Moving Towards Triple Bottom Line of People, Planet & Profit
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This document summarizes the growth of a global movement driven by technological, cultural, and economic factors that is pushing businesses toward considering people, planet, and profit in their operations. It outlines some of the key issues related to poverty, resources, and the environment that are driving this movement. It then discusses how technological progress, internet usage, crowdsourcing, and individual actions are enabling positive change through online platforms, ethical consumerism, corporate social responsibility, transparency, and education.
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Moving Towards Triple Bottom Line of People, Planet & Profit
- 1. There is a rapidly growing global movement created by a variety of technological, cultural and economic factors that is forcing businesses to move rapidly towards a triple bottom line of people, planet & profit.
- 2. THE SCENE
- 3. Half of the world’s population lives on less than $2/day Source: UN Millennium Goals Report, 2009
- 4. 1 in 6 people worldwide don't have access to safe freshwater. 2.5 billion people live without basic sanitation. Source: Water Supply and Sanitation Collaborative Council (WSSCC)
- 5. One billion children in the developing world are deprived of food, shelter, clean water or health care. Over 24,000 children under 5 die every day from preventable causes. Source: State of the World's Children, 2006, UNICEF
- 7. LIFE COUNTRY EXPECTANCY Japan 83 Singapore 80 US 78 Thailand 71 Nepal 63 Cambodia 60 Laos 57 Zimbabwe 43 Mozambique 42 Swaziland 39 Source: CIA World Factbook 2008
- 8. 80% of original forests are gone. Image: BirdLife International/Marco Lambertini Source: Rainforest Action Network
- 9. A STORY
- 10. MUHAMMAD YUNUS
- 12. Copyright © Grameen Bank Audio Visual Unit, 2006
- 13. 25 GRAMEEN FAMILY COMPANIES
- 15. THE MOVEMENT
- 16. “Technological progress has merely provided us with more efficient means for going backwards.” Aldous Huxley
- 17. “Technological progress has provided us with the ability to organize a better way of doing business. It’s so easy, even a child can do it.” ~Brooke Estin
- 18. CAPITALISM 2.0
- 19. TECHNOLOGY CULTURE ECONOMY
- 20. PEOPLE PLANET PROFIT
- 22. Global Internet Usage 2000 million 1500 1000 500 0 1995 1999 2003 2007 2010 source: www.internetworldsstats.com / copyright 2008, Miniwatts Marketing Group image: http://steeez.com/wp-content/uploads/2008/11/internet.jpg
- 23. World Internet Users By Region 1% 4% 3% 10% Asia Europe 43% N.America 15% L.America/Caribb Africa Middle East 24% Oceania/Australia Source: Internet World Stats - www.internetworldstats.com/stats.htm // 1,733,993,741 Internet Users for Sept 30, 2009 // Copyright 2009, Miniwatts Marketing Group
- 24. So, what are people doing online?
- 25. WEB 2.0
- 28. THE RISE OF THE INDIVIDUAL creating positive change without leaving your seat
- 29. Kiva's mission is to connect people, through lending, for the sake of alleviating poverty.
- 30. RecycleBank is a reward program that motivates people to recycle. With RecycleBank, you earn Points for every pound recycled, similar to frequent flier miles for flying.
- 31. Current TV is the first American 24- hour network based around viewer- created content, which it dubs VC2.
- 32. HeroRATS are trained sniffer rats that detect explosives and screen for disease.
- 33. GoodGuide mobile makes it fast and easy to find safe, healthy, and green products, instantly delivering the information you need, when you need it most — in a store and on the go.
- 35. THE RISE OF ETHICAL CONSUMERISM CAPITALISM 2.0 using purchasing power to support better business
- 37. WorldofGood.com is an online, multi-seller marketplace that offers Text tens of thousands of unique and stylish products from around the world – all socially and environmentally responsible.
- 38. Cow-Pooling Community supported agriculture and meat- sharing. It’s better for the animal, your health, the environment, and your wallet.
- 39. Carrotmob leverages consumer power to help the most socially- responsible business practices also the most profitable choices.
- 40. In a boycott, everyone loses. In a Carrotmob, everyone wins.
- 42. CORPORATE SOCIAL RESPONSIBILITY (CSR) CAPITALISM 2.0 green is the new gold
- 44. Saved $8M and eliminated 20M pounds of packaging Organic cotton = +25% Reduced Packaging = +25% Largest private solar producer Truck efficiency = 40% / 3yrs $500M/yr energy efficient tech
- 45. SRI Mutual Funds 300 260 funds 225 $2.71 TRILLION 150 75 55 funds $639 BILLION 0 1995 2009
- 47. CORPORATE TRANSPARENCY CAPITALISM 2.0 how bearing all is good business
- 50. The Footprint Chronicles is an interactive mini-site that allows you to track the impact of specific Patagonia products from design through delivery.
- 51. B-SCHOOLS EDUCATE FOR CAPITALISM 2.0 preparing the next generation of business leaders
- 53. CONCERNED, ENGAGED & ACTIVE IS COOL CAPITALISM 2.0 how cultural icons are center stage and vocal about change
- 58. The site focuses on crowd- sourcing creative ideas on how to change Thailand for the better.
- 59. TECHNOLOGY CULTURE ECONOMY
- 60. PEOPLE PLANET PROFIT
- 62. What will your next click support?
- 63. If you have any questions, comments or concerns, please feel free to email me at: brooke.estin@gmail.com
Notes de l'éditeur
- LACK OF CLEAN WATER: More than one in six people worldwide - 894 million - don't have access to this amount of safe freshwater. Source: World Health Organization (WHO) and United Nations Children Fund (UNICEF) Joint Monitoring Programme on Water Supply and Sanitation (JMP) Source: Water Supply and Sanitation Collaborative Council (WSSCC) Water problems affect half of humanity: Some 1.1 billion people in developing countries have inadequate access to water, and 2.6 billion lack basic sanitation. The loss of 443 million school days each year from water-related illness. Close to half of all people in developing countries suffering at any given time from a health problem caused by water and sanitation deficits.
- SOURCE: State of the World’s Children, 2005, UNICEF For the 1.9 billion children from the developing world, there are: 640 million without adequate shelter (1 in 3) 400 million with no access to safe water (1 in 5) 270 million with no access to health services (1 in 7)
- (Nepal is red because this photo was taken in Nepal)
- Source: Natural Resources Defense Council website, which says that only about 20% of the world's original wilderness forests remain.
- DHAKA, Bangladesh - In 1974, Professor Muhammad Yunus, head of the Rural Economics Program at the University of Chittagong, led his students on a field trip to a poor village. They talked to a woman who made bamboo stools, and learned that she borrowed around 25 cents to buy the raw bamboo for every stool she made. After repaying the middleman interest rates as high as 10% a week, she was left with less than a penny profit margin per stool. Had she been able to borrow at more advantageous rates, she would have been able to amass an economic cushion and raise herself above subsistence level. That day Yunus and his students found 42 people in that one village who were in the same situation. "When I added up the total amount they needed," Yunus said, "I got the biggest shock of my life. It added up to 27 dollars! I felt ashamed of myself for being part of a society which could not provide even 27 dollars to 42 hard-working, skilled human beings." Astonished at how little it would take to help these people not only survive, but give them the hope of pulling out of poverty status, Yunus funded each one out of his own pocket. Against the advice of banks and government, he carried on giving out 'micro-loans' over the next two years as he developed and then launched a research project to design a credit delivery system to provide banking services targeted at the rural poor. The Grameen Bank Project (Grameen means "rural" or "village" in the Bangla language) came into operation in 1976 with the objectives of extending banking facilities to poor men and women; eliminating exploitation of the poor by money lenders; creating opportunities for self-employment for the vast multitude of unemployed people in rural Bangladesh; bringing women from the poorest households within the fold of an economic organizational format which they could understand and manage by themselves; and, as Yunus puts it, “reverse the age-old vicious circle of low income, low saving & low investment, into a cycle of low income, injection of credit, investment, more income, more savings, more investment, more income." In 1983 Grameen Bank was established, providing small, collateral-free credit to poor rural people, mainly women, for income-generating activities. As of April 2007, Grameen Bank now serves over 59,806 villages with 1740 branches, and has disbursed $6.19 billion in loans to 7.1 million borrowers. Ninety-seven percent of borrowers are women, and the average repayment rate on loans is 98.54 %. In April it lent out about $3.15 million-a-day in tiny loans averaging around $130. Today Grameen Bank is owned by the rural poor whom it serves. Borrowers of the Bank own 90% of its shares, while the remaining 10% is owned by the government. Grameen credit methodologies and its divisions, which include Grameen Trust, the Grameen Fund, Grameen Communications and Grameen Shikkha Education, can now be found in 58 countries, including the US, Canada, France, The Netherlands and Norway. One division, the Grameen Foundation, was founded in 1997 by a group of friends who were inspired by Yunus’ work. The Foundation now supports a global network of microfinance partners that reaches over 3 million families in 22 countries, as well as a worldwide network of microfinance programs that enable mostly poor women to lift themselves out of poverty and make better lives for their families. To do this, they partner with a worldwide network of microfinance institutions.  Considering that lasting peace cannot be achieved unless large population groups find ways to break out of poverty, it is not too surprising that the Norwegian Nobel Committee awarded the 2006 Nobel Peace Prize to Muhammad Yunusand Grameen Bank for their efforts to create economic and social stability by developing micro-credit for the poor.
- http://www.theglobalintelligencer.com/images/microcredit.jpg
- Muhammad Yunus visits Grameen Bank Centers and loan holders, who are mostly women. Copyright © Grameen Bank Audio Visual Unit, 2006
- photo: tummymonster - http://www.flickr.com/photos/kathryn_lambert/3060325189/
- The story of this movement is one of radical technological innovations unlocking that latent altruism in the masses, of enabling them to foment positive change without having to sacrifice much at all. We are in the process of creating Capitalism 2.0, and this movement is typified by a shift from the traditional bottom line of profit maximization to the triple bottom line of people, planet, and profit.
- There is a rapidly growing global movement created by a variety of technological, cultural and economic factors that is forcing businesses to move rapidly towards a triple bottom line of people, planet & profit.
- http://s3.amazonaws.com/estock/fspid9/13/00/71/6/ecomm-ecomm2008-ecommmedia-1300716-o.jpg We all know that the internet, global telecommunications, and economic globalization have made the world incredibly interconnected. This has not only helped us all communicate better, but has also empowered each of us to such an extent that the average individual has more power now than at any other time in history. Besides allowing distant relatives be able to play World of Warcraft with each other while on opposite ends of the planet, these technological changes have also been leveraged to effectively unlock a vast collective reservoir of latent social responsibility. 1)    Global Connectivity -everyone is empowered -everyone has access to info and ability to create it -online purchasing ability (voting with dollars) ·       Kiva ·       Kickstart ·       VC2 ·       World of Good ·       Skype ·       Uni of the people ·       iTunes U ·       Podcasts ·       Blogs
- image: http://steeez.com/wp-content/uploads/2008/11/internet.jpg
- They’re connecting with other people, sharing information, creating content and building networks. Out of the Alexa top 20 internet sites, 8 of them were social media sites. We are now seeing that many forms of entertainment and amusement, such as youtube, facebook, itunes, etc that technology has made possible are evolving in ways that are changing the way that business is designed, our social systems are designed, and even how public policy is being designed. In fact, the rise of the internet, with all of its idiosyncrasies and shortcomings, is making possible a movement that I am proud to count myself a part of.
- http://s3.amazonaws.com/estock/fspid1/465200/facebook-friend-wheel-465261-o.giftThis is a “Facebook Friend Wheel” - it takes the idea of “6 degrees of separation” to a whole new level!
- Because of such a rapidly growing global connectivity, everyone is empowered, everyone has access to info and ability to create it.
- www.kiva.org
- http://www.recyclebank.com/
- http://current.com/
- www.herorat.org Every 20 minutes, someone is hurt or killed by a landmine and every second, someone new contracts Tuberculosis. These are daunting numbers, but a local, cheap, and efficient solution exists: HeroRATS! One HeroRAT can clear 100 square meters of a landmine field in 30 minutes;that is the equivalent of two days work for a manual de-miner. Another can evaluate 40 TB samples in 7 minutes, equal to what a skilled lab technician, will do in two days! 5€ per month is all it takes to adopt a HeroRAT! You can be a part of eradicating the dangers posed by landmines and curbing the spread of Tuberculosis. HeroRATS are trained sniffer rats that detect explosives and screen for disease. This unusual idea has been developed into a competitive technology by a group of Belgian and Tanzanian researchers and animal trainers under the umbrella organization called APOPO. APOPO was initiated in response to the global landmine problem. In the mid 90's it was well recognized that most mine clearance techniques in use were slow, expensive, and dependent on foreign expertise.
- http://www.goodguide.com/about/mobile GoodGuide mobile makes it fast and easy to find safe, healthy, and green products, instantly delivering the information you need, when you need it most — in a store and on the go. Get instant access to over 60,000 products and ratings at your fingertips. Check a product, see top-rated products in a category, and access your personalized favorites list to quickly find safe & healthy products. The GoodGuide iPhone app helps you find safe, healthy, and sustainable products while you shop. With this update, simply scan the barcode of the product and immediately see detailed ratings for health, environment and social responsibility for more than 50,000 products and companies. GoodGuide provides this information about personal care, household chemical, toy and food products for free on your iPhone / iPod Touch and is adding thousands of products every month. By making information about consumer products transparent, GoodGuide's goal is to help people shop smarter and motivate companies to offer even better products.
- Check out: http://www.inspiredm.com/2009/07/06/10-crowdsourcing-marketplaces-for-all-the-designers-and-freelancers/ Also: http://en.wikipedia.org/wiki/List_of_crowdsourcing_projects And finally: http://www.unreasonableinstitute.org/finalists/
- Consumers are becoming more aware of the environmental and social implications of their day-to-day consumer decisions and are beginning to make purchasing decisions related to their environmental and ethical concerns. Every time you spend money, you’re casting a vote for the kind of world you want. - Anna Lappe
- www.worldofgood.com Partnering with more than 600 businesses and civil society institutions in 61 countries, we have improved wages for more than 25,000 low-income workers. WorldofGood.com by eBay is an online, multi-seller marketplace that offers tens of thousands of unique and stylish products from around the world – all socially and environmentally responsible. Every purchase makes a positive impact. The Global Social Challenge The World Bank estimates that more than 1.4 billion people worldwide live on less than $1.25 per day (that's the same as what you spend on a Sunday newspaper!), many of them living in rural areas of the developing world, and working in what is known as the "informal economy"-labor that goes unregulated unmonitored by government and legal institutions. As globalization opens markets and generates opportunities for developing nations, a key challenge is ensuring that the benefits reach these poor informal laborers, many of whom are women, working to support their children and families. The United States is the world's largest consumer economy; the practices used by U.S. companies in sourcing goods and bringing them to market affect the earnings of millions of people around the world. We believe that a unique opportunity exists at this moment in history to harness this economy, and the growing consumer market for ethically-sourced products, to create large-scale, market-based solutions for poverty alleviation. Through our work, we aim to prove that a business model grounded in an empowered labor force and an ethical supply chain can not only be profitable, but achieve lasting, sustainable social impact. Our Theory of Change Our vision for a new, more empowering global economy harnesses capitalist market competition to create social good; transforming the market into a race to the top rather than a race to the bottom. This theory, what we call "inspired competition," relies on three key components: Educated Consumers: Our marketing and communications activities support the growth of an already thriving group of consumers that are looking to make a positive social impact with their purchases. As these consumers increasingly seek out products that support ethical labor conditions and environmentally responsible production, they create the market demand that begins to shift corporate behavior. Business Innovators: Innovative first-movers create business models and practices that make new, more ethical practices an easier, more practical choice for peer companies. World of Good Inc. seeks to move the market for People Positive trade to the mainstream, creating dynamic and distinct online and offline retail channels that offer attractive new models that inspire industry-wide replication. Clear, Replicable Standards: As demand grows, clear, replicable standards must be created to ensure that new entrants are able to join the marketplace while participating in solving the underlying problem. Through our highly transparent corporate ethos, as well as the fair wage initiatives pioneered by WorldofGood.org, we seek to scale capacity and improve market access across an entire sector.
- http://www.time.com/time/magazine/article/0,9171,1902835,00.html http://www.mnn.com/food/farms-gardens/stories/cowpooling-or-how-to-save-money-by-buying-700-pounds-of-meat-with-your Picture a meat eating, bone sucking, finger-licking carnivore — not exactly the face of an environmentalist, right? Groups ranging in size from two to 20 people have begun sharing the burdens and the benefits of buying meat straight off the pasture. The groups contract with farmers for one whole animal, and split it up by the pound. The more people who are sharing an animal, the less meat each takes home: When 20 people buy one cow, each only ends up with 15 to 20 pounds. As people become more intent on verifying their food’s sources, we predict they will rely more heavily on alternative buying mechanisms like community-supported agriculture and meat-sharing to create critical links between those who want good food and the people who produce it.   But a new crop of meat eaters are greening their eating habits by demanding to know the face of their food in a quest for better quality meat that not only tastes better, but also comes from humanely treated animals. Known as cowpoolers, these people band together to buy beef in bulk directly from their local farmers and ranchers. And since the average size of one cow runs at about 700 pounds, there’s plenty of meat to go around.   According to many estimates, a pound of strip steak purchased through cowpooling costs between $3 and $5 -- compared to the equivalent $16 slab of meat at Whole Foods. So not only is cowpooling is better for the environment (its local), better tasting (say its adherents), but it's also better for your bottom line.
- www.carrotmob.org http://www.virgance.com/
- 25 cities in US 28 abroad
- http://bangkok.carrotmob.org/
- Essentially, CSR is the deliberate inclusion of public interest into corporate decision-making, and the honoring of a triple bottom line: People, Planet, Profit. Transparency – (we all know how technology and especially the internet have affected transparency. Gone are the days when you could live down a wardrobe malfunction or slip of the tongue on a news broadcast. One’s mistakes can now immortalize you in the halls of infamy with the speed of a viral epidemic. While this might be bad for those of us who inadvertently end up on youtube, it is good for all of us because it raises the blood pressure of politicians, CEO’s, and business lawyers, all of whom have to contend with a drastically better informed populace, etc, etc) -$ of getting caught (i.e. Gap, Nike) (i.e. everyone is an eye witness reporter..Iran election) -real communication with base -need to be preemptive b/c access and speed of info flow  
- http://en.wikipedia.org/wiki/Corporate_social_responsibility DELL: http://content.dell.com/us/en/corp/d/press-releases/2009-05-20-TBR-Green-Report.aspx By simplifying and revolutionizing computer packaging that will result in estimated savings of more than $8 million and the elimination of approximately 20 million pounds (10,000 tons) of packaging materials from 2008 through Use of fossil fuels is down 45 percent (and net greenhouse gas production, by weight, is down 60 percent), he said, while sales are up 49 percent. Globally, the company’s carpet-making uses one-third the water it used to. The company’s worldwide contribution to landfills has been cut by 80 percent. Interface experience teaches that sustainability “doesn’t cost, it pays” — in customer loyalty, employee spirit and hard cash. He says Interface sustainability efforts have saved the company more than $336 million since 1995. 2012. In December 2008, we committed to eliminate 20 million pounds of packaging by 2012 by shrinking packaging volume by 10 percent (cube), increasing to 40 percent the amount of recycled content in packaging (content), and increasing to 75 percent the amount of materials in packaging to be curbside recyclable (curb). PATAGONIA: www.patagonia.com Conventionally grown cotton was especially heinous. Heavily dependent on noxious pesticides, insecticides and defoliants, it's an environmentalist's nightmare crop. "To know this and not switch to organic cotton would be unconscionable," Chouinard says. In 1994 he gave his managers 18 months to make the change. Given that organic cotton, rare at the time, cost between 50 percent to 100 percent more, and that a fifth of Patagonia's business came from cotton products, this was no small risk. There was pushback from the ranks; suppliers defected. Chouinard delivered his ultimatum: Do it, or we never use cotton again. The gamble paid off. Patagonia's cotton sales rose 25 percent and, more important, established an organic-cotton industry so that other companies could cross over. Demand grew and prices decreased, leading to even more demand. In 2006, Wal-Mart became the world's largest purchaser of organic cotton. In the early 2000's, the Japanese fabric company Teijin, a partner of Patagonia's, invented a process by which used polyester can be almost endlessly recycled. Patagonia, which makes a line of polyester base layers known as Capilene, encouraged customers to send back their worn-out underwear. (It now also accepts products made from fleece, nylon and organic cotton.) Recycling polyester, Chouinard says, is a home run: "We use 76 percent less energy than if we'd made it out of virgin petroleum." 1% for the Planet is a growing global movement of 1215 companies that donate 1% of their sales to a network of 1971 environmental organizations worldwide WALMART: www.walmart.com The company so many love to hate! The company has given itself three environmental mandates: to use only renewable energy, to produce zero waste, and to sell sustainable products. Progress on these has been stunningly fast: Wal-Mart is now the largest private producer of solar power in the United States, with nearly 40 stores fitted with photovoltaic arrays, and it’s working on a prototype store that will cut energy use by 25 to 30 percent; between 2005 and 2008, it increased its trucking efficiency by 38 percent, with plans to have it doubled by 2015; it’s working toward making all of its appliances Energy Star-rated; yearly, it spends $500 million on energy-efficient technology; and it’s now developing a scorecard to rate the sustainability of its suppliers. Read more: http://www.good.is/post/the-good-100-wal-marts-sustainability-push/#ixzz0fCh15Jxp Under Creative Commons License: Attribution
- For years, the notion of socially responsible investing (SRI) — putting your money into companies that represent and uphold your personal values — was considered a fringe strategy. No longer. Last year, $2.71 trillion — roughly one of out every nine dollars under professional management in the United States — was invested in companies based on their environmental or social records, according to the Social Investment Forum. That’s up from $639 billion of SRI investments in 1995. As interest in — and acceptance of — these so-called “fringe” investments skyrocketed, they have become an investment force to be reckoned with. $2.71 trillion — roughly one of out every nine dollars under professional management in the United States — was invested in companies based on their environmental or social records, according to the Social Investment Forum. That’s up from $639 billion of SRI investments in 1995. As interest in — and acceptance of — these so-call investments skyrocketed, they have become an investment force to be reckoned with. Today, “mainstream” mutual fund companies offer as many as 250 SRI funds, up from just 55 in 1995. Investors interested in sustainability proactively seek out companies engaged in good behavior, rather than passively exclude those engaging in bad. These investors believe that companies with sound environmental, social and governance (ESG) policies are not only better ethically, but financially. The Social Stock Exchange Association aims at promoting the establishment of social stock exchanges within regular existing stock markets. We believe this eases the transition from a focus solely on financial return to a "hybrid" return of social, ecological and financial "returns" for investors. To date, there is only one such exchange worldwide, implemented in 2003 by Celso Grecco at BOVESPA, the world's third largest stock market.
- The FTSE4Good Index Series has been designed to measure the performance of companies that meet globally recognised corporate responsibility standards, and to facilitate investment in those companies. Transparent management and criteria alongside the FTSE brand make FTSE4Good the index of choice for the creation of Responsible Investment products. The FTSE Group publishes the FTSE4Good Index, an evaluation of CSR performance of companies. Vision The Global Reporting Initiative's (GRI) vision is that disclosure on economic, environmental, and social performance become as commonplace and comparable as financial reporting, and as important to organizational success.  Mission GRI's mission is to create conditions for the transparent and reliable exchange of sustainability information through the development and continuous improvement of the GRI Sustainability Reporting Framework. The GoodCorporation Standard was developed in 2000 against a background of increasing demands on businesses and organisation to behave in a transparent, responsible way. While a number of initiatives existed that looked at specific aspects of management or tackled industry sector issues, there was no verified standard that looked at all of the key relationships and impacts in a consistent way.  As a result, GoodCorporation created the Standard in co-operation with the Institute of Business Ethics. The Standard underwent a broad consultation with businesses, NGOs, trade unions, CSR organisations and key opinion formers, as well as the general public via internet feedback and was released in 2001.  Social Accountability International (SAI) is a non-governmental, multi-stakeholder organization whose mission is to advance the human rights of workers by promoting decent work conditions, labor rights, and corporate social responsibility through voluntary standards. SAI established one of the world’s preeminent social standards— SA8000— a recognized benchmark among the voluntary codes and standards initiatives that companies and factories measure their performance. SA8000 is grounded on the principles of core ILO conventions, the UN Convention on the Rights of the Child, and the Universal Declaration of Human Rights. SAI partners with trade unions, non-governmental organizations (NGOs), multi-stakeholder initiatives, organic, fair trade, and environmental organizations, government agencies, and anti-corruption groups to carry out its mission. ISO 14000 is a series of international standards on environmental management. It provides a framework for the development of an environmental management system and the supporting audit programme. The main thrust for its development came as a result of the Rio Summit on the Environment held in 1992. ISO 14001 is the corner stone standard of the ISO 14000 series. It specifies a framework of control for an Environmental Management System against which an organization can be certified by a third party.
- Transparency – (we all know how technology and especially the internet have affected transparency. Gone are the days when you could live down a wardrobe malfunction or slip of the tongue on a news broadcast. One’s mistakes can now immortalize you in the halls of infamy with the speed of a viral epidemic. While this might be bad for those of us who inadvertently end up on youtube, it is good for all of us because it raises the blood pressure of politicians, CEO’s, and business lawyers, all of whom have to contend with a drastically better informed populace, etc, etc) -$ of getting caught (i.e. Gap, Nike) (i.e. everyone is an eye witness reporter..Iran election) -real communication with base -need to be preemptive b/c access and speed of info flow  
- image: http://content.dell.com/us/en/corp/d/corp-comm/cr-culture-transparency.aspx
- http://www.patagonia.com/web/us/footprint/index.jsp
- Mtv: http://www.rockthevote.com/
- Conscious, Concerned and Active is COOL AL GORE: Perhaps his most promising such project is “Repower America”, which aims to have America running on 100% clean power within 10 years. (Image via Coast Day) (Image via CarGurus.com) George Clooney’s primary contribution to green celebrity lore was founding OilChange, a campaign aimed at ending America’s dependence on foreign oil. Clooney also owns and operates an electric hybrid car called the Tango (pictured above.) (Image via Green Patriot) The host of his own green-themed reality TV show “Living With Ed”, Ed Begley, Jr. is another green celebrity who practices what he preaches. In addition to advocating for green policies on a wide scale, Begley composts his garbage and relies exclusively on thermal and solar energy to power his house. Talk is cheap, but a celebrity who so radically lives what he advocates deserves our sincerest praise! (Image via Daily Green) Best known for his hard-hitting on-screen persona in hit films like “American History X”, Ed Norton is spending a lot of his spare time fighting for solar energy. But instead of merely talking about the benefits of solar, Norton has set up a program called BP Solar Neighbors. The idea is to get other celebrities involved, as each time a celeb buys a solar panel for his or her home, BP donates one to a family in need. Image via The Green Miles) Baby-faced Leonardo DiCaprio has been an outspoken advocate for green policies in the last few years. In addition to flying mostly commercially and driving himself around in a Toyota Prius, DiCaprio lent his celebrity status to producing and narrating the eye-opening green documentary “The 11th Hour. Jay-Z and Secretary-General Kofi Annan at the U.N. on Wednesday Photo: Bryan Bedder/ Getty Images Jay-Z Teams With U.N., MTV To Bring Attention To World's Water Crisis MC's learning process documented in 'Diary of Jay-Z: Water for Life,' airing November 24.
- The product spearheading the trend is a bag made from unbleached cotton, which cost £5 at selected Sainsbury's stores and sold out within an hour of going on sale on Wednesday morning. It might not sound A-list, but the bag emblazoned with "I am not a plastic bag" has been designed by the "queen of bagland" Anya Hindmarch. The aim is simple, to encourage people not to use plastic carrier bags. The bag has been produced in partnership with We Are What We Do, a non-profit campaign group that has set out to change the world in small steps. The bag's must-have credentials were firmly secured when it was chosen as the goodie-bag for guests at the 2007 Vanity Fair Oscar night party. Only 20,000 are going on sale - each of the branches stocking it is restricted to just 30 bags and customers can buy only one each. People queued for hours when a few of the bags were sold at Hindmarch's London boutique last month, and they have been changing hands for up to £200 on eBay. The simple bag has become a symbol of ethical intent - and a very fashionable one at that. The film is part of the rapper's partnership with the United Nations and MTV to get young people involved in the world's water crisis. The documentary mixes their stories with statistics that 1.1 billion people have no access to clean drinking water, and more than 4,000 children die every day from diseases related to the problem. People queued for hours when a few of the bags were sold at Hindmarch's London boutique, and they have been changing hands for up to £200 on eBay. The simple bag has become a symbol of ethical intent - and a very fashionable one at that. http://news.bbc.co.uk/2/hi/uk_news/magazine/6587169.stm
- The site focuses on crowd-sourcing creative ideas on how to change Thailand for the better. The users then vote on ideas they like, then the staff pick those ideas with practicality and potentially high impact to further develop and communicate those ideas to the policy makers or organize communities around promising ideas in order to turn them into concrete reality. Ideas.in.th also organizes “Ideas Talks” that brings inspirational ideas to the public through informal events. Ideas.in.th is partnering with PM.go.th, the Prime Minister’s website, to further promote the public to come up with creative ideas and to create mechanism whereby high quality ideas will be turned into Prime Minister-backed public policies.
- There is a rapidly growing global movement created by a variety of technological, cultural and economic factors that is forcing businesses to move rapidly towards a triple bottom line of people, planet & profit.