16. “Representing a company or organization on the Internet is one of a Web site's most important jobs. Effectively explaining the company's purpose and what it stands for provides essential support for all other website goals.” - Jakob Nielsen
34. The Big Story Exercise Scenario: A startup has developed a popular Facebook application that lets people talk in real-time about their favorite TV shows while they are being broadcast. The app is particularly popular with people who watch reality shows. Task: Create a “pitch” for the media and bloggers that tells a big story.