SlideShare une entreprise Scribd logo
1  sur  23
Télécharger pour lire hors ligne
Why is branding so much like
TEENAGE
SEX?
@davidbrierRisingAboveTheNoise.com
Based on a tweet that seems to be credited to Avinash Kaushik of Google
overhearing this comment: "Social media is like teen sex, Everyone wants to do it.
No one actually knows how.When finally done, there is surprise it's not better."
PROOF6 ways branding parallels that tsunami of
hormonal chaos when awkwardness
and embellishments rule our world
@davidbrierRisingAboveTheNoise.com
EVERYBODY
TALKSABOUTIT
1
@davidbrierRisingAboveTheNoise.com
NOBODY’S
REALLY
SUREHOW
TODOIT
2
@davidbrierRisingAboveTheNoise.com
3 EXPERTSAGREE
ITCANGETPRETTY
COMPLICATED&
YOUSHOULDWAIT
@davidbrierRisingAboveTheNoise.com
THAT
“HOMERUN”
YOU’RESO
PROUDOF?(NOBODYBELIEVESITWITHOUTPROOF)
4
@davidbrierRisingAboveTheNoise.com
EVERYBODYIS
CERTAIN
EVERYONEELSE
ISDOINGIT(SINCETEENAGERSONLYTALKFACTUALLYABOUTTHEIR
ACHIEVEMENTSANDNEVEREMBELLISHANYTHING...)
5
@davidbrierRisingAboveTheNoise.com
CONVINCED
EVERYONEELSE
ISDOINGIT,
EVERYONE
CLAIMSTHEY
ARETOO
6
@davidbrierRisingAboveTheNoise.com
WANTSOME
MATURE
BRANDING
SOLUTIONS?
THENEXT
SLIDESHAVE
SOME“ADULT
BRANDING
CONTENT”
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Design and branding by David Brier of DBD International
Viewtheseotherpresentations
bybrandspecialistDavidBrier
SIMPLYCLICKONWHICHEVERONESYOUWANTTOVIEW.
Isyourbrandbuiltforgrowth?
Willitriseabovethenoise?Ifnot,let’stalk.
NEEDSOME
MATURE
BRANDING
SOLUTIONS?
LET’STALK.OrvisitandsubscribeatRisingAboveTheNoise.com
FollowDavidBrierontwitter:@davidbrier
Design,artdirectionandtextbyDavidBrierofDBDInternational
Copyright2014DBDInternational
SUBSCRIBE TO GET FREE UPDATES

Contenu connexe

Plus de DBD International, Ltd.

HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierDBD International, Ltd.
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsDBD International, Ltd.
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierDBD International, Ltd.
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The UniverseDBD International, Ltd.
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...DBD International, Ltd.
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleDBD International, Ltd.
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?DBD International, Ltd.
 
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)DBD International, Ltd.
 
What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...DBD International, Ltd.
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaDBD International, Ltd.
 

Plus de DBD International, Ltd. (18)

HOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David BrierHOW TO (REALLY) MARKET TODAY by David Brier
HOW TO (REALLY) MARKET TODAY by David Brier
 
The 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David BrierThe 4 Pillars of Growth by David Brier
The 4 Pillars of Growth by David Brier
 
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ AdamsBRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
BRANDING IS THE ART OF DIFFERENTIATION by David Brier and AJ Adams
 
David Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTIONDavid Brier on THE SCIENCE OF ATTENTION
David Brier on THE SCIENCE OF ATTENTION
 
David Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSESDavid Brier on HOW TO ELIMINATE EXCUSES
David Brier on HOW TO ELIMINATE EXCUSES
 
What the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David BrierWhat the Beatles Knew: Chris Do and David Brier
What the Beatles Knew: Chris Do and David Brier
 
11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe11 Things That Matter: A Brander's Guide To The Universe
11 Things That Matter: A Brander's Guide To The Universe
 
9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask9 Questions Every Business Needs to Ask
9 Questions Every Business Needs to Ask
 
How to Create a Winning Package Design
How to Create a Winning Package DesignHow to Create a Winning Package Design
How to Create a Winning Package Design
 
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
For Entrepreneurs, CEOs and Startups: Cookie cutters are for baking, not bran...
 
Creating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence peopleCreating a winning brand: How to make killer brands and influence people
Creating a winning brand: How to make killer brands and influence people
 
How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?How to create brand superheroes: Does your culture support brand superstars?
How to create brand superheroes: Does your culture support brand superstars?
 
Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)Brand Leaders & Sex: The Untold Story (branding examples)
Brand Leaders & Sex: The Untold Story (branding examples)
 
What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...What's killing your brand? (And how to kill it before it kills you.) by David...
What's killing your brand? (And how to kill it before it kills you.) by David...
 
The Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social MediaThe Lost Law of Branding plus a note on Social Media
The Lost Law of Branding plus a note on Social Media
 
Why "Typical" Sucks in Branding
Why "Typical" Sucks in BrandingWhy "Typical" Sucks in Branding
Why "Typical" Sucks in Branding
 
The Problem with Branding
The Problem with BrandingThe Problem with Branding
The Problem with Branding
 
What can design achieve?
What can design achieve?What can design achieve?
What can design achieve?
 

Dernier

ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationAli Raza
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDemandbase
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies bruguardarib
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorSocial Samosa
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024CIO Business World
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDemandbase
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulAtifaArbar
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfHigher Education Marketing
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfVWO
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guidekiva6
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software SolutionsDevherds Software Solutions
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project VideoSineadBidwell
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?Juan Pineda
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx216310017
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFarrel Brest
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingJuan Pineda
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOSzymon Słowik
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresLisa M. Masiello
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfCIO Business World
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garsiderobwhite630290
 

Dernier (20)

ASO Process: What is App Store Optimization
ASO Process: What is App Store OptimizationASO Process: What is App Store Optimization
ASO Process: What is App Store Optimization
 
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdfDigital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
Digital Marketing Spotlight: Lifecycle Advertising Strategies.pdf
 
The Impact of Digital Technologies
The Impact of Digital Technologies The Impact of Digital Technologies
The Impact of Digital Technologies
 
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto SectorTAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
TAM AdEx 2023 Cross Media Advertising Recap - Auto Sector
 
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
The 10 Most Inspirational Leaders LEADING THE WAY TO SUCCESS, 2024
 
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdfDGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
DGR_Digital Advertising Strategies for a Cookieless World_Presentation.pdf
 
Talent Management for mba 3rd sem useful
Talent Management for mba 3rd sem usefulTalent Management for mba 3rd sem useful
Talent Management for mba 3rd sem useful
 
Master the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdfMaster the Art of Digital Recruitment in Asia.pdf
Master the Art of Digital Recruitment in Asia.pdf
 
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdfResearch and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
Research and Discovery Tools for Experimentation - 17 Apr 2024 - v 2.3 (1).pdf
 
Jai Institute for Parenting Program Guide
Jai Institute for Parenting Program GuideJai Institute for Parenting Program Guide
Jai Institute for Parenting Program Guide
 
5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions5 Digital Marketing Tips | Devherds Software Solutions
5 Digital Marketing Tips | Devherds Software Solutions
 
Storyboards for my Final Major Project Video
Storyboards for my Final Major Project VideoStoryboards for my Final Major Project Video
Storyboards for my Final Major Project Video
 
What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?What are the 4 characteristics of CTAs that convert?
What are the 4 characteristics of CTAs that convert?
 
Red bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxxRed bull marketing presentation pptxxxxx
Red bull marketing presentation pptxxxxx
 
Fiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview AssignmentFiverr's Product Marketing Interview Assignment
Fiverr's Product Marketing Interview Assignment
 
The Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO CopywritingThe Pitfalls of Keyword Stuffing in SEO Copywriting
The Pitfalls of Keyword Stuffing in SEO Copywriting
 
From Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEOFrom Chance to Choice - Tactical Link Building for International SEO
From Chance to Choice - Tactical Link Building for International SEO
 
Word Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample GenresWord Count for Writers: Examples of Word Counts for Sample Genres
Word Count for Writers: Examples of Word Counts for Sample Genres
 
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdfMost Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
Most Influential HR Leaders Leading the Corporate World, 2024 (Final file).pdf
 
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon GarsideInbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
Inbound Marekting 2.0 - The Paradigm Shift in Marketing | Axon Garside
 

How to brand like an adult (and not a teenager in heat)