This document discusses creativity and innovation. It defines creativity as generating something new and original that has value. Innovation is defined as the practical application of creativity that results in a good or service that people will pay for. Sir Ken Robinson is quoted as saying creativity is now as important as literacy in education. While creativity may be cheap, turning ideas into commercial innovations that people value takes work. The document provides some perspectives on getting ideas and challenges of success, including pressure to continually create.

1. Creativity & Innovation
Budi Rahardjo
SBM ITB, 6 November 2012

2. Definition

3. Creativity
is the process of
generating something
new

4. Sir
Ken
Robinson
on
Crea%vity
The
process
of
having
original
ideas
that
have
value
“Crea%vity
now
is
as
important
in
educa%on
as
literacy,
and
we
should
treat
it
with
the
same
status.”
h9p://www.ted.com/talks/
ken_robinson_says_schools_kill_creaBvity.html

5. Innovation - in·no·va·tion/ˌinəˈvāSHən/
• Practical application of creativity into
something that has an impact
• Innovation is the process that transforms
ideas into commercial value
• The process by which an idea or invention
is translated into a good or service for
which people will pay, or something that
results from this process.

6. Creativity is cheap

7. Creativity is
problematic

8. How to get
brilliant ideas
[no idea, can be taught, blog as a media]

9. How To Get
ideas

10. Everything that can
be invented,
has been invented
Charles H. Duell, Commissioner, U.S. patent office, 1899

11. ideas have their
own lives
[all you have to do is to catch them]

12. Good artists copy,
great artists steal
[picasso]

13. Success brings
more problems
pressure to produce better creations –
stress, suicide, etc.
see also Elizabeth Gilbert’s TED presentation,
“Your Elusive Creative Genius”
http://www.ted.com/talks/elizabeth_gilbert_on_genius.html

14. Still want
to be creative?