A global list of corporate ventures that are reimagining business innovation.

1. 50
Corporate
Ventures
Launched in-house from scratch.

2. Corporations
around the
world are
disrupting from
the inside out.
Over the past years, the acceleration towards digital
has rapidly evolved customer behaviour, driving exciting
technologies, and unlocking new flexible payment
models to improve the user experience.
All these factors combined created the perfect
opportunity for entrepreneurs and intrapreneurs to
explore new markets in search of growth. However,
traditional corporate processes tend to hinder the
speed and flexibility needed to capitalise on it.
Leading enterprises from all over the world are turning
to corporate venturing as a tool to catalyse growth.
They’re leveraging their corporate assets and applying
successful startup methodologies to create lean & agile
businesses.
We’ve highlighted 50 inspiring Corporate Ventures from
different industries to illustrate the widespread adoption
of this approach and its possible applications in your
company.
Leyash Pillay
Head of Content
LINKEDIN
EMAIL
Vincent Wauters
Venture Partnership Lead
LINKEDIN
EMAIL

3. Trend analysis
50 Corporate Ventures
5 years
Average age of
corporate ventures.
USA
Country with most
represented with 25
corporate ventures.
90%
digital-led business
models.
39
corporates developed
ventures that live close to
the parent’s core offering.
100%
ventures built from
scratch by corporate.

4. Key insights
50 Corporate Ventures
A growing number of
corporates are experimenting
with D2C, resulting in a loss
of market share for the
“middleman”.
Corporations are using the
“everyone-is-a-creator”
trend to connect with new
customers.
The creation of exclusive
communities is a new tool
for corporations to deepen
new customer relationships.
Digital assistance
throughout the customer
journey offers corporates
new feedback loops.
Existing corporate offerings are
being simplified using new
channels with a focus on
personalisation.
Technology and knowledge
previously reserved for
experts is being democratised
on a corporate scale.
New technologies are being
used to explore the future of
various industries, even those
far outside the corporation’s
core.

5. Corporate ventures per country

6. The 50 Corporate Ventures

8. Website
50
Corporate
Startups
By
CAKE by Sysco is a restaurant technology platform that
seamlessly integrates front and back end restaurant
operations. It combines hardware and software to make
restaurants more profitable, easy to manage and ready for the
new normal.
Key Takeaway
Sysco traditionally supply fresh ingredients to restaurants, so
this shift to servicing the front of house offers them an
opportunity to expand their relationship in a meaningful way
with existing customers.
#01
Headquarters
California, U.S.A.
Industry
Restaurant
Founded
2011
Proximity to core
Far
Flagship product
POS & guest manager
Read blog
Employees
201-500

9. Website
50
Corporate
Startups
LinkedIn
By
Share Now (previously Car2go), is a car rental service with no
rental offices or return stations. The whole process can be
done through an easy-to-use app. Users are charged by the
minute, with hourly and daily rates available.
Key Takeaway
Daimler exploited the trend of the sharing economy and the
shift towards less ownership, whilst still remaining a provider of
mobility solutions.
#02
Headquarters
Berlin, Germany
Industry
Mobility
Founded
2008
Flagship product
Car sharing service
Employees
501-1000
Read blog
Proximity to core
Close

10. Website
50
Corporate
Startups
LinkedIn
By
Vipps is a mobile payments app that can be used to transfer
money or pay for products and services. It enables businesses
to collect their fees in a secure and efficient way. Today, it’s one
of the most downloaded apps in Norway.
Key Takeaway
DNB responded to the the growing threat of fintech startups
offering user-centric services. Vipps takes the threat head-on
with a secret weapon: their existing customer base, which
provided the perfect platform to scale.
#03
Headquarters
Oslo, Norway
Industry
Banking
Founded
2018
Flagship product
Mobile payment solution
Employees
201-500
Read blog
Proximity to core
Close

11. Website
50
Corporate
Startups
LinkedIn
By
New10 is a fintech startup that enables SMEs and
entrepreneurs to get loans online. Loans range from EUR 5,000
to EUR 1 million and users can find out if they qualify within 15
minutes.
Key Takeaway
New10 is a great example of how analysing the entire
customer journey across customer sets can reveal needs
which can be serviced with existing industry knowledge and
expertise.
#04
Headquarters
Amsterdam, NL
Industry
Banking
Founded
2017
Flagship product
SME digital lending services
Employees
11-50
Read blog
Proximity to core
Close

12. 50
Corporate
Startups
By
The Shop app enables customers to discover local stores, get
customised recommendations, track purchases in real-time,
and make payments at lightning speed. It provides a more
user-friendly and intuitive online shopping experience for
Shopify customers.
Key Takeaway
#05
Headquarters
Ontario, Canada
Industry
E-commerce
Founded
2020
Flagship product
Local shopping app
Website
Ecosystem thinking is providing large companies new
perspectives on their environment. Shopify found a way, with
Shop, to provide value to more than one player in the
ecosystem at the same time: retailers and consumers.
Employees
50
Read blog
Proximity to core
Close

13. 50
Corporate
Startups
LinkedIn
By
With Vessi, home-brewers can go from pitching yeast to
pouring their beer in as little as 7 days. The sealed,
pressurised, and temperature-controlled tank produces great-
tasting beer time and time again.
Key Takeaway
#06
Headquarters
Chicago, U.S.A.
Industry
Food & Beverages
Founded
2016
Flagship product
Beer fermentation system
Website
Beer is not part of Whirlpool’s core offering, yet Vessi was a
way to tap into a new market within the home sphere- which is
their core market.
Employees
2-10
Read blog
Proximity to core
Far

14. Website
50
Corporate
Startups
By
Created under the slogan “Loyal to the way you move”, RYDES
is a travel engagement platform that enables users to gain
rewards while they move around the city. Users are rewarded
every time they travel by bus, intercity rail, e-scooter, taxi and
even when they ride a bike.
Key Takeaway
#07
Headquarters
Berlin, Germany
Industry
Mobility
Founded
2019
Flagship product
Multimodal mobility app
Lufthansa sought to extend their customer journey beyond the
airport and into the cities they connect. There was also no
need to invest in the physical vehicles as there were existing
companies providing those services - they simply connected
them.
Employees
2-10
Read blog
Proximity to core
Far

15. Website
50
Corporate
Startups
LinkedIn
By
Tankey is a customer loyalty program that groups multiple fuel
partners under one umbrella. Users are rewarded with
discounts every time they fuel-up at a partner station. No old-
fashioned punch cards or points required!
Key Takeaway
#08
Headquarters
Rotterdam, NL
Industry
Energy
Founded
2018
Flagship product
Loyalty program
Essent used the trend of digital loyalty programs as way to
enter a new consumer market. They’ve also pulled on their
existing relationships to form partnerships that give power to
their program and expand its reach.
Employees
2-10
Read blog
Proximity to core
Close

16. Website
50
Corporate
Startups
By
Disney+ is a subscription video streaming service backed by
the Walt Disney Company. The platform features original
content as well as films and TV series produced by Walt Disney
Studios and Walt Disney Television.
Key Takeaway
#09
Headquarters
New York, U.S.A.
Industry
Entertainment
Founded
2019
Flagship product
SVOD platform
Going D2C is a game-changer for Disney Media. They
repurposed their own, and old, products through a channel
that had proven its value through a competitor. All they needed
to do was place everything customers liked of theirs in one
place accessible at any time.
Employees
1001-5000
Read blog
Proximity to core
Close

17. Website
50
Corporate
Startups
LinkedIn
By
FRANK is a banking platform and service developed
specifically for the youth market. Each “traditional” product like
a savings account is structured and designed with the needs of
young people, including digital tools to assist savings and
budgeting goals.
Key Takeaway
#10
Headquarters
Singapore
Industry
Banking
Founded
2011
Flagship product
Youth banking service
OCBC sought to reinvent how banking was perceived by a
growing and empowered youth market. It offered them the
opportunity to redesign and modernise financial products and
services without quaking their existing audience’s needs and
loyalty.
Employees
300
Proximity to core
Close
More Info

18. Website
50
Corporate
Startups
LinkedIn
By
Evidation Health is a learning engine that gathers data through
smartphones, wearables, and medical devices. The data
gathered, makes it possible to understand real-life indicators of
health quality and disease progression outride the clinic walls.
Key Takeaway
#11
Headquarters
California, U.S.A.
Industry
Healthcare
Founded
2012
Flagship product
Biodata tracking
GE used their existing knowledge and network as a leader in
healthtech (B2B) to create a cutting-edge service. Evidation
offers an opportunity to experiment and break legacy
structures around personal health data.
Employees
51-200
Read blog
Proximity to core
Far

19. Website
LinkedIn
50
Corporate
Startups
By
Skipr is a multimodal mobility service that enables
professionals to plan, book, and pay for their transport.
Companies can subscribe to get travel discounts for their
employees and the app delivers each user’s travel expenses in
one handy invoice.
Key Takeaway
#12
Headquarters
Brussels, Belgium
Industry
Mobility
Founded
2018
Flagship product
Multimodal mobility app
Multimodality is a growing behaviour of city-dwelling
consumers. D’leteren’s choice to create Skipr broadens their
foothold in mobility with a fluid end-to-end user experience.
Employees
11-50
Proximity to core
Far

20. Website
50
Corporate
Startups
By
Peacock is an SVOD service with 3 subscription plans: free,
premium, and premium ad-free. The offering features a variety
of TV shows, movies, and original series, along with news
updates and on-demand content.
Key Takeaway
#13
Headquarters
New York, U.S.A.
Industry
Entertainment
Founded
2019
Flagship product
SVOD platform
Peacock enables Comcast to repurpose older assets through
new revenue channels. Going D2C was a great way to reach
new audiences and gain valuable customer data about viewer
preferences to build upon their digital transformation.
Employees
201-500
Read blog
Proximity to core
Close

21. Website
LinkedIn
50
Corporate
Startups
By
Avail is a social shopping app that brings together individuals
with a visionary sense of style. Users can curate items from a
selection of fashion forward, independent brands featured on
the platform. The app is currently available for android and iOS.
Key Takeaway
#14
Headquarters
Antwerp, Belgium
Industry
Retail
Founded
2018
Flagship product
Social fashion app
The rise of exclusive communities of creative curators offered
Torfs an innovative way to monetise this trend. They, in turn,
have created a system that can create new micro-stores in the
platform.
Employees
2-10
Proximity to core
Close

22. Website
50
Corporate
Startups
By
PagoFX is a low-cost international money transfer service
created by Santander in an easy-to-use app. It allows clients to
make instant transfers based on real-time rates. PagoFX plans
to expand the service to SMEs.
Key Takeaway
#15
Headquarters
London, UK
Industry
Banking
Founded
2020
Flagship product
Forex transfer service
PagoFX allows the Santander bank to offer its consumers the
best of two worlds: bank-level security and trust combined
with the price competitiveness, convenience and user
experience of a modern fintech solution.
Employees
75
LinkedIn
Proximity to core
Close

23. Website
50
Corporate
Startups
By
Welt (as in “wellness belt”), is made of Italian leather and uses
embedded sensors to do things like count your steps, track
changes in your waistline and reduce your fall risk - all through
an easy-to-use app.
Key Takeaway
#16
Headquarters
Seoul, South Korea
Industry
Apparel
Founded
2016
Flagship product
Smart belt
Welt partnered up with multiple governmental institutions to
boost the adoption and implementation of digital therapeutics
in Korea. They believe that success comes from strategising
like pharma companies, executing like tech companies, and
building a culture like gaming companies.
Employees
11-50
Read blog
Proximity to core
Far

24. More Info
Website
50
Corporate
Startups
By
PantryShop enables users to order snack kits with PepsiCo
products like SunChips, Quaker Oats, Gatorade and Tropicana.
Free shipping is standard, and purchases are mobile optimised
to provide a seamless and convenient customer experience.
Key Takeaway
#17
Headquarters
New York, U.S.A
Industry
Food & Beverages
Founded
2020
Flagship product
Snack delivery service
Pepsico noticed their customers couldn’t access their products
when the pandemic started and created a way to go directly to
them. The D2C model offered them a quick way to meet their
customers due to its low-resource structure.
Employees
50-200
Proximity to core
Close

25. More Info
Website
50
Corporate
Startups
By
Much like Pinterest, Google Keen enables users to curate and
share the content they love. You can add links, invite friends,
and follow other people’s interesting “Keens”. The app uses
machine learning to help users find new content based on their
saved items.
Key Takeaway
#18
Headquarters
New York, U.S.A.
Industry
Internet
Founded
2020
Flagship product
Idea sharing service
Creative curator communities like the ones on Keen, provide
valuable data on the needs and preferences of different target
audiences, which Google can use across their product set.
Employees
10-50
Proximity to core
Close

26. LinkedIn
Website
50
Corporate
Startups
By
The Drive app helps Canadian users stay up-to-date on their
car maintenance, book service appointments and receive
exclusive offers. It also provides document storage, for
insurance papers, receipts and even a copy of your license.
Key Takeaway
#19
Headquarters
Toronto, Ontario
Industry
Automotive
Founded
2017
Flagship product
Car maintenance
The data created by the Drive app indirectly has an impact on
RBC's insurance payout costs in the long run. This now forms
another input for their assessment and predictive risk models.
Employees
11-50
Proximity to core
Far

27. More Info
Website
50
Corporate
Startups
By
AquaEasy is an AI-based solution that helps shrimp farmers
reduce the costs and risks of farming. It uses sensors, software
and analytics to maintain water quality, increase yields and
boost profits in a sustainable manner.
Key Takeaway
#20
Headquarters
Singapore
Industry
Hydro technology
Founded
2018
Flagship product
Smart aquaculture system
Bosch owns a plethora of patented technologies, that can be
used for applications that live outside their core. Leveraging
their existing networks and technical expertise they were able
to service a niche need, which now provides a platform to
expand into any other market.
Employees
11-50
Proximity to core
Far

28. More Info
Website
50
Corporate
Startups
By
City Builder is a free platform designed to help entrepreneurs
and community representatives invest in projects that make
communities more inclusive and equitable, using repurposed
data.
Key Takeaway
#21
Headquarters
New York, U.S.A.
Industry
Real Estate
Founded
2019
Flagship product
Real estate investment
platform
Citi’s existing connections with entrepreneurs, commercial
leaders, and real estate developers drives this startup’s
effectiveness to create investment opportunities. Citi is also
able to inspire their users to foster sustainable, inclusive
communities where everyone can thrive.
Employees
350
Proximity to core
Close

29. More Info
Website
50
Corporate
Startups
By
color&co is a D2C hair colour brand that connects
professionals with customers via live video chat. Each 5-10
minute session is used to create a customised, at-home hair
colour, which is then delivered directly to the customer’s door.
Key Takeaway
#22
Headquarters
New York, U.S.A.
Industry
Beauty
Founded
2019
Flagship product
Customised hair colouring
Besides creating a D2C channel for L'Oreal, color&co also
brings expert treatments to the consumer. Under the slogan
"We believe that everyone deserves professional hair colour
expertise & individual attention, even if they can't get to the
salon”, they’re democratising the secrets of hair colouring.
Employees
11-50
Proximity to core
Close

30. More Info
Website
50
Corporate
Startups
By
Perso is a unique AI-powered device for personalised at-home
skincare. The device comes with an app that helps create
tailored skincare, foundation and lipstick formulas to meet a
wide range of needs.
Key Takeaway
#23
Headquarters
New York, U.S.A.
Industry
Beauty
Founded
2020
Flagship product
Personalised skincare device
L'Oréal is leveraging advanced technology to create smart
beauty products and services that answer the needs of their
consumers. The product offers a high level of personalisation
and precision, making it appealing to a wide range of
customers.
Employees
11-50
Proximity to core
Close

31. More Info
Website
50
Corporate
Startups
By
Backr is a task-based app designed to help first-time business
owners navigate the process of starting a business. The
service provides small businesses with customised “to-do”
lists covering everything from registrations, to invoice creation
and more.
Key Takeaway
#24
Headquarters
Sydney, Australia
Industry
Business
Founded
2020
Flagship product
Management Services
Backr breaks down the challenges related to starting a new
business. This creates an atmosphere of trust and partnership
between the user and the Commonwealth bank.
Employees
2-10
Proximity to core
Close

32. More Info
Website
50
Corporate
Startups
By
Home-in makes buying a home simpler, with a support team to
guide you through the entire process. The service provides a
personalised digital experience, that takes users from contract
review to settlement in a few easy steps.
Key Takeaway
#24
Headquarters
Sydney, Australia
Industry
Real estate
Founded
2020
Flagship product
Home-buying assistant
Employees
11-50
Home-in becomes a personal buying companion for those who
are trying to buy a house. Built around a digital platform and
Commonwealth bank’s financial expertise, Home-in brings
their users closer to their dream home.
Proximity to core
Close

33. Website
By
The Park Playground is a free-roam virtual reality venue
targeted to the everyday consumer, from families to pro-
gamers. This entertainment playground promotes bonding
group activities in a world that reacts to the players’ every
move.
Key Takeaway
Headquarters
Antwerp, Belgium
Industry
Entertainment
Founded
2018
Flagship product
Free-roam VR Park
With The Park, Telenet aims to occupy a solid market position
in one of the upcoming entertainment verticals, VR. The Park
has expanded to several locations in Belgium and the
Netherlands and is helping Telenet accelerate growth in a new
market.
50
Corporate
Startups
#25
Employees
11-50
Read case
Proximity to core
Far

34. Find out how we created
the future of
entertainment with The
Park Playground.
SEE FULL CASE STUDY
A venture by:

35. Website
By
Hatch's digital showroom SaaS solution enables companies to
boost wholesale experiences, improve their time to market,
gather valuable insights and operate more sustainably.
Key Takeaway
Headquarters
Amsterdam, NL
Industry
Fashion
Founded
2017
Flagship product
Digital showroom
Hatch’s technology started from creating a digital showroom to
solve the pains & constrains of their sales squad. Under the
protection of the parent company, Hatch was able to grow and
leverage the company’s internal sales divisions to perfect and
scale the product before spinning off and offering services
externally.
50
Corporate
Startups
#26
Employees
11-50
Read blog
Proximity to core
Close

36. More Info
Website
50
Corporate
Startups
By
MESH is a platform that enables you to explore the world of
IoT by adding sensors or peripheral blocks to everyday
objects. Launched as an in-house startup at Sony, Mesh
successfully landed a part of its funding through Indiegogo.
Key Takeaway
#27
Headquarters
Tokyo, Japan
Industry
Consumer electronics
Founded
2015
Flagship product
App-enabled IOT modules
Sony made a big transformation in recent years. They formed a
new business unit focused on fast-tracking new projects that
aren’t focused on their existing businesses. This allows Sony’s
employees to seek external crowd funding. MESH was one of
the first to get necessary validation results to pursue the
project.
Employees
11-50
Read blog
Proximity to core
Close

37. Website
By
Niantic is an AR technology company that creates engaging
digital journeys in the real world. Their portfolio includes games
like Ingress, Pokémon GO, and Harry Potter: Wizards Unite.
Niantic was created to play around and explore Google maps'
capabilities and opportunities.
Key Takeaway
Headquarters
California, U.S.A.
Industry
Gaming
Founded
2011
Flagship product
Pokémon GO
Niantic was originally set up as an "autonomous business
unit". Once they were deemed ready, Google let them
accelerate their growth by becoming an independent company,
which helped them align closely with investors and partners in
the entertainment space.
50
Corporate
Startups
#28
Employees
501-1000
Read blog
Proximity to core
Close

38. Website
By
Target is a leading department store retailer in the United
States and is part of the S&P 500 Index. As an independent
retailer, Target was able to grow beyond its parent company
and become the successful business it is today.
Key Takeaway
Headquarters
Minnesota, U.S.A.
Industry
Retail
Founded
1962
Flagship product
Department Store
Target was originally created as a channel to target lower
income audiences through discount stores. Eventually
everyone started shopping there and they outgrew their parent
company.
50
Corporate
Startups
#29
Employees
10,000+
Read blog
Proximity to core
Close

39. Website
By
HumOn is a mobile AI app that listens to the user’s vocal
sounds and creates a song from the input. The idea came from
Cooljamm, an internal startup from Samsung’s in-house
incubator C-Lab. Cooljamm officially spun off in 2016, after its
seed-funding stage.
Key Takeaway
Headquarters
California, U.S.A.
Industry
Music
Founded
2016
Flagship product
HumOn App
HumOn uses machine learning technology to launch Samsung
into the ‘Everyone-is-a-creator’ trend. Using HumOn, Samsung
hopes to build a tight brand community of creators using
Samsung devices to post their jingles on social media.
50
Corporate
Startups
#30
Employees
2-10
Read blog
Proximity to core
Close

40. Website
By
Beerwulf is an online platform designed by and dedicated to
beer enthusiasts. Their mission is to make a wide variety of
craft and speciality beers accessible to everyone.
Key Takeaway
Headquarters
Amsterdam, NL
Industry
Food & Beverages
Founded
2016
Flagship product
Craft beer platform
When it came to the growing craft beer market, Heineken
decided to facilitate the trend instead of fighting it. Beerwulf
became a D2C platform where home brewers can offer their
creation to the public using Heineken’s infrastructure and
reach. It also provides Heineken with insights about the
different preferences of their beer enthusiasts.
50
Corporate
Startups
#31
Employees
51-200
Read blog
Proximity to core
Close

41. Website
LinkedIn
By
Avitas Systems provides inspection and risk assessment
solutions for various industries, including power, oil and gas
using drones. Their cloud-based platform supports the full
end-to-end inspection management process.
Key Takeaway
Headquarters
Texas, U.S.A.
Industry
IT & Robotics
Founded
2017
Flagship product
Automated inspection drones
GE Ventures launched Avitas Systems because they saw a
need for the inspection services industry to start offering
cutting-edge technologies. Drawing from their vast pools of
robotics, enterprise software, artificial intelligence, and
database technology, Avitas was able to grow strong as a GE
Venture.
50
Corporate
Startups
#32
Employees
11-50
Proximity to core
Close

42. Website
By
Haven Life offers high-quality, affordable life insurance online,
packaged in a beautifully designed and convenient package.
They use research and consumer feedback to build simpler
and more enjoyable customer experiences.
Key Takeaway
Headquarters
New York, U.S.A.
Industry
Insurance
Founded
2013
Flagship product
Haven Term Policy
Haven Life eliminates the hassles of shopping for insurance
and offers term life insurance policies online. Their strength
comes from its simple offering and easy-to-use platform. The
company was ranked #2 in U.S. News’ Best Life Insurance
companies of 2021.
50
Corporate
Startups
#33
Employees
51-200
Read blog
Proximity to core
Close

43. Website
By
Adobe Spark is a free online and mobile design app that
enables users to create beautiful images, videos, and web
pages. It combines three separate adobe design apps: Spark
Page, Spark Post, and Spark Video.
Key Takeaway
Headquarters
California, U.S.A.
Industry
Software
Founded
2016
Flagship product
Content design app
Adobe Spark simplifies Adobe’s creative tools by enabling
creators to access a platform where they can share their
content on their favourite applications. Adobe allows Spark to
combine elements of their tools on one platform. The result is
an easy-to-use, end-to-end tool for mobile creators.
50
Corporate
Startups
#34
Employees
500-1000
Read blog
Proximity to core
Close

44. More Info
Website
50
Corporate
Startups
By
Joyböl is a just-add-milk (or water), granola smoothie bowl
with a boost of breakfast protein. It combines layers of smooth
and crunchy textures from healthy ingredients like fruits, nuts,
and seeds.
Key Takeaway
#35
Headquarters
Michigan, U.S.A
Industry
Food & Beverages
Founded
2018
Flagship product
Protein smoothie bowls
Following food trends through social media platforms,
Kellogg’s saw value in targeting millennials. Joybol is trying to
take advantage of both the desk-fasting habit and the long-
term behaviour of busy, on-the-go consumers.
Employees
1001-5000
Proximity to core
Close

45. Website
By
Wonolo is an on-demand staffing platform that enables
business owners to schedule hourly or daily jobs in minutes.
Available staff specialities include events, warehousing,
deliveries, merchandising and admin roles.
Key Takeaway
Headquarters
California, U.S.A.
Industry
HR
Founded
2014
Flagship product
On-demand staffing platform
Tapping into Coca-Cola’s resources, Wonolo managed to gain
a firsthand experience of the struggles of their target market.
With those learnings, they built a very low-budget MVP and
reached out to Coca-Cola’s partners to pitch to key executives
in operations, HR, and legal. This methodology has helped
them develop the product with feedback from real customers
and access a large pool of potential customers.
50
Corporate
Startups
#36
Employees
51-200
Read blog
Proximity to core
Far

46. Website
By
Tulo is a convenient, online, bed-in-box service that makes
deliveries right to your door. Customers can choose from the
startup’s soft, medium or firm options and have the mattress
delivered in as little as two days.
Key Takeaway
Headquarters
Texas, U.S.A.
Industry
Mattress
Founded
2017
Flagship product
Bed-in-a-Box solution
Tulo has leveraged Mattress Firm’s assets to operate in a
leaner way, with a better customer experience tailored towards
a younger market. their existing market knowledge created the
perfect shortcut to compete with big players like Casper.
50
Corporate
Startups
#37
Employees
11-50
Read blog
Proximity to core
Close

47. Website
By
Tellow makes bookkeeping simple, giving entrepreneurs more
time to grow their business. The app automatically processes
scanned invoices, notifies users when payments are made and
provides a clear overview of things like expected VAT and
outstanding fees.
Key Takeaway
Headquarters
Amsterdam, NL
Industry
Finance
Founded
2015
Flagship product
Bookkeeping app
After doing interviews with a lot of SME’s for a different idea, the
Rabobank Moonshot team came to the conclusion that there was
one big pain that entrepreneurs and freelancers had, bookkeeping.
Using Rabobank’s network of clients, they were able to test and
perfect their idea through close collaboration with their future
customers.
50
Corporate
Startups
#38
Employees
11-50
Read blog
Proximity to core
Close

48. Website
By
GE Current combines LED lighting with digital networks to
increase productivity and energy efficiency. Their advanced
lighting and intelligent controls can be used to automate a
variety of spaces, including industrial facilities, offices,
greenhouses and even entire cities.
Key Takeaway
Headquarters
Ohio, U.S.A.
Industry
Energy
Founded
2015
Flagship product
Energy management solution
GE Current reduces costs by simplifying energy and providing
improved efficiency. They bring together GE’s LED, Solar,
Energy Storage and Electric Vehicle businesses as a one-stop-
shop for early customers like Walgreens, JPMorgan Chase,
Hilton Worldwide and others.
50
Corporate
Startups
#39
Employees
501-1000
Read blog
Proximity to core
Close

49. Website
By
Unlike other savings and investments apps, Twine was
designed for couples. It facilitates saving for shared goals by
enabling users to contribute separately but track progress
together. Users can choose between building an investment
portfolio or cash savings.
Key Takeaway
Headquarters
California, U.S.A.
Industry
Banking
Founded
2017
Flagship product
Couples savings app
Twine has become an example of how a healthy relationship
between startup and parent company can flourish. John
Hancock offers financial support and corporate resources while
Twine serves as a source for out-of-the-box thinking and new
technologies. Together they explore the new markets that
emerge in the fintech industry.
50
Corporate
Startups
#40
Employees
11-50
Read blog
Proximity to core
Close

50. Website
By
Visible is a low-cost phone service with no physical stores, no
annual contracts, and no foot-long bills. It offers unlimited
data, minutes, and messaging services for a flat fee of $40 a
month.
Key Takeaway
Headquarters
Colorado, U.S.A.
Industry
Telecom
Founded
2018
Flagship product
Digital Carrier Service
Through research and co-creation with customers, Verizon
created a straight-forward plan, no hidden fees, and no long-term
contracts through a D2C channel. Despite having created a
potential competitor, Visible helps Verizon more accurately meet
client demand with a direct, transparent experience.
50
Corporate
Startups
#41
Employees
51-200
Read blog
Proximity to core
Close

51. Website
By
Orgalux helps customers keep things tidy with customised
organisers and kitchen aids. It offers a variety of solutions to
keep homes neat, so you have time for the things that really
matter.
Key Takeaway
Headquarters
Sint-Niklaas, Belgium
Industry
Home
Founded
2018
Flagship product
Customised organisers
Orgalux leverages Van Hoecke’s B2B assets and connections
to offer a B2C service that is focused around personalisation
and creating a unique customer experience. Through Orgalux,
Van Hoecke was able to open up new markets and go straight
to the end consumer.
50
Corporate
Startups
#42
Employees
11-50
More Info
Proximity to core
Close

52. Website
By
Eno helps Capital One customers monitor their accounts and
automatically sends text notifications about any unusual
activity. It can also create virtual card numbers to help protect
your credit card account online.
Key Takeaway
Headquarters
U.S.A.
Industry
Banking
Founded
2017
Flagship product
Virtual banking assistant
Capital One enhanced its current offering through the security
capabilities of Eno. It was important to build Eno in-house on a
platform that deeply understands financial services terms and
the needs of their customers. This enabled Eno to deliver the
best possible experience.
50
Corporate
Startups
#43
Employees
11-50
More Info
Proximity to core
Close

53. Website
By
SenseAware is a multi-modal tracking solution that provides
real-time location and integrity monitoring of your packages.
Shipments can be tracked from your mobile device, and you
can customise predefined actions for eventual occurrences.
Key Takeaway
Headquarters
Tennessee, U.S.A.
Industry
Courier
Founded
2009
Flagship product
SenseAware ID sensor
Coming from internal innovations within FedEx, SenseAware
had the opportunity to improve and test within the enormous
supply chain of their parent company. They also benefited from
being able to tap into the large network that the FedEx brand
has and expand into other industries.
50
Corporate
Startups
#44
Employees
xyz
More Info
Proximity to core
Close

54. Website
LinkedIn
By
Tide Cleaners provides 24/7 dry cleaning and laundry on
demand. Users can place an order through the mobile app and
drop off their clothes in one of the lockers across the US.
Key Takeaway
Headquarters
Ohio, U.S.A.
Industry
Laundry
Founded
2013
Flagship product
On-demand laundry service
After revolutionising the laundry detergent market with the
launch of Tide Pods in 2012, P&G continued to innovate
through the Tide brand. Through Tide Cleaners, P&G learned
more about how their consumers do their laundry, and
capitalised on the accelerating lifestyle of the younger
generations.
50
Corporate
Startups
#45
Employees
51-200
Proximity to core
Close

55. Website
LinkedIn
By
Heata is a distributed cloud compute network. Instead of
constructing huge, inefficient data centres, they distribute their
servers securely in consumer’s homes and use the residual
heat to heat their water.
Key Takeaway
Headquarters
London, U.K.
Industry
Blockchain
Founded
2020
Flagship product
Alternative water heating
Heata began as an innovation project within British Gas. They
asked themselves: “How can we help people living in fuel
poverty?” Leveraging the British Gas network and engineering
expertise, they are now in the process of testing the initial
network and are preparing to launch their product in 2022.
50
Corporate
Startups
#46
Employees
1-10
Proximity to core
Close

56. Website
By
Heinz to Home offers customers a variety of food bundles with
Heinz products delivered directly to their door. Customers can
opt for a subscription to ensure their favourite Heinz products
are always in their kitchen.
Key Takeaway
Headquarters
London, U.K.
Industry
Food & Beverages
Founded
2020
Flagship product
Food delivery
If your customers can’t get to your products due to unforeseen
circumstances, find ways to get your products to the customer.
Heinz to Home offers consumers another way to purchase the
products they love, delivered right to their door.
50
Corporate
Startups
#47
Employees
25-50
More Info
Proximity to core
Close

57. Website
By
Serial 1 is an electric bicycle manufacturer powered by the
famous Harley Davidson Motor Cycles. They offer 4 premium
models with pedal assist to inspire and encourage people to
shift to cleaner forms of mobility.
Key Takeaway
Headquarters
Milwaukee, U.S.A.
Industry
Mobility
Founded
2020
Flagship product
eBicycle
Serial 1 Cycle Company spun out of Harley-Davidson as an
independent e-bike brand, but it still benefits from a
partnership with the long-running motorcycle maker. Through
Harley Davidson, they get access to resources and
manufacturing know-how from a larger and more established
company.
50
Corporate
Startups
#48
Employees
17
More Info
Proximity to core
Close

58. Website
By
DealWise is a shopping app that collects the best offers from
users’ favourite brands to help them shop smarter, and
ultimately save money. After a successful launch in Romania,
gaining 100.000 users, ING has decided to roll out their startup
across Europe starting in Germany.
Key Takeaway
Headquarters
Bucharest, Romania
Industry
Retail
Founded
2020
Flagship product
Deal finder
Dealwise is a great example of how lean validation can create
new opportunities. The ING Bazar platform in Romania,
enabled the DealWise team to validate the shopping deals on
offer with a target audience group.
50
Corporate
Startups
#50
Employees
30
More Info
Proximity to core
Far

59. Get an in-depth
examination of how
5 Corporate Ventures
reached success.
DOWNLOAD FR E E REPO RT

60. Wrap-Up

61. Corporate
business
building is the
new organic
growth.
The ventures listed here have helped their parent
companies enter and scale into new markets in
search of growth.
This low-risk exploration of digital solutions and
consumer trends helped diversify their revenues
sources – which counteracts volatile market shifts.
The opportunity exists for all corporations to
employ this innovation strategy for one simple,
powerful reason: they all have existing assets that
can be leveraged in new ways with the startup
methodology.
This is the decade of corporate venturing, all
the signs are pointing towards it.

62. We can guide you through the
business building process and
help your company reach new
markets.
Feel free to reach out and
start the conversation.
Inspired to
build or
improve your
own corporate
startup?
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
LINKEDIN
EMAIL