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The Ultimate Guide To
THE ULTIMATE GUIDE TO
FOR NONPROFITS
How To Get $10,000
A Month, For Free!
Presented By Nettra Digit...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 2
Table Of Contents
About The Google Ad Grants Program 3
Is You...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 3
About The Google Ad Grant Program
Google Ad Grants is the non...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 4
Definition for charity status in the US
“US Organizations must...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 5
Google Ad Grants Program Details
Google Ad Grantees receive f...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 6
How To Apply
1. Go to http://www.google.com/nonprofits/
2. Sig...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 7
What Happens Next?
- Your application will be either approved...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 8
How To Set Up Your First Ad
Create A New Ad Group
Click the “...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 9
The Importance Of Landing Pages
Landing pages are the pages t...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 10
Determining Your ROI
Once you get your ads running, you’ll w...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 11
Frequently Asked Questions
How long will it take to approve ...
Presented By
The Ultimate Guide To
www.NettraMarketing.com 12
What’s the difference between your free service and paid ser...
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The ultimate guide to Google Ad Grants for nonprofits

The ultimate guide to Google Ad Grants for nonprofits

The ultimate guide to Google Ad Grants for nonprofits

  1. 1. The Ultimate Guide To THE ULTIMATE GUIDE TO FOR NONPROFITS How To Get $10,000 A Month, For Free! Presented By Nettra Digital Marketing GOOGLE ADGRANTS
  2. 2. Presented By The Ultimate Guide To www.NettraMarketing.com 2 Table Of Contents About The Google Ad Grants Program 3 Is Your Nonprofit Eligible? 3 How To Maintain Eligibility 4 Program Detail 5 How To Apply 6 The Application Process 7 How To Set Up Your First Google Ad 8 The Importance Of Landing Pages 9 Knowing Your Quality Score 9 Determining Your ROI 10 Frequently Asked Question 11
  3. 3. Presented By The Ultimate Guide To www.NettraMarketing.com 3 About The Google Ad Grant Program Google Ad Grants is the nonprofit edition of AdWords, Google’s online advertising tool. Google Ad Grants empowers nonprofit organizations, through $10,000 per month in in-kind AdWords™ advertising, to promote their missions and initiatives on Google.com Is your nonprofit eligible for Google Ad Grants? To be eligible for the Google Ad Grants program, organizations must: - Hold current and valid charity status, as determined by your country; please see your country’s charity status definition below. - Acknowledge and agree to the application’s required certifications regarding nondiscrimination and donation receipt and use. - Have a functioning website with substantial content Please note that the following organizations are not eligible for Google Ad Grants: Governmental entities and organizations Hospitals and medical groups Schools, childcare centres, academic institutions and universities (philanthropic arms of educational organisations are eligible). To learn more about Google’s programs for educational institutions, visit Google in Education 68% Web Searches Are On Google
  4. 4. Presented By The Ultimate Guide To www.NettraMarketing.com 4 Definition for charity status in the US “US Organizations must have current 501(c)(3) status, as assigned by the Internal Revenue Service, to be considered for the Google for Nonprofits program.” Note that it can take some time from when your organization receives your IRS notification of this status until your EIN appears and is updated in the online database. To be considered for the Google for Nonprofits program, your tax status must first be updated in the online database; copies of IRS letters are not sufficient for this requirement. Your ads must ONLY link to the ONE nonprofit website URL that was approved in the application. You are required to actively manage the AdWords account by logging in monthly. Should you not log in to your account for 30 days, your account will be subject to pausing without notification. Your ads must reflect the mission of the approved nonprofit organization and your keywords must be relevant to the nonprofit’s programs and services. Strictly commercial advertising is not allowed through this program. If you intend to promote products or services, 100% of the sales and/or proceeds must support your program. Your Google ads cannot link to pages that are primarily links to other websites. Ads offering financial products (such as mortgages or credit cards) or those requesting car, boat or property donations and related keywords are not allowed. Your website cannot display Google AdSense ads or affiliate advertising links while participating in Google Ad Grants. Ad Grantees found in violation of any of these guidelines are subject to removal from the program. Google reserves the right to grant or deny an organization’s application or participation at any time, for any reason, and to supplement or amend these eligibility guidelines at any time. Selections are made at Google’s sole discretion, and are not subject to external review. To Maintain Eligibility In The Google Ad Grants Program
  5. 5. Presented By The Ultimate Guide To www.NettraMarketing.com 5 Google Ad Grants Program Details Google Ad Grantees receive free AdWords advertising on Google.com. Ad Grantees build and manage their own AdWords accounts similar to paying advertisers, but participate with the following restrictions: - A daily budget set to $329 USD, which is equivalent to about $10,000 per month - A maximum cost-per-click (CPC) limit of $2.00 USD - Only run keyword-targeted campaigns - Only appear on Google.com - Only run text ads Acceptable Shop and Fight Cancer Our Pink Ribbon Collection has Unique Gifts for a Great Cause. www.yourcharity.org Keywords: Shop for cancer Shop for breast cancer Cancer store Cancer merchandise Not Acceptable Buy Gifts Online Apparel, Books, Music & More Save Time and Money Now! www.yourcharity.org Keywords: Buy clothing Online clothing store Online shoe store Shop mp3s 13.1 Billion Searches Per Month On Google
  6. 6. Presented By The Ultimate Guide To www.NettraMarketing.com 6 How To Apply 1. Go to http://www.google.com/nonprofits/ 2. Sign in with your Google Account OR Click the “Join the program” button You must have a Gmail or Google Account to apply. If you do not have a Google Account, get one for free here https://www.accounts.google.com/ 3. Follow the steps through the application. N�d Help Applying? We’ll do it for you, for free! PLUS We’ll Also Include These Services FREE Of Charge Free Application Submission & Account Creation Free $10,000 In Google Adwords Credit Per Month Free Subscription To “Adwords Done Right” Go to www.nettramarketing.com/grants
  7. 7. Presented By The Ultimate Guide To www.NettraMarketing.com 7 What Happens Next? - Your application will be either approved or denied within 30 days. - You will be notified of your application status via the email address on your Google Account. - A credit of $329 will be applied to your Adwords account every day. Any remaining credit at the end of the day will not roll over to the next day. 5 Billion Dollars Spent On Google Adwords Every Month Can you s� why �ey n�d a �ite off? Lucky f� you!
  8. 8. Presented By The Ultimate Guide To www.NettraMarketing.com 8 How To Set Up Your First Ad Create A New Ad Group Click the “Ad Groups” tab and then the [+ Ad Group] button. Ad Groups contain separate keywords and ads from other Ad Groups. This let’s you target specific audiences and keep things organized. Choose Your Keywords Click the “Keywords” tab and then the [+ Keywords] button. Choose keywords that you think people will use to find your type of service or products. You can also add keyword phrases made up of multiple words, for example “pink cancer ribbons”. Each keyword phrase is counted as one keyword. Write Your Ad Click the “Ads” tab and then the [+ Ad] button. Select the “Text Ad” option. You can only have 25 characters in your headline, so write your message to the point. The next two description lines give you 35 characters each, for a total of 70 characters. Then enter the display URL and the actual URL the ad will link to.
  9. 9. Presented By The Ultimate Guide To www.NettraMarketing.com 9 The Importance Of Landing Pages Landing pages are the pages that you send people to after they click your ad. Let’s say you have the following ad: You will want the visitor to go to the page about your ribbons, not the home page of your website. You will also want to make sure the page has a form to sign up, since your ad is stating that you can get a free ribbon if you do so. Make sure that the keywords in your ad match keywords on your landing pages, and that people will arrive at the page that reflects what they clicked on in the ad. This is what we call ‘website optimization’. Knowing Your Quality Score Google actually gives your landing pages a score. If your ad and your landing page sync well together, it gives it a high Quality Score. Google uses Quality Scores to determine how often it shows your ads, as well as it’s positioning on the results page. The more frequent your ad shows, and the higher up on the page it is, the more clicks you are likely to get. Shop and Fight Cancer See Our Pink Ribbons Sign Up For A Free Ribbon www.yourcharity.org
  10. 10. Presented By The Ultimate Guide To www.NettraMarketing.com 10 Determining Your ROI Once you get your ads running, you’ll want to find out how they’re benefitting your organization. You can do this with a product called Google Analytics. It let’s you see how your visitors on your website act. Visit http://www.google.com/analytics Here are some things you can find out using Google Analytics with your Google Adwords - How many visitors came to your website from Google Adwords. - Which of those visitors filled out a form, or purchased a product. - Where the visitors are located; city, state, country. - What pages they visited the most. - If they played videos or downloaded any files. - The pages that visitors left your website from. Knowing this information will help you determine how effective your Google Adwords campaign is. You may need to make improvements to certain areas of your website, or change your advertising message all together. It will also give you a better idea of who your potential customers and donors are - and could change the way you promote your organization to them offline.
  11. 11. Presented By The Ultimate Guide To www.NettraMarketing.com 11 Frequently Asked Questions How long will it take to approve my application? Google states it can take up to 30 days for an application to be processed. The Google staff who evaluates applications are on a volunteer basis. However, Nettra’s experience has had an average of 3-7 days process time. How long does it take to create Google ads? Depending on your level of skill, and the competition of the market, it can take anywhere from a few minutes, to a few hours. For more resources on setting up Google ads, visit http://tinyurl.com/adword-setup Is there a guaranteed amount of traffic we can expect every month? Google does not provide any guarantees to their grant program, except that you will receive $329 of Adwords credit in your account every day it is active. The amount of traffic you get is determined by how competitive your industry is. You can expect anywhere from 500-5,000 visitors per month. How do I know if Google Adwords is helping our organization? We recommend using Google Analytics to provide data and reports on the effectiveness of your Google Adwords campaign. How do we view our website statistics (Google Analytics)? You must have a Google Analytics account, and scripts installed on your website to recognize Google Adwords traffic on your website statistics. We can help install and set up Google Analytics for you. Just email us at google@nettra.co Can we use Google Adwords without a website of our own? In short, no. Not with the Google Ad Grants program at least. If you’d like to create a separate Adwords paid-for account, you can direct traffic to pages other than your website; like Facebook or Google Places.
  12. 12. Presented By The Ultimate Guide To www.NettraMarketing.com 12 What’s the difference between your free service and paid service? Our free service includes the application submittal and setup. Our paid service includes full management and refinement of your campaign on a daily basis. We also will optimize your web pages and install Google Analytics. Organizations that use our paid service typically have a 300-400% increase in results compared to those that manage their account themselves. We know the platform and best strategies to get the most out of your grant money. How much does your paid service cost? We don’t have a set price. Pricing is based on your industry and how competitive it is. The more competitive the keyowords are that you want to tackle, the more work it takes on our end to make sure you get noticed when people search for them. Typically, our fees range from 3-7% of your grant budget. With your Professional Service, are their any long term contracts? We have a 3 month minimum service obligation. The reason behind this is it can take up to 3 months for us to study your Adwords data and refine your campaign for optimal results. You can cancel at any time after. With your Professional Service, what happens if I cancel? If you cancel, you still get the Google Ad Grants credit applied to your account each day. You will however lose any of ads and keywords we created for your campaign. You will be required to manage it on your own. You can reactivate your professional service at any time. For more information about our Free and Paid services, and to sign up, visit http://nettramarketing.com/grants
  • elijahv

    Sep. 3, 2016
  • AlanHPerry

    Jul. 29, 2015

The ultimate guide to Google Ad Grants for nonprofits

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