potential of taking all of this content and automatically connecting it (and you) with potential partners, customers, prospects, employees …Based on your networks your signals your reputation Credit: iphones.ru
- 21. Brian Vellmure @CRMStrategies brianvellmure.com
- 22. Character is a tree, reputation is its shadow - Abraham Lincoln
- 24. We don’t want 7,700,000 results
- 25. Emergence of reputation and influence scores
- 27. Reputation: Community Badges User Badges – Verizon Community (Lithium)
- 28. Still a long way to go… But the roadmap has been charted
- 29. Brian Vellmure @CRMStrategies brianvellmure.com
- 31. More than 85% of consumers said they would PAY A PREMIUM of up to 25% for a Superior Customer Experience. Source: RightNow Technologies Customer Experience Impact Report
- 32. Americans will spend 9% more with companies that provide excellent service but 2/3 feel companies aren’t doing enough to EARN their business Source: 2010 American Express Global Customer Service Barometer
- 33. Customers looking to be delighted This year's results make it clear that 'delight' is now the critical brand differentiator and most important driver of engagement and loyalty,“ stresses Robert Passikoff, founder and president of the Brand Keys consultancy. "Mere brand 'satisfaction' has never been more cost-of-entry. Consumers already know the brands. They know what they do and they know what they're willing to pay for them. Now, they're looking to be delighted." Source: 2011 Brand Keys Customer Loyalty Index
- 34. Know (or learn) what your customers desire most
- 43. Post Sale Delight. Unexpected Delight for my wife’s birthday
- 44. Brian Vellmure @CRMStrategies brianvellmure.com
- 45. Your customers have: “Too ma-nee choi-ces…”
- 46. Reputation and Ranking Reputation and Ranking Reputation and Ranking Reputation and Ranking Reputation and Ranking 93% of B2B buyers use Reputation search to begin the buying process. and Ranking Source: Marketo Reputation 80% of IT decision makers say and Ranking word of mouth is their most important source when making buying decisions Reputation Source: Marketo and Ranking 90% of business buyers say Reputation when they’re ready to buy, they’ll find you and Ranking Source: DemandGen Report (SocialRank, PeopleRank, HumanRank) Rank by Brian Vellmure @CRMStrategies
- 47. Who recommends content matters
- 48. The Messenger is becoming as important as the message
- 50. Grows existing network Delight Reputation THE NETWORK 2nd Circle 3rd Circle Signals Individuals Groups Networks, Signals, Reputation & Delight by Brian Vellmure @CRMStrategies
- 51. Networks, Signals, Reputation & Delight by Brian Vellmure @CRMStrategies
- 52. NETWORKS SIGNALS REPUTATION & DELIGHT ARE THE Emerging keys to sales and marketing success in an always on, attention scarce, information rich world
- 53. Brian Vellmure Principal / Founder Initium LLC http://www.brianvellmure.com http://www.twitter.com/CRMStrategies