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BI | COVER STORY




Enlightening
WITH
  Intelligence
  IT managers grapple with the challenges
  of empowering their organisations through
  business intelligence solutions
  BY N GEE TH A
  I MAGI NG BY ANI L T




                                     O C T O B E R 2 0 1 1 | ITNEXT   15
COVER STORY | BI




                                      CASE STUDY:
                                      MAHINDRA AND MAHINDRA
                                      FINANCIAL SERVICES LTD




                              Decision          Suresh Shanmugam, Head,
                                                Business Information Technology
                                                Solutions, MMFSL opted for a
                                                Business Intelligence solution to
                                                take care of the vast data needs
                                                of the Rs 15,000 cr group




                                               F
                                                            inancial services organisation, Rs 15,000 crore
                                                            group Mahindra and Mahindra Financial
                                                            Services Ltd (MMFSL), which deals with over
                                                            10,00,000 customers has increasingly leveraged
                                                            IT to drive operational efficiency. The growth
                                                expansion created a need for improving performance at the
                                                business level, which enabled the management to meet the
                                                future targets. This provoked Suresh Shanmugam, Head,
                                                Business Information Technology Solutions, MMFSL, to
                                                review a comprehensive BI (Business Intelligence) solution
                                                that helped to analyse business, improve data collection and
                                                performance and meet future targets.




                                                “BI is supposed to project a
                                                clear picture, to define the
                                                                                                               PH OTO G RAPH Y: J ITE N GAN DHI




                                                corporate strategy and drive
                                                                          i
                                                profitability for the company”
                                                                       m
                                                —Suresh Shanmugam, Head,
                                                Business Information Technology Solutions, MMFSL




26   ITNEXT | O C T O B E R 2 0 1 1
BI | COVER STORY


Need for BI                                                         within the team as well as across zonal teams, which was
Increased transactions required MIS reporting and data              hitherto done based on backdated information.
analysis solution, which generated and scheduled reports,
helping the management track the performance and day-               Creating a PoC
to-day operations. BI was considered an appropriate tool to         Before developing a proof of concept (PoC), the initial chal-
draw the required information to be observed in real time.          lenge for the team was to rope in the top management into
This is expected to help in bringing productivity gains.            the BI arena. “As this was a Greenfield project, both the busi-
                                                                    ness users as well as the development team did not have an
Challenges                                                          idea of what the end product would look like,”
The challenges were immense for Shanmugam, as the top                  The management was not convinced about investing in
management’s expectations were huge. BI was supposed to             technology during such cash crunch times. The IT team
project a clear picture, to define the corporate strategy and       took a decision to do a PoC to generate reports from various
drive profitability for the company. “The top management            businesses and back-office applications, which could help
understands that data they received through the system              understand the data in terms of sales collection. The outcome
would enable them to understand the market pulse, identify          of this had positive impact on the management.
strengths and weaknesses, while measuring the progress
of the company from time to time,” says Shanmugam. An               Implementation Plan
automated email was of prime importance. While the                      Implementing 1KEY BI was done with certain objec-
IT team had initiated a SMS solution, this was                                 tives in mind, which included, providing busi-
restricted to providing summary and not                                           ness users with clear opportunities to improve
details. The details were sought as part of                                          their business performance through infor-
spreadsheet driven reports.                                                            mation delivery. The information was
                                                                                       reflective of the business communities’
Selection Process                                                                       processes and their outcomes; and pro-
This was the toughest of all tasks for           productivity                           vide appropriate levels of formatting,
the IT head, as BI as a technology is                                                   timeliness, history, detail and quality as
still in the nascent stages. The market is
                                                       increase at the                 per project specifications.
invaded by a plethora of solutions, each                business user                     As per the plan, we hired two
vendor vouching to have the best solution.             level due to BI’s            professionals, one with technical knowledge
After a detailed evaluation process, MMFSL
went ahead to deploy 1KEY Scheduler and multi-
                                                         user-friendly theto implement, and another to impart training to
                                                                                   business users and IT software group. During
dimensional data analysis tool from MAIA, pri-             interface         the implementation process, certain reports’
marily for its mass mailing feature. According                               requirements got easily resolved, while a few were
to Shanmugam, the automated mailing system                                  complex and time consuming. It was done in a phased
added predictability to the AIS (Automated Identi-                        manner to observe the impact and consequences there
fication System) environment.                                              of. The project team delivered the best through 1KEY
                                                                           Scheduler where mass mailing was made possible to
Product Evaluation Criteria                                                convert the information into reports.
Budget not being a constraint for MMFSL, the
amount allocated for BI was to the tune of Rs 50 lakh.                Business Benefits
Shanmugam and team based their evaluation around ser-             According to Shanmugam, the success of existing 1KEY
vice level capabilities of the vendor, extent of customisation    BI implementation boosted their confidence to procure the
required, security features, technology fit, performance,         newly launched 1KEY Touch, an interactive dashboard
number of installations, existing customer reference, cost,       based on the RIA (Rich Internet Application) technology.
support and services of the vendor, flexibility, scalability,        Implementation of 1KEY has resulted in 30 to 35 per cent
migration capabilities to another platform and hardware           productivity improvement at the IT level in terms of meeting
and software requirements.                                        the users’ reporting analysis needs. “We observed 20-25 per
                                                                  cent productivity increase at the business user level due to
Why 1KEY                                                          user-friendly interface of the solutions and its capability
We found the 1KEY Touch BI tool possessed the ability             to provide on-the-fly ad hoc reporting analysis”, says
to create a single dashboard using reports from disparate         Shanmugam. Some of the other advantages that MMFSL
systems, which is an added advantage, besides other speci-        saw were faster decision-making owing to the interactive
fied prerequisites. The business agility feature enabled the      graphics, gauges and filters and deeper insights into the
operational managers to monitor the productivity on real-         business user pay out scenarios. Shanmugam intends to
time basis and make tactical decisions on resource allocation     implement BI at the finance level now.



                                                                                                          O C T O B E R 2 0 1 1 | ITNEXT   27

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An Intelligent Decision | Case Study: Mahindra Finance

  • 1. BI | COVER STORY Enlightening WITH Intelligence IT managers grapple with the challenges of empowering their organisations through business intelligence solutions BY N GEE TH A I MAGI NG BY ANI L T O C T O B E R 2 0 1 1 | ITNEXT 15
  • 2. COVER STORY | BI CASE STUDY: MAHINDRA AND MAHINDRA FINANCIAL SERVICES LTD Decision Suresh Shanmugam, Head, Business Information Technology Solutions, MMFSL opted for a Business Intelligence solution to take care of the vast data needs of the Rs 15,000 cr group F inancial services organisation, Rs 15,000 crore group Mahindra and Mahindra Financial Services Ltd (MMFSL), which deals with over 10,00,000 customers has increasingly leveraged IT to drive operational efficiency. The growth expansion created a need for improving performance at the business level, which enabled the management to meet the future targets. This provoked Suresh Shanmugam, Head, Business Information Technology Solutions, MMFSL, to review a comprehensive BI (Business Intelligence) solution that helped to analyse business, improve data collection and performance and meet future targets. “BI is supposed to project a clear picture, to define the PH OTO G RAPH Y: J ITE N GAN DHI corporate strategy and drive i profitability for the company” m —Suresh Shanmugam, Head, Business Information Technology Solutions, MMFSL 26 ITNEXT | O C T O B E R 2 0 1 1
  • 3. BI | COVER STORY Need for BI within the team as well as across zonal teams, which was Increased transactions required MIS reporting and data hitherto done based on backdated information. analysis solution, which generated and scheduled reports, helping the management track the performance and day- Creating a PoC to-day operations. BI was considered an appropriate tool to Before developing a proof of concept (PoC), the initial chal- draw the required information to be observed in real time. lenge for the team was to rope in the top management into This is expected to help in bringing productivity gains. the BI arena. “As this was a Greenfield project, both the busi- ness users as well as the development team did not have an Challenges idea of what the end product would look like,” The challenges were immense for Shanmugam, as the top The management was not convinced about investing in management’s expectations were huge. BI was supposed to technology during such cash crunch times. The IT team project a clear picture, to define the corporate strategy and took a decision to do a PoC to generate reports from various drive profitability for the company. “The top management businesses and back-office applications, which could help understands that data they received through the system understand the data in terms of sales collection. The outcome would enable them to understand the market pulse, identify of this had positive impact on the management. strengths and weaknesses, while measuring the progress of the company from time to time,” says Shanmugam. An Implementation Plan automated email was of prime importance. While the Implementing 1KEY BI was done with certain objec- IT team had initiated a SMS solution, this was tives in mind, which included, providing busi- restricted to providing summary and not ness users with clear opportunities to improve details. The details were sought as part of their business performance through infor- spreadsheet driven reports. mation delivery. The information was reflective of the business communities’ Selection Process processes and their outcomes; and pro- This was the toughest of all tasks for productivity vide appropriate levels of formatting, the IT head, as BI as a technology is timeliness, history, detail and quality as still in the nascent stages. The market is increase at the per project specifications. invaded by a plethora of solutions, each business user As per the plan, we hired two vendor vouching to have the best solution. level due to BI’s professionals, one with technical knowledge After a detailed evaluation process, MMFSL went ahead to deploy 1KEY Scheduler and multi- user-friendly theto implement, and another to impart training to business users and IT software group. During dimensional data analysis tool from MAIA, pri- interface the implementation process, certain reports’ marily for its mass mailing feature. According requirements got easily resolved, while a few were to Shanmugam, the automated mailing system complex and time consuming. It was done in a phased added predictability to the AIS (Automated Identi- manner to observe the impact and consequences there fication System) environment. of. The project team delivered the best through 1KEY Scheduler where mass mailing was made possible to Product Evaluation Criteria convert the information into reports. Budget not being a constraint for MMFSL, the amount allocated for BI was to the tune of Rs 50 lakh. Business Benefits Shanmugam and team based their evaluation around ser- According to Shanmugam, the success of existing 1KEY vice level capabilities of the vendor, extent of customisation BI implementation boosted their confidence to procure the required, security features, technology fit, performance, newly launched 1KEY Touch, an interactive dashboard number of installations, existing customer reference, cost, based on the RIA (Rich Internet Application) technology. support and services of the vendor, flexibility, scalability, Implementation of 1KEY has resulted in 30 to 35 per cent migration capabilities to another platform and hardware productivity improvement at the IT level in terms of meeting and software requirements. the users’ reporting analysis needs. “We observed 20-25 per cent productivity increase at the business user level due to Why 1KEY user-friendly interface of the solutions and its capability We found the 1KEY Touch BI tool possessed the ability to provide on-the-fly ad hoc reporting analysis”, says to create a single dashboard using reports from disparate Shanmugam. Some of the other advantages that MMFSL systems, which is an added advantage, besides other speci- saw were faster decision-making owing to the interactive fied prerequisites. The business agility feature enabled the graphics, gauges and filters and deeper insights into the operational managers to monitor the productivity on real- business user pay out scenarios. Shanmugam intends to time basis and make tactical decisions on resource allocation implement BI at the finance level now. O C T O B E R 2 0 1 1 | ITNEXT 27