Jakub Krzych - Estimote - Poland - Stanford Engineering - Jan 26 2015
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This document discusses the startup ecosystem in Kraków, Poland. It provides background on the speaker, an overview of Poland and Kraków's economy, universities, and costs of living. Kraków has a large talent pool from its universities and outsourcing industry. The document introduces Estimote, the speaker's contextual computing startup founded in Kraków that has grown to 50 employees with offices in Kraków and New York. Estimote develops beacon technology to provide mobile apps with real-world context and location-based experiences.
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Jakub Krzych - Estimote - Poland - Stanford Engineering - Jan 26 2015
- 1. Startup ecosystem in Kraków, Poland and an intro to contextual computing. Jakub Krzych CEO & Co-Founder Estimote, Inc. European Entrepreneurship and Innovation at Stanford 26th of January, 2015 @jimiasty
- 2. About me • Graduated physics and computer science on Jagiellonian University in Kraków • Started career as a software developer • First founded company sold to largest CEE Media Group, Warsaw Stock listed • Founded Estimote, Inc. in 2012 and graduated YCombinator in 2013
- 3. Poland • 38.5M people • Corporate tax: 19% • Capital: Warsaw (1.7M) • Krakow (0.7M) • Lodz (0.7M) • Wroclaw (0.6M) • Poznan (0.5M)
- 4. Kraków • 760K-1M people • Unemployment rate: 6% • 10M tourists a year • Direct flights to the most EU capitals/hubs Kraków
- 5. Founded in 7th century; former capital of Poland
- 6. Beautiful old city, popular tourist destination
- 7. 7 200K students, 23 universities and colleges
- 8. 1000+ cafes, restaurants, clubs
- 9. Shopping malls, art galleries, sport arenas
- 10. Costs of living in Kraków (as of Jan 2015) • $1300 - round-trip flight from SFO to KRK (total 14 hours) • $100 / night - three/four star hotel in the city center • $40 / night - Airbnb apartment • $24 / a month - public transportation pass • $5 - city center taxi ride (10 min, 3 miles) • $12 - sushi lunch (two rolls) • $6 - spaghetti lunch • $2 - espresso in Starbucks • $80 / month - desk rent in co-working • $500 / month - 2 bedrooms flat • $465 / month - minimal wage in Poland (gross) • $1200 / month - average salary in Poland (gross)
- 11. Modern manufacturing and logistics facilities
- 13. Jobs growth
- 14. Talent pool sources in Kraków • Universities • Outsourcing/offshoring • Local ITC corporations • Interactive agencies / dev shops • Freelancers Quality of talent • English, similar culture • Passionate, motivated and loyal • Strong engineering talent Challenges • Humble, a bit less pro-active and shy • Less product skills • Commercial office space in Kraków
- 15. Global startups from Kraków Communities in Kraków
- 16. About Estimote • Founded in 2012 in Kraków • Currently team of 50 people • 2 offices (NYC and KRK R&D) • $3.1M Seed-round in Dec 2013 • More than 35 000 developers in community • 40% of Fortune 100 as customers
- 17. Context platform for mobile developers
- 18. How people interact with the world?
- 19. Tools to extend the brain
- 20. Intuition, creativity, social skills + app 20
- 21. Real-world context for mobile apps 21 X,Y location Context
- 22. Estimote Beacons and Stickers 22
- 23. Retail application ~ 95% of transactions 23
- 24. Try it on Stanford! - Downtown app 24
- 25. For the internal use of Balderton Capital Thank you! Q&A session.