SlideShare une entreprise Scribd logo
1  sur  39
Télécharger pour lire hors ligne
DATA Driven
Design
Alex Loveless
Head of Data
DigitasLBi
Big Data (The peak of inflated expectations)

The trough of disillusionment

The Slope of Enlightenment
STOP WORRYING
ABOUT BIG DATA
It’s not about the
Big data it’s
about the big
questions
PPC	
  

ORGANIC	
  

DISPLAY	
  

EMAIL	
  

AFFILIATES	
  

customer lifecycle

JUST GIVE ME
WHAT I WANT!

WEB	
  

MOBILE	
  
CUSTOMERS DON’T
EXPERIENCE
CHANNELS
OPTIMISED BRAND
EXPERIENCE
OMNI-CHANNEL
INSIGHT
PPC	
  

ORGANIC	
  

DISPLAY	
  

EMAIL	
  

AFFILIATES	
  

WEB	
  

MOBILE	
  

PURCHASE	
  

customer lifecycle

DATA
STRATEGY

OPTIMISATION
Personalisation
media	
  

purchase	
  

Call	
  
Centre	
  

CRM	
  

DATA

Offline	
  

2nd	
  
Party	
  

POS	
  

analyAcs	
  
media	
  

purchase	
  

Call	
  
Centre	
  

CRM	
  

DMP

Offline	
  

2nd	
  
Party	
  

POS	
  

analyAcs	
  
MVT
 

header

nav	
  

logo	
  

hero	
  

Targeted	
  
module	
  

promo	
  

Targeted	
  
module	
  

promo	
  

Targeted	
  
Module	
  
Early-Mid-Twenties
Xbox Owner
Likes Football
 

header

Xbox owner

nav	
  

logo	
  

hero	
  
Previously bought
Call or Duty

Targeted	
  
module	
  

promo	
  

Targeted	
  
module	
  

promo	
  

Targeted	
  
Module	
  

Is probably male
16 - 25

Was previously
on Manchester
Utd site

Has searched for
TV’s
 

header

nav	
  

logo	
  

6 Modules

hero	
  

Dynamic	
  
text	
  

promo	
  

Dynamic	
  	
  
text	
  

promo	
  

Dynamic	
  	
  
text	
  
3 age ranges
2 genders
5 product lines
30 assets per
Module
180 Total Assets
Created
729,000,000
 

header

nav	
  

logo	
  

hero	
  

Dynamic	
  
text	
  

promo	
  

Dynamic	
  	
  
text	
  

promo	
  

Dynamic	
  	
  
text	
  
Really
Freaking
Big
 

header

nav	
  

logo	
  

hero	
  

Display	
  
Ad	
  

Affiliate	
  

promo	
  

PPC	
  

display	
  
Dynamic	
  
text	
  

Dynamic	
  	
  
text	
  

promo	
  

Dynamic	
  	
  
text	
  
Progressive
Profiling
Seen	
  
Ad	
  

Searches	
  

Adds	
  to	
  
basket	
  

buys	
  

returns	
  
There’s a Catch
DON’T TRUST
THE DATA
RISK
RISK
TEST
TEST
TEST
Email
PPC

Social

SEO

Web

behaviour

Mobile

social
 purchases

creates

customer

data

creative

social

CRM

app

analysis

media
UX

3rd party

informs

value

prediction

segmentation
behaviour
?	
  

?	
  

?	
  

?	
  

DMP

?	
  

?	
  

?	
  

?	
  
START SMALL
MAKE A STRATEGY
GO WITH WHAT YOU
KNOW
OPEN YOUR MIND
WHAT ARE YOUR
BIG QUESTIONS?
CHEERS!

Contenu connexe

Tendances

Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Search Marketing Expo - SMX
 
Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...
Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...
Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...Dennis Kelly
 
7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About Search7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About SearchMelissa Mackey
 
Salesforce CRM to grow your Business
Salesforce CRM to grow your BusinessSalesforce CRM to grow your Business
Salesforce CRM to grow your BusinessRajanRanga3
 
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysCreate Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysSearch Marketing Expo - SMX
 
Balancing Community, Conversation & Conversion
Balancing Community, Conversation & ConversionBalancing Community, Conversation & Conversion
Balancing Community, Conversation & ConversionG3 Communications
 
Playground gets maximized crm magazine
Playground gets maximized   crm magazinePlayground gets maximized   crm magazine
Playground gets maximized crm magazineScott Simmer
 
Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...
Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...
Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...G3 Communications
 
Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...
Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...
Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...Search Marketing Expo - SMX
 
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth MarstenYour Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth MarstenSearch Marketing Expo - SMX
 
How To Align Sales and Marketing Using CRM as The Hub
How To Align Sales and Marketing Using CRM as The HubHow To Align Sales and Marketing Using CRM as The Hub
How To Align Sales and Marketing Using CRM as The HubPropel Guru
 
The Great Structure Debate - SMX West - Amy Bishop
The Great Structure Debate - SMX West - Amy BishopThe Great Structure Debate - SMX West - Amy Bishop
The Great Structure Debate - SMX West - Amy BishopAmy Bishop
 
FOUR ABM TRIP-UPS AND HOW TO AVOID THEM
FOUR ABM TRIP-UPS AND HOW TO AVOID THEMFOUR ABM TRIP-UPS AND HOW TO AVOID THEM
FOUR ABM TRIP-UPS AND HOW TO AVOID THEMDemandbase
 
The High Velocity Inside Sales Model
The High Velocity Inside Sales ModelThe High Velocity Inside Sales Model
The High Velocity Inside Sales ModelInsideSales.com
 
Salesforce marketing cloud top 10 mistakes digital marketers make
Salesforce marketing cloud  top 10 mistakes digital marketers makeSalesforce marketing cloud  top 10 mistakes digital marketers make
Salesforce marketing cloud top 10 mistakes digital marketers makeCloud Analogy
 
Selling Your Home
Selling Your HomeSelling Your Home
Selling Your Homejoelfriday
 

Tendances (20)

Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
Better Together Search and Social - Moving From Cowboys to Hedgehogs By Ellen...
 
Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...
Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...
Landing Pages - Marketing's Indispensable Tool. 2/23/15 Presentation - Boston...
 
7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About Search7 Things Your Clients Want To Know About Search
7 Things Your Clients Want To Know About Search
 
Salesforce CRM to grow your Business
Salesforce CRM to grow your BusinessSalesforce CRM to grow your Business
Salesforce CRM to grow your Business
 
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick VallaeysCreate Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
Create Powerful Custom Automations With AdWords Scripts By Frederick Vallaeys
 
Balancing Community, Conversation & Conversion
Balancing Community, Conversation & ConversionBalancing Community, Conversation & Conversion
Balancing Community, Conversation & Conversion
 
Extending Events Into Content
Extending Events Into ContentExtending Events Into Content
Extending Events Into Content
 
Playground gets maximized crm magazine
Playground gets maximized   crm magazinePlayground gets maximized   crm magazine
Playground gets maximized crm magazine
 
Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...
Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...
Show & Tell: Writing And Publishing A Book As Part Of Your Content Marketing ...
 
Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...
Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...
Step Away From The Tools: How to Get a Picture View of Your Competition By Pu...
 
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth MarstenYour Retargeting Sucks (But It  Doesn't Have To!) By Elizabeth Marsten
Your Retargeting Sucks (But It Doesn't Have To!) By Elizabeth Marsten
 
Salescamp
SalescampSalescamp
Salescamp
 
How To Align Sales and Marketing Using CRM as The Hub
How To Align Sales and Marketing Using CRM as The HubHow To Align Sales and Marketing Using CRM as The Hub
How To Align Sales and Marketing Using CRM as The Hub
 
The Great Structure Debate - SMX West - Amy Bishop
The Great Structure Debate - SMX West - Amy BishopThe Great Structure Debate - SMX West - Amy Bishop
The Great Structure Debate - SMX West - Amy Bishop
 
FOUR ABM TRIP-UPS AND HOW TO AVOID THEM
FOUR ABM TRIP-UPS AND HOW TO AVOID THEMFOUR ABM TRIP-UPS AND HOW TO AVOID THEM
FOUR ABM TRIP-UPS AND HOW TO AVOID THEM
 
The High Velocity Inside Sales Model
The High Velocity Inside Sales ModelThe High Velocity Inside Sales Model
The High Velocity Inside Sales Model
 
Salesforce marketing cloud top 10 mistakes digital marketers make
Salesforce marketing cloud  top 10 mistakes digital marketers makeSalesforce marketing cloud  top 10 mistakes digital marketers make
Salesforce marketing cloud top 10 mistakes digital marketers make
 
Selling Your Home
Selling Your HomeSelling Your Home
Selling Your Home
 
COG Inc., Inspiring Change Through Communication
COG Inc., Inspiring Change Through CommunicationCOG Inc., Inspiring Change Through Communication
COG Inc., Inspiring Change Through Communication
 
Salesforce Pardot Benefits
Salesforce Pardot BenefitsSalesforce Pardot Benefits
Salesforce Pardot Benefits
 

En vedette

The Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision CriticalThe Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision CriticalMerlien Institute
 
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...Connie CHAN
 
A House Divided - MX '08
A House Divided - MX '08A House Divided - MX '08
A House Divided - MX '08Ryan Freitas
 
Cross-device strategy by Ruben van den Born
Cross-device strategy by Ruben van den BornCross-device strategy by Ruben van den Born
Cross-device strategy by Ruben van den BornDigitasLBi Netherlands
 
Optimize Digital Marketing Success with Your Site Launch or Redesign
Optimize Digital Marketing Success with Your Site Launch or RedesignOptimize Digital Marketing Success with Your Site Launch or Redesign
Optimize Digital Marketing Success with Your Site Launch or RedesignPerficient, Inc.
 
Data-Driven Design (MX '10)
Data-Driven Design (MX '10)Data-Driven Design (MX '10)
Data-Driven Design (MX '10)Ryan Freitas
 
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - KontagentData-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - KontagentSociality Rocks!
 
What's Next in Customer Experience
What's Next in Customer ExperienceWhat's Next in Customer Experience
What's Next in Customer ExperienceDigitasLBi Nordics
 
Data Driven Design
Data Driven DesignData Driven Design
Data Driven DesignTanya M.
 
Social Media Week 2014 @DigitasLBi: Social Insights
Social Media Week 2014 @DigitasLBi: Social InsightsSocial Media Week 2014 @DigitasLBi: Social Insights
Social Media Week 2014 @DigitasLBi: Social InsightsDigitasLBi Nordics
 
Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016 Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016 DigitasLBi Paris
 
Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.Gabriel Agu
 
Cathay Pacific - Case Study
Cathay Pacific - Case StudyCathay Pacific - Case Study
Cathay Pacific - Case StudyBrandwatch
 

En vedette (20)

Going Agile: benefits & challenges (J Bowes)
Going Agile: benefits & challenges (J Bowes)Going Agile: benefits & challenges (J Bowes)
Going Agile: benefits & challenges (J Bowes)
 
Data driven design_MOO
Data driven design_MOOData driven design_MOO
Data driven design_MOO
 
Breakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth JamesBreakfast Briefing: SXSW re-cap Gareth James
Breakfast Briefing: SXSW re-cap Gareth James
 
Breakfast Briefing: SXSW re-cap Nadya Powell
Breakfast Briefing: SXSW re-cap Nadya PowellBreakfast Briefing: SXSW re-cap Nadya Powell
Breakfast Briefing: SXSW re-cap Nadya Powell
 
Breakfast Briefing: SXSW re-cap Dean Parker
Breakfast Briefing: SXSW re-cap Dean ParkerBreakfast Briefing: SXSW re-cap Dean Parker
Breakfast Briefing: SXSW re-cap Dean Parker
 
Agile: benefits and challenges (J Wickremasinghe)
Agile: benefits and challenges (J Wickremasinghe)Agile: benefits and challenges (J Wickremasinghe)
Agile: benefits and challenges (J Wickremasinghe)
 
Breakfast Briefing: SXSW re-cap Chris Giddings
Breakfast Briefing: SXSW re-cap Chris GiddingsBreakfast Briefing: SXSW re-cap Chris Giddings
Breakfast Briefing: SXSW re-cap Chris Giddings
 
The Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision CriticalThe Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
The Future of Consumer Insights - Cathay Pacific Insights - Vision Critical
 
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...
Cathay Pacific: Using Digital Analytics to Drive Global Customer Centric Insi...
 
A House Divided - MX '08
A House Divided - MX '08A House Divided - MX '08
A House Divided - MX '08
 
Cross-device strategy by Ruben van den Born
Cross-device strategy by Ruben van den BornCross-device strategy by Ruben van den Born
Cross-device strategy by Ruben van den Born
 
Optimize Digital Marketing Success with Your Site Launch or Redesign
Optimize Digital Marketing Success with Your Site Launch or RedesignOptimize Digital Marketing Success with Your Site Launch or Redesign
Optimize Digital Marketing Success with Your Site Launch or Redesign
 
Data-Driven Design (MX '10)
Data-Driven Design (MX '10)Data-Driven Design (MX '10)
Data-Driven Design (MX '10)
 
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - KontagentData-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
Data-Driven Design. You’ve got the data, so, now what? - Aaron Huang - Kontagent
 
What's Next in Customer Experience
What's Next in Customer ExperienceWhat's Next in Customer Experience
What's Next in Customer Experience
 
Data Driven Design
Data Driven DesignData Driven Design
Data Driven Design
 
Social Media Week 2014 @DigitasLBi: Social Insights
Social Media Week 2014 @DigitasLBi: Social InsightsSocial Media Week 2014 @DigitasLBi: Social Insights
Social Media Week 2014 @DigitasLBi: Social Insights
 
Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016 Connected Commerce DigitasLBi 2016
Connected Commerce DigitasLBi 2016
 
Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.Inspiration and data-driven design. Yes, they work well together.
Inspiration and data-driven design. Yes, they work well together.
 
Cathay Pacific - Case Study
Cathay Pacific - Case StudyCathay Pacific - Case Study
Cathay Pacific - Case Study
 

Similaire à Data driven design_DigitasLBi

Pulling B2B Buyers Through the Funnel with SEM
Pulling B2B Buyers Through the Funnel with SEMPulling B2B Buyers Through the Funnel with SEM
Pulling B2B Buyers Through the Funnel with SEMStacy Sutton Williams
 
2015 insight business_partner_summit_sessions
2015 insight business_partner_summit_sessions2015 insight business_partner_summit_sessions
2015 insight business_partner_summit_sessionsBeth Jarvis-Maude
 
Build a Framework for Success with Dynamic Ads
Build a Framework for Success with Dynamic AdsBuild a Framework for Success with Dynamic Ads
Build a Framework for Success with Dynamic AdsJohn Lee
 
Search Marketing in a B2B World - PPC and SEO
Search Marketing in a B2B World - PPC and SEOSearch Marketing in a B2B World - PPC and SEO
Search Marketing in a B2B World - PPC and SEOMagnus Nilsson
 
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...AdStage
 
Hacking Marketing: Marketing Management in a Software World
Hacking Marketing: Marketing Management in a Software WorldHacking Marketing: Marketing Management in a Software World
Hacking Marketing: Marketing Management in a Software WorldEnsighten
 
New Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric MarketingNew Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric MarketingG3 Communications
 
Publishers' Life After Cookies Webinar
Publishers' Life After Cookies WebinarPublishers' Life After Cookies Webinar
Publishers' Life After Cookies WebinarMatěj Novák
 
Datknosys Brochure
Datknosys Brochure Datknosys Brochure
Datknosys Brochure DatKnoSys
 
How digital can build your brand
How digital can build your brand How digital can build your brand
How digital can build your brand B2B Marketing
 
Amazon’s Organic Ranking Battleground for Increased Product Visibility & Sales
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesAmazon’s Organic Ranking Battleground for Increased Product Visibility & Sales
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesTinuiti
 
Building your website into a Sales Powerhouse
Building your website into a Sales PowerhouseBuilding your website into a Sales Powerhouse
Building your website into a Sales PowerhouseDATA Inc.
 
The Rise of the Customer-Centric Company (The ‘3 Cs’)
The Rise of the Customer-Centric Company (The ‘3 Cs’)The Rise of the Customer-Centric Company (The ‘3 Cs’)
The Rise of the Customer-Centric Company (The ‘3 Cs’)amber-javaid
 
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...Codemotion
 
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...Codemotion
 
Email design tips
Email design tipsEmail design tips
Email design tipsSilverpop
 
Opticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & TeamOpticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & TeamOptimizely
 

Similaire à Data driven design_DigitasLBi (20)

Pulling B2B Buyers Through the Funnel with SEM
Pulling B2B Buyers Through the Funnel with SEMPulling B2B Buyers Through the Funnel with SEM
Pulling B2B Buyers Through the Funnel with SEM
 
2015 insight business_partner_summit_sessions
2015 insight business_partner_summit_sessions2015 insight business_partner_summit_sessions
2015 insight business_partner_summit_sessions
 
Build a Framework for Success with Dynamic Ads
Build a Framework for Success with Dynamic AdsBuild a Framework for Success with Dynamic Ads
Build a Framework for Success with Dynamic Ads
 
Search Marketing in a B2B World - PPC and SEO
Search Marketing in a B2B World - PPC and SEOSearch Marketing in a B2B World - PPC and SEO
Search Marketing in a B2B World - PPC and SEO
 
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...
How to Reach Ideal Customers Using Search & Social Tactics - SMX West 2017 - ...
 
Hacking Marketing: Marketing Management in a Software World
Hacking Marketing: Marketing Management in a Software WorldHacking Marketing: Marketing Management in a Software World
Hacking Marketing: Marketing Management in a Software World
 
New Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric MarketingNew Approaches To Buyer-Centric Marketing
New Approaches To Buyer-Centric Marketing
 
Publishers' Life After Cookies Webinar
Publishers' Life After Cookies WebinarPublishers' Life After Cookies Webinar
Publishers' Life After Cookies Webinar
 
Datknosys Brochure
Datknosys Brochure Datknosys Brochure
Datknosys Brochure
 
How digital can build your brand
How digital can build your brand How digital can build your brand
How digital can build your brand
 
Amazon’s Organic Ranking Battleground for Increased Product Visibility & Sales
Amazon’s Organic Ranking Battleground for Increased Product Visibility & SalesAmazon’s Organic Ranking Battleground for Increased Product Visibility & Sales
Amazon’s Organic Ranking Battleground for Increased Product Visibility & Sales
 
MTech14: Creating A Marketing Technology Strategy - Scott Brinker
MTech14: Creating A Marketing Technology Strategy - Scott BrinkerMTech14: Creating A Marketing Technology Strategy - Scott Brinker
MTech14: Creating A Marketing Technology Strategy - Scott Brinker
 
Selling umbraco
Selling umbracoSelling umbraco
Selling umbraco
 
Test
TestTest
Test
 
Building your website into a Sales Powerhouse
Building your website into a Sales PowerhouseBuilding your website into a Sales Powerhouse
Building your website into a Sales Powerhouse
 
The Rise of the Customer-Centric Company (The ‘3 Cs’)
The Rise of the Customer-Centric Company (The ‘3 Cs’)The Rise of the Customer-Centric Company (The ‘3 Cs’)
The Rise of the Customer-Centric Company (The ‘3 Cs’)
 
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
 
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
7 Years of DDD: Tackling Complexity in Large-Scale Marketing Systems - Vladik...
 
Email design tips
Email design tipsEmail design tips
Email design tips
 
Opticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & TeamOpticon 2015-The 21st Century Marketing Stack & Team
Opticon 2015-The 21st Century Marketing Stack & Team
 

Plus de BIMA (British Interactive Media Association)

Plus de BIMA (British Interactive Media Association) (20)

BIMA Breakfast Briefing | Creative Ai
BIMA Breakfast Briefing | Creative AiBIMA Breakfast Briefing | Creative Ai
BIMA Breakfast Briefing | Creative Ai
 
BIMA Breakfast Briefing | Headless Content Management
BIMA Breakfast Briefing | Headless Content ManagementBIMA Breakfast Briefing | Headless Content Management
BIMA Breakfast Briefing | Headless Content Management
 
BIMA Scotland Future of Fashion Evening 14 March 2018
BIMA Scotland Future of Fashion Evening 14 March 2018BIMA Scotland Future of Fashion Evening 14 March 2018
BIMA Scotland Future of Fashion Evening 14 March 2018
 
BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine LearningBIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
BIMA Breakfast Briefing: The Rise Of Automation - AI and Machine Learning
 
BIMA Breakfast Briefing | Incubating Innovation | 28 Feb
BIMA Breakfast Briefing | Incubating Innovation | 28 FebBIMA Breakfast Briefing | Incubating Innovation | 28 Feb
BIMA Breakfast Briefing | Incubating Innovation | 28 Feb
 
BIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
BIMA Breakfast Briefing | GDPR & Why People Say YES to MarketingBIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
BIMA Breakfast Briefing | GDPR & Why People Say YES to Marketing
 
BIMA Evening Masterclass | Instagram & World Domination
BIMA Evening Masterclass | Instagram & World DominationBIMA Evening Masterclass | Instagram & World Domination
BIMA Evening Masterclass | Instagram & World Domination
 
BIMA + Creative Equals Evening Masterclass: How to Shape Great Creative
BIMA + Creative Equals Evening Masterclass: How to Shape Great CreativeBIMA + Creative Equals Evening Masterclass: How to Shape Great Creative
BIMA + Creative Equals Evening Masterclass: How to Shape Great Creative
 
BIMA Breakfast Briefing | Artificial Intelligence and Robots
BIMA Breakfast Briefing | Artificial Intelligence and RobotsBIMA Breakfast Briefing | Artificial Intelligence and Robots
BIMA Breakfast Briefing | Artificial Intelligence and Robots
 
BIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' DiversityBIMA Breakfast Briefing | How to 'do' Diversity
BIMA Breakfast Briefing | How to 'do' Diversity
 
BIMA Next Level Agency Leadership | Don Elgie Keynote
BIMA Next Level Agency Leadership | Don Elgie KeynoteBIMA Next Level Agency Leadership | Don Elgie Keynote
BIMA Next Level Agency Leadership | Don Elgie Keynote
 
BIMA Breakfast Briefing | Breaking into Asian Markets
BIMA Breakfast Briefing | Breaking into Asian MarketsBIMA Breakfast Briefing | Breaking into Asian Markets
BIMA Breakfast Briefing | Breaking into Asian Markets
 
BIMA Evening Masterclass | How to win a BIMA Award
BIMA Evening Masterclass | How to win a BIMA AwardBIMA Evening Masterclass | How to win a BIMA Award
BIMA Evening Masterclass | How to win a BIMA Award
 
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLCBIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
BIMA Blockchain Breakfast Briefing | Suzy Thomas Presentation | GBG PLC
 
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-DuckBIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
BIMA Blockchain Breakfast Briefing | Benjamin Maugain Presentation | Cyber-Duck
 
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head LondonBIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
BIMA Blockchain Breakfast Briefing | Dave Hrycyszyn Presentation | Head London
 
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBiBIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
BIMA Blockchain Breakfast Briefing | Simon Gill Presentation | DigitasLBi
 
BIMA Breakfast Briefing | The Art of Agile Marketing
BIMA Breakfast Briefing | The Art of Agile MarketingBIMA Breakfast Briefing | The Art of Agile Marketing
BIMA Breakfast Briefing | The Art of Agile Marketing
 
BIMA CSD Presentation by Rufus Leonard
BIMA CSD Presentation by Rufus LeonardBIMA CSD Presentation by Rufus Leonard
BIMA CSD Presentation by Rufus Leonard
 
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
BIMA Breakfast Briefing | Productivity | Daniel Harvey | SapientNitro
 

Dernier

TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenHervé Boutemy
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyAlfredo García Lavilla
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024Lorenzo Miniero
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsSergiu Bodiu
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):comworks
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfRankYa
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity PlanDatabarracks
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteDianaGray10
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationSlibray Presentation
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Commit University
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DaySri Ambati
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxNavinnSomaal
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxLoriGlavin3
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebUiPathCommunity
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Manik S Magar
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfAlex Barbosa Coqueiro
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek SchlawackFwdays
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piececharlottematthew16
 

Dernier (20)

TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data PrivacyTrustArc Webinar - How to Build Consumer Trust Through Data Privacy
TrustArc Webinar - How to Build Consumer Trust Through Data Privacy
 
DevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache MavenDevoxxFR 2024 Reproducible Builds with Apache Maven
DevoxxFR 2024 Reproducible Builds with Apache Maven
 
Commit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easyCommit 2024 - Secret Management made easy
Commit 2024 - Secret Management made easy
 
SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024SIP trunking in Janus @ Kamailio World 2024
SIP trunking in Janus @ Kamailio World 2024
 
DevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platformsDevEX - reference for building teams, processes, and platforms
DevEX - reference for building teams, processes, and platforms
 
CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):CloudStudio User manual (basic edition):
CloudStudio User manual (basic edition):
 
Search Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdfSearch Engine Optimization SEO PDF for 2024.pdf
Search Engine Optimization SEO PDF for 2024.pdf
 
How to write a Business Continuity Plan
How to write a Business Continuity PlanHow to write a Business Continuity Plan
How to write a Business Continuity Plan
 
Take control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test SuiteTake control of your SAP testing with UiPath Test Suite
Take control of your SAP testing with UiPath Test Suite
 
Connect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck PresentationConnect Wave/ connectwave Pitch Deck Presentation
Connect Wave/ connectwave Pitch Deck Presentation
 
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptxE-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
E-Vehicle_Hacking_by_Parul Sharma_null_owasp.pptx
 
Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!Nell’iperspazio con Rocket: il Framework Web di Rust!
Nell’iperspazio con Rocket: il Framework Web di Rust!
 
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo DayH2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
H2O.ai CEO/Founder: Sri Ambati Keynote at Wells Fargo Day
 
SAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptxSAP Build Work Zone - Overview L2-L3.pptx
SAP Build Work Zone - Overview L2-L3.pptx
 
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptxMerck Moving Beyond Passwords: FIDO Paris Seminar.pptx
Merck Moving Beyond Passwords: FIDO Paris Seminar.pptx
 
Dev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio WebDev Dives: Streamline document processing with UiPath Studio Web
Dev Dives: Streamline document processing with UiPath Studio Web
 
Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!Anypoint Exchange: It’s Not Just a Repo!
Anypoint Exchange: It’s Not Just a Repo!
 
Unraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdfUnraveling Multimodality with Large Language Models.pdf
Unraveling Multimodality with Large Language Models.pdf
 
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
"Subclassing and Composition – A Pythonic Tour of Trade-Offs", Hynek Schlawack
 
Story boards and shot lists for my a level piece
Story boards and shot lists for my a level pieceStory boards and shot lists for my a level piece
Story boards and shot lists for my a level piece
 

Data driven design_DigitasLBi