Google Adwords for Nonprofits (NGO’s) | Google Grants Review

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Google Adwords for Nonprofits
(NGO’s) | Google Grants Review
 September 8, 2014  Rajat Jain  Digital Media Marketing, Online Advertising,
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2. This blog post informs about an opportunity for non profit organizations
(NPO’s) or (NGO’s) working for social welfare to promote social cause, society
welfare, housing & shelter, community services etc… Before getting into
defining Google Adwords for Nonprofits, its benefits & advantages, I assume
readers to be well informed about Google Adwords. If you are not well
educated about Google Adwords get in touch with some Google authorised
agencies which are mentioned at the very bottom of this post.
Benefits & Advantages
Benefits & advantages to take from this program initiated by Google for non
profit organizations:
1. 10,000 USD/m.o Google Adwords credits to promote the mission of
your NGO
2. Get donations, sell charitable products, promote a social event, get
volunteers etc… without spending a single penny on advertisement
3. Promote cause of NGO and spread your mission to masses
I suppose for readers who are already using Google Adwords for
businesses, they can sense a huge opportunity. Continue reading to know
more about program, eligibility criteria, do’s & don’ts while applying and my
personal review.
What is Google Grants for Nonprofits
(NGO’s)
Google Inc., being the biggest player on world wide web offers special
programs for non-profit organizations to help promote noble causes. Here
in this program Google offers 10,000 USD per month of free advertising. This
program is bounded with some eligibility criteria’s which are mentioned in
the following section.
Eligibility Criteria
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3. 1. Geographic location (currently Google Grants is available in following
countries)
2. Active website (Approval in only valid for one website)
3. Legally registered NGO/NPO with Charitable status in registered
country (Scan copy of proof)
4. Google Adwords account with following configuration
Account currency set as USD
Atleast one campaign, one ad group, one keyword & one ad in
eligible/approved state (read more for detailed information)
Make sure keywords & ads are not meant for any commercial
activity
Account without billing information
If you can fulfill the following criteria’s, you are ready to apply for Google
Grants.
How to Apply
Click on following link to apply for Google Grants
http://www.google.com/grants/apply.html
Do’s & Don’ts
Do’s Don’ts
Promote the noble cause of
your NGO
Forge the proofs
Sell charitable products Fake application
Encourage donations Encourage commercial/business activity
Fair use/practice Personal benefit
Maintain Eligibility
Sit & watch try making atleast one change in
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4. Maintain Eligibility
a month
Approval Process
Google is actively promoting this program, so you can expect a quick reply
from Google.
Application confirmation email
After the application you will receive an email confirming that the
application is submitted and is under review.
If (everything is perfect)
{
Congratulation E-Mail
If everything is in order as described in policies, you will receive a
congratulation email within a very short span of time.
}
elseif (provided proofs are valid & problem with Adwords account)
{
Modification E-Mail
If there is any problem with your Google Adwords account then you will
receive an email explaining the procedure to correct the problem. If you
receive this email then you should not be disappointed rather be happy
that your NGO got approved and you just have to make few
modification & reapply. Get in touch with Google representatives for
further clarifications, the contact information will be provided by
Google in follow up email.
Sometimes it takes several attempts to modify the Adwords account. So,
keep calm and follow the mentioned procedure.
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5. }
else
{
Rejection Confirmation
If the proofs are not provided correctly or the information is not
accurate then you can expect a rejection but never to lose heart, get the
information correct and proofs intact and reapply when you are ready.
}
After the approval
Once you are approved it doesn’t mean you can try any unrestricted activity
as your account is under regular watch by Google Adwords Team. To avoid
termination/suspension follow the rules and regulations, follow the link and
read “Maintain Eligibility”.
Personal Review
I have personally got a Google Grants approved NGO and it is a great
services to people who are looking to serve humanity. But 10,000 USD per
month is little exaggerated as there is relatively a less number of
impression on keywords representing social cause. And cost per click is
quiet high when compared to business keywords, so if you are receiving 200
clicks for $100 spend for business keywords you will receive 50 clicks for
$100 spend in the case of non-profits.
Anyway, you are still in benefits in promoting a noble cause if you are using
it effectively.
Agencies working to manage your
Adwords Account
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6.  Role of Creativity in Advertising & Digital Marketing
ShootOrder | Digital Marketing Agency feels immensely opportunist when it
comes to serve humanity, so visit https://www.shootorder.com/contact-us/ to
get enrolled
Also, you can find a list of agencies provided by Google when you are
successfully approved in Google Grants Program.
Google Adwords Google Grants manage adwords NGO Nonprofits
RAJAT JAIN
Entrepreneur, PHP Developer & SEO Expert. I like my own space!
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