Pioneering companies of the New Normal

The pioneering companies
of the new normal.
Inspiring examples to help you ﬁnd the silver lining
in this disruptive time and accelerate growth.

The new normal
means new
opportunities to
accelerate growth.
As we dive headfirst into the new normal, the range of
innovative thinking shown by companies big and small has
inspired us to consider new ways of working, new business
models, and new ways of connecting with consumers.
The most innovative business moves are all underpinned by the
stay-at-home economy. Consumers’ adjusted lifestyle towards
digital service expectations has forced businesses to reconsider
their relationship with the market.
Entire supply chains were upended, in the case of Pepsico and
Heinz, who launched D2C offerings. Massive music festivals,
like Tomorrowland, have gone virtual and 3D. And dormant
technologies, like GM’s autonomous vehicle Cruise, are now on
the road to relevance.
The true spirit of business was amplified during this disruptive
time of change. We kept our finger on the pulse of all the
pivots, shifts, and adaptations across industries to inspire our
own corporate venturing efforts but also to inspire you to find
new growth.
Thomas Van Halewyck
Co-founder and managing
partner at Bundl
L INKEDINEM A IL

The main moves made in
the new normal.

Ent
Sports and fitness
01 July 2020
Peloton creates own fitness
channel on Roku.
Peloton have pushed their video content, which found fame in
lockdown for their live at-home workouts, onto digital
streaming platform, Roku. This expanded offering sees a once
traditional fitness equipment manufacturer pivot and grow into
a content powerhouse.
The new normal takeaway.
Content marketing has never been more important and should
form part of your brand’s service offering. Peloton’s content
channels have now become their leading USP and generate
revenue on their own.
VISIT WEBSITE FIND OUT MORE

Ent
Retail
30 June 2020
Virtual dressing rooms find
clothes that fit you.
Shoppers are avoiding dressing rooms due to coronavirus fears.
Fit:Match functions as a virtual dressing room where people
receive a 3D body scan and get presented with the shops that
have the perfect size clothes for them.
Consumers still want to go out shopping. So, find new ways to
augmented existing physical experiences to offer digital and
contactless methods.

Ent
Communication
15 June 2020
The new largest mobile
payment platform.
WhatsApp Pay is an in-chat payment feature that allows users
to make monetary transactions via WhatsApp to their contact
list.
Mobile payments will become the ubiquitous transaction method
from small to large payments, and your company should already be
considering how to harness it.
VISIT WEBSITE GET THE DETAILS

Ent
Entertainment
12 June 2020
VR comes home.
The Park Playground, a corporate venture from Telenet, offers a
brand new 'VR in Home' package. Responding to social distancing
measures, the VR equipment can be ordered online and it is delivered
and picked up directly from your home. Multiplayer games are also
available allowing you to connect socially with your friends.
VR is on its way to becoming truly mainstream, ﬁnally! There are
plenty of new opportunities in the home entertainment and
wellness industries.

Ent
Sports and Fitness
12 June 2020
Facemask for athletes.
Under Armour released a face mask for exercising that’s water-
resistant and reusable. It’s designed to offer comfortable
breathability regardless of how hard you’re pushing yourself.
Take advantage of new areas for opportunity. Under Armour acted
quickly to address a rapidly growing market gap like face masks.

Ent
Entertainment
04 June 2020
Tomorrowland goes virtual.
With larger crowds banned, Tomorrowland “Around The World”
is going virtual, promising a never-before-seen interactive
entertainment experience. Viewers will be treated to the latest
in 3D design, video production, and special effects.
The combination of live virtual experiences with traditional
physically-present experiences will become a standard offering
across entertainment categories: gaming, theatre, and movies.

Get more
insights on
D2C moves.
DOWNLOA D TH E REPOR T
Download this report and discover which
other brands shifted towards D2C.

Ent
Entertainment
04 June 2020
A new kind of dining
experience.
Presto revealed a new Contactless Dining Kit for restaurant
owners. Guests can use their phones to order and pay for their
food, without having to touch anything or anyone. Since
launching it has received orders from countries around the world.
With normal everyday schemas disrupted, people are looking for
new ways to hold on to their old lifestyles. Focus on new and novel
ways to meet that market gap.

Ent
Food & Beverages
31 May 2020
Drive-thru coffee.
Starbucks is now offering drive-thru and pick-up services at the
majority of its cafes. This solution answers the need for ease,
convenience, and speed from customers, especially in a post-COVID
era, were waiting in line poses a health risk. Starbucks is using models
from others in their industry to reinvigorate their customer experience.
Most industries are wide and serve as a great tool for inspiration.
Change your focus from traditional brick and mortar store
experiences to on-the-go-solutions.

Ent
Hospitality
17 May 2020
#WFH (Work from hotel).
Hamilton Hotel DC offer day rates for remote workers. Private
access to a hotel room turned office suite, complete with fast
internet and a quiet atmosphere is exactly what’s needed when
the conﬁnes of home become unbearable.
Property available for hire can be used in multiple ways beyond its
initial intention. Searching for what consumers need extra space for
in the new normal can unlock new growth.

Ent
Food & Beverages
11 May 2020
PepsiCo goes D2C.
PepsiCo is bringing their snacks right to your door with the launch
of Pantryshop.com and snacks.com. Changing eating habits due to
the lockdown offered the perfect opportunity to bypass traditional
distribution channels and test out a new business model.
Switching to D2C and a digital storefront offers more control over
your supply chain and the relationship with your customers.

Ent
Mobility
06 May 2020
Beyond taxis into
delivery vehicles.
Uber Direct offers retailers an on-demand delivery service to quickly
get orders to customers at home. Another new service Uber Connect
let’s consumers send packages to another address in their city.
Using your assets in new ways will give depth to your offering and
allow customers to build off of it. Venture into spaces beyond your
initial or core offering to unlock brand new markets.

Ent
Mobility
01 May 2020
Self-driving cars to
the rescue.
Cruise, the self-driving car division of General Motors, came out of
dormancy to actively ﬂip their non-essential status. They were being
used to make food deliveries around San Francisco for two local food
banks helping free up food bank workers to better serve clients.
Technologies like autonomous cars and drones are already helping
out with certain human tasks. They’re especially valuable post-
pandemic because they foster more efficient and contact-free
work-places.

Ent
Food & Beverages
28 April 2020
Heinz goes digital and D2C.
Tinned-food producer Heinz has launched its ﬁrst D2C website
amid the peak of the pandemic. Their new offering was built in
less than three weeks and offers bundles of Heinz products to
at-home customers.
Going digital D2C can be done with pace, even if you’re a large
corporation. Digital storefronts can be built in days, so the main
focus should be nailing the logistics to service customers on time.

Find out which
industries will
ﬁnd a place in the
future normal.
Rapid innovation and adaptation are
serving the new digital needs of consumers.
DOWNLOA D TH E REPOR T

Ent
Apparel & Footwear
05 April 2020
Home workouts with
world-class athletes.
With more people working out at home, Nike’s initiative enables
you to test your athletic endurance against superstars like Cristiano
Ronaldo, Alexander Ovechkin, or Simona Halep. It’s all part of their
2-month-long, star-studded “Living Room Cup” campaign.
The stay-at-home economy is now how we live. Find new ways to
adapt your products and services to help your customers adapt to
the new normal.

Ent
Retail
02 April 2020
Supporting your new
home office.
Staples, which sells everything from paper to sanitizer and
offi ce snacks, has dropped their minimum order requirements
and now offers free deliveries for people making the move to
working from home.
The home as a workplace is a reality that many people are adapting
to. There is a lot of opportunity in that space for companies to
facilitate the transition.

Ent
Music
02 April 2020
Personalized music
messages.
Encore is a marketplace for booking musicians for events. It has since
pivoted to become a marketplace for recorded musical messages
(starting at £15). The pivot has enabled musicians to keep earning
money from home and kept the London-born company aﬂoat.
Find novel ways to serve your customer base digitally. Experiment
with newer technologies and partnerships to put a new spin on an
existing product.

Ent
Food & Beverages
18 March 2020
A “Pub in a Box”
With Signature Brew’s “Pub in a Box”, customers can enjoy all their
favorite pub goodies in the comfort of your own home. This new
distribution model will carry the business into the future, keep loyal
customers engaged, and work alongside their original pub channel.
When your customer can’t get to you, you need to ﬁnd new ways to
get to them. Going digital and direct, future-proofs your company if
scenarios like lockdowns happen again.

Ent
Entertainment
18 March 2020
Netflix turns social-
distancing into a party.
Netflix released an extension of its app “Netflix Party”. This
Chrome extension allows you to watch movies and shows with
your friends. It also has a feature of group chat so you are able
to talk while watching your favorites.
In times of social distancing, digital services keep people socially
connected. Consumers are more likely to bond with your brand if it
strengthens their network connections.

Ent
Retail
09 March 2020
Delivery by partnership.
Walgreens partnered with Postmates to deliver a wide variety
of grocery items and personal care products. These
partnerships allow brands to serve customers more quickly and
effi ciently.
Focus on your core business and partner with the many new
startups that offer complementary services like delivery.

Ent
Food & Beverages
12 July 2017
Now you can get
Pizza on Facebook!
Albeit an older example, Papa John’s, use of Facebook Instant
Ordering, is relevant now more than ever. The social media
feature allows customers to place orders conveniently whilst
scrolling down their newsfeed.
Fast consumables require less deliberation before making a
purchase, like deciding what to eat. Use digital channels to close the
gap between enticement and a buying action.

Thomas Van Halewyck
Co-founder and managing
partner at Bundl
LINKEDINEM A IL
Adapt to the shift
right now.
Discover new growth
opportunities for your corporation
and create new revenue streams.

Pioneering companies of the New Normal

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