Talk by Elif Ceylan, ITU ARI Teknokent & Innogate (Istanbul & SV), at Stanford Engineering on February 4 2019, Session #4: 'Turkey : Innovation Ecosystem, Wellness Startups, Family Enterprises & University Accelerators'.
Website: http://www.StanfordEuropreneurs.org
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Twitter: @Europreneurs
Tampa BSides - Chef's Tour of Microsoft Security Adoption Framework (SAF)
Elif Ceylan - ITU ARI Teknokent & Innogate - University Accelerators in Turkey - Stanford Engineering - 4 Feb 2019
1. • Engineer
• Program Manager
• Consultant to Governments, Universities, Tech Companies
• Guest speaker/lecturer: Berkeley, Santa Clara
• 2019 ATS 2019 Young Society Leader
• Love cooking & eating gourmet food
• Started roller skating!
Elif Ceylan
10 Seconds About Me
2.
3.
4. The Global Technopark of Turkey
Located at the heart of Istanbul, at ITU Campus
• 120.000+ m2 office space in 10 buildings
• 270+ companies & 7000+ personnel
• Companies exempt from various taxes
The R&D export champion of Turkey
• USD 1 Billion total technology exports
6. MARKET CONFIRMATION START-UP GO GLOBAL
ITU CEKIRDEK
Pre-incubator & Accelerator
SCALE-UPIDEA GENERATION
Special Enabler Programs
for Different Stages
7.
8. WHAT IS INNOGATE?
INNOGATE aims to increase the technology-based export potential
and to contribute creation of international technology brands from
Turkey.
With offices and mentors in San Francisco, New York and Chicago,
INNOGATE helps Turkish technology-based companies to access the
international market, providing them training, mentorship and
business networking.
9. Türkiye
5 HAFTA
Türkiye
3 HAFTA
San Francisco/New York
2 HAFTA / 2 HAFTA
San Francisco / Chicago
5 AY
-Transition to Execution
Strategy and KPI formulation
Getting sales traction in the
new market (listing target
customers, forming the
customer funnel, getting
appointments from potential
customers/partners/integrator
s)
Marketing
implementation
Preparing suitable
content for the persona
Lead generation support
Warm introduction and
tactics from Innogate
mentors
-Speed introduction,
Networking, Exploration
Everyday morning briefing
sessions
6 roundtable meetings
Sales coaching from Innogate
mentors
Access to San Francisco, New
York (and Chicago) Innogate
offices
2 weeks in
Turkey
5 weeks in
Turkey
-Trainings
(Introduction to USA
market, strategy and
competitiveness analysis,
business model
generation, sales process
modeling, pitch
perfection)
-Mentorship
(with Professionals from
Turkey and US)
Getting know-how about
the market, searching,
modeling and getting
prepared for the new
market.
4 weeks in USA 5 months in USA
Follow-ups, Penetration
and Reaching to KPIs
Innogate companies
following up with their
Innogate mentors.
Developing relationships
with customers, partners
and distributors
10. 2015-I 2015-II 2016-I 2017-I 2017-II 2018-I 2018-II 2018-III
Cycle 1 Cycle 2 Cycle 3 Cycle 4 Cycle 5 Cycle 6 Cycle 7 Cycle 8
Term Nov-Jan Jun-Aug Nov-Jan Apr-May Oct-Dec Feb-Apr Jun-August Sept-Nov.
Applications (#) 125 150 175 110 Invitation Invitation Invitation Invitation
Free Free Free 9500 $ 9500 $ 9500 $ 9500 $ 9500 $
TR Bootcamp (#)
US Boot camp (#)
20
9
20
8
20
9
25
12
9
9
14
8
6
6
12
7
Success in USA 4 5 6 6 6 5 3 Continues
Objective:
Accelerate 50+
companies to go
global via USA
Market while
expanding their
engineering base in
Istanbul.
Accelerating Best Companies to Go Global
11. Success Stories
$4M investment, hundreds of customers in USA
$3M investment, their product is at Best&Buy
$3M investment, Eco Excellence Awards from California
Right after Innogate program, they signed a $250K contact with a customer.
Their application is used by 6M users in the world, selected as the #1 app by Apple
Secured $593K funding from Kickstarter campain. 80% of its revenue - exports.
12. INFOGRAPHICS
Ø 117 Companies have participated to Turkey part of the Program
Ø 60 of them have participated to USA part of the Program
Ø 41 of them have actively continued for developing business
development activities
Ø 186 growth partners on INNOGATE network (12 of them form
Turkey, 174 of them from USA)
Ø 3 offices in San Francisco, New York and Chicago
Ø INNOGATE companies have raised $15M
Ø $10M is the total revenue INNOGATE companies generated in USA
after the completing the program