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Marketing ,[object Object],Source : Principle of Marketing, Philip Kotler,[object Object],1,[object Object],Analyzing Consumer Behaviour,[object Object],By : Shinta Rahmani, SE., M.Si,[object Object]
Marketing ,[object Object],Source : Principle of Marketing, Philip Kotler,[object Object],2,[object Object],ANALYZING CONSUMER BEHAVIOR,[object Object],[object Object]
BUYING ROLES
TYPES OF BUYING BEHAVIOR
THE BUYING DECISION PROCESS,[object Object]
 Culture
 Sub-culture
 Social Class
SOCIAL FACTORS:
 Reference groups
 Family
 Roles & statuses ,[object Object]
Occupation
Economic Circumstances
Lifestyle
Personality & Self-concept,[object Object]

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