1KEY BI enables & transforms decision-making at Alchemy Capital. Comprehensive Business Intelligence Application helps analyze business performance data & assign future targets to a capital management company

1. 1KEY Business Intelligence
Customer Case Study
Comprehensive Business Intelligence Application
helps analyze business performance data & assign
future targets to a capital management company
Overview 1KEY enables & transforms decision-
Country or region: India
Industry: BFSI making at Alchemy Capital
Alchemy Capital Management Pvt. Ltd.
Mumbai, INDIA “BI solution has become critical to Alchemy
www.alchemycapital.com Capital now, enabling our end users from
operations to analyze data effectively and take
informed decisions with increased insights.”
- Paresh Joglekar, AVP, Head - Operations, Alchemy Capital
Alchemy Capital Management is the vision of Lashit Sanghvi,
Ashwin Kedia, Rakesh Jhunjhunwala and Hiren Ved. Since its
inception, the vision has grown in stature and currently
manages assets in excess of 300 million USD. Alchemy
Capital’s key strength is its experience. The company takes
Paresh Joglekar
AVP & Head - Operations pride in the fact that since its inception, the clients have
Alchemy Capital Management Pvt. Ltd.
commended them for a superior experience. Alchemy has
earned these accolades by adopting practices that can be
I.T. Infrastructure
classified as best in its class.
Enterprise Applications
Miles – Wealth Management Solution
Database
Microsoft SQL 2005
ETL:
SQL Server Integration Services (MS SSIS)
BI:
1KEY Agile BI Suite

2. “1KEY BI provides the Challenge Why 1KEY BI
flexibility and ease of The operations team at Alchemy Capital Following were the certain key features
use that our end users prepared monthly and daily MIS reports which led Alchemy Capital to choose the
require daily to analyze manually. There was a requirement to
automate the daily and monthly MIS
BI Product:
trade and customer reports. At that point in time users were  Easy to create new reports
interaction information, spending approximately one to two man  Scheduling
hours per day to prepare a daily report  Access Control (report level and data
thereby uncovering and six to seven man days of effort per level)
insight that drives month to prepare the monthly MIS. This
was due to lots of coordination amongst Implementation Plan
improvements in our various team members and extensive
offerings. It supports manual adjustments. The implementation was mutually decided
to be executed by one of the consulting &
complex data analyses This gave rise for a need to go in for a Implementation partner of MAIA
with maximum Business Intelligence (BI) tool and speed Intelligence viz. Paramatrix Technologies
efficiency and is flexible up the reporting mechanism. Pvt. Ltd.
enough to Selection of BI Scope of the Project:
accommodate future  At first the scope was to read data from
three applications which were catering
trade volume and After evaluating various alternatives like
preparing the same reports in original needs of different Business segments
business growth” system to various BI solutions available in of Alchemy
the market, in May 2010 Alchemy Capital  On second stage, the scope included
- Paresh Joglekar, AVP & Head - preparing twenty initially identified
finally decided to close on the 1KEY
Operations reports
solution provided by MAIA Intelligence.
Alchemy Capital
The shortlisting was done based on The entire project was onsite at Alchemy
vendor and product evaluation: Capital’s headquarters in Mumbai.
 Service level capabilities of vendor
 Extent of customization required The project team included implementation
 Security Features consultant, implementation head from
 Technology fit Paramatrix and Technical Team Leader
 Performance and Technical Head from MAIA
 Number of installations Intelligence.
 Existing customer reference
 Cost Ms. Pooja Keswani was the executive
 Support & Service of the vendor sponsor for this BI project managed by Mr.
company & its partners Paresh Joglekar and the entire process
 Flexibility was carried out in co-ordination with Mr.
 Scalability Naman Dhamija.
 Capability of migration to another
platform / solution Twelve numbers of users were given the
 Hardware / Software requirement access to BI reports.

3. “Though we have Key Milestones of this BI Project: providing the additional functional
 Requirement Gathering knowledge. Most of the time partner was
implemented the 1KEY  Data Pulling able to provide the necessary service (like
BI solution just a  Report creating installation, configuration etc.). In case of
quarter ago, it has now  UAT
 Go-Live
product related support vendor (MAIA
Intelligence) was always there to help in
become an integral part all possible ways.
of the daily operations Implementation Challenges
Alchemy Capital has been using the new
at Alchemy Capital. Since the technology required for BI solution since October 2010. It now
Even the top implementing the BI solution (SQL 2005) requires a minimal management. It is
was already available, there was a managed by the internal IT team of
management is using minimal technological challenge. Alchemy. In case a support is required, its
the periodical MIS provided by Paramatrix Technologies. In a
reports generated from The most difficult part was to identify the
source of the data to be presented.
quarter so far, Alchemy has taken the
support for roughly 5-6 times (half a day
this BI tool.” Identification of the data source was one each time).
the key challenge. Many a times it
- Naman Dhamija
Alchemy Capital required the efforts of 2 - 3 days without Departments
any success. This could be avoided by
making documents upfront. Following functional areas were targeted
with BI:
The next difficult part was to consolidate  Daily variations in AUM (Assets under
the data from three different sources. Management) figures from the lowest
Since the source of new BI level (client) to company level (Alchemy
Implementation was an existing Capital) including the business
operational application (miles), any segments (Wealth, AMC etc.). This is
change in the underlying application one of the key figures to be monitored
required the changes in the on a daily basis
implementation already done.  Cross sells. This gives us the idea about
the investments done by the same
But with the expertise from the vendor and client / family in the various business
partner professionals, Alchemy could segments
overcome the challenges.  Comparison of AUM, Revenue, Inflows
and Outflows figures. This provides the
IT team at Alchemy Capital played an necessary information like the trend of
important role in helping the project team investment done by the clients on a
set up the required technology. IT and monthly basis
consultant were in constant touch so as to  RM wise performance review
identify the required technology and set it
up in the shortest possible time.
Support & Service
The implementation partner (Paramatrix
Technologies) played a crucial role by

4. Benefits  Top Performer / Under Performers
 Average Cash Balance
Following are the benefits derived from  Churn Report
the project:  Inflow / Outflow
 The creation of the reports, which was  Category wise AUM v/s. Revenue
taking a week’s time at the start of  RM wise Outflow v/s. Revenue
each month, takes less than 2 days.  New client Inflows and Outflows
 The required MISs are available by the  Product wise Flows
4th working day of each month to the  Cross Sell
management
 Daily view of the monthly MIS is also
possible. This gives the fair bit of idea
about the progress made so far in the
current month
Return On Investment
1KEY BI has come at a cost effective
price-point, and hence has turned to form
a great value proposition for Alchemy
Capital. The IT is confident that company
shall achieve ROI in the very first year of
Implementation Partners implementation of BI.
Future Roadmap
After using the BI solution for around a
year, Alchemy Capital shall plan to extend
the usage of the tool and roll out to the
Paramatrix Technologies Pvt. Ltd. wider audience in the coming months by
+91-22-41518700 / 42725544 developing certain new reports and adding
Devang Doshi +91 9820568243 few more users in the system.
Email: sales@paramatrix.co.in
Website: www.paramatrix.co.in Partial List of Reports
Around 20 real-time reports created are
For More Information being used by 12 business users across
For more information about Operations at Alchemy Capital. The BI tool
MAIA Intelligence products and solutions, is mainly intended for the MIS team
call Sales Information Center at: responsible for preparing the periodic MIS
(+91) 022 668 88 999 or e-mail us at: and presenting the business analysis
sales@maia-intelligence.com. To access based on the same to the management
information using the Website: team.
www.maia-intelligence.com
 Daily AUM Report
This case study is for informational purposes only. MAIA
INTELLIGENCE MAKES NO WARRANTIES, EXPRESS OR IMPLIED, IN  Scrip Position Report
THIS SUMMARY.
Document published MARCH 2011