This Prime Target Webinar will provide insights on how social media analytics can be used for International Market Research. Topics Covered: 1. Five Advantages to using social media analytics for international marketing 2. Social media – source for market research unexploited by companies 3. Learn to understand and track our markets and competitors in our target countries 4. Discover reliable tools adapted for small companies More Info & Registration: https://www.bigmarker.com/prime-target/SOCIAL-MEDIA-ANALYTICS-FOR-INTERNATIONAL-MARKETERS

1. primetarget.tech
WEBINAR
10:00 AM EST (New York)
16:00 PM CEST (Paris)
22
NOVEMBER
Jared Stufft
Data-Scientist
Tatiana Miron
Global Strategy Consultant
SOCIAL MEDIA ANALYTICS FOR
INTERNATIONAL MARKETERS

2. CONTENT
Gain Insights Why You Need to Use Social Media Analytics Tools for Your
Market Research for International Business
What value THE WEBINAR should bring you:
#globalstrategy #internationalmarkets #marketresearchtools
OBJECTIVE
Key topics of our WEBINAR
1. Five Advantages to use social media analytics for international marketing
2. Social media – source for market research unexploited by companies
3. Learn to understand and track our markets and competitors in our target countries
4. Discover reliable tools adapted for small companies

3. primetarget.tech
Leading Social
Media Used by
Small Businesses
86%
51% 47%
41%
32%
Facebook YouTube Instagram Twitter LinkedIn
LEADING SOCIAL MEDIA USED BY SMALL
BUSINESSES FOR ADVERTISING
IN THE U.S. 2019
WEBINAR
Relying on social media for advertising
Source: The Manifest, Leading social media networks used by small businesses to
advertise in the United States in 2019 Statista

4. primetarget.tech
Social media:
Daily usage
trends by
countries
0,
0,5
1,
1,5
2,
2,5
3,
3,5
4,
4,5
PHILIPPINES
BRAZIL
COLOMBIA
NIGERIA
ARGENTINA
INDONESIA
UAE
MEXICO
SOUTHAFRICA
EGYPT
KENYA
SAUDIARABIA
TURKEY
GHANA
MALAYSIA
THAILAND
ROMANIA
RUSSIA
INDIA
MOROCCO
VIETNAM
CHINA
PORTUGAL
SINGAPORE
UNITED…
TOP 25 COUNTRIES BY DAILY
USAGE OF SOCIAL MEDIA (IN
HOURS)
Up to 4 hours a day of social media use!
Source: GlobalWebIndex, Average time per day spent by online users on social media in 2018,
by country (in hours.minutes) Statista

5. primetarget.tech
Social media:
accurate
source of
information
45% users - best source of information
45%
69%68%
64%
58%57%56%
51%51%51%50%48%47%47%47%
42%40%
36%35%35%
0%
10%
20%
30%
40%
50%
60%
70%
80%
AGREEMENT THAT SOCIAL MEDIA
PLATFORMS ARE ACCURATE NEWS
SOURCES 2019, BY COUNTRY
Source: Ipsos, Internet users who agree that social media platforms provide the best
sources of news and information as of June 2019, by country Statista

6. SOCIAL MEDIA ANALYTICS FOR
INTERNATIONAL MARKETERS
primetarget.tech
WEBINAR
10:00 AM EST (New York)
16:00 PM CEST (Paris)
22
NOVEMBER