Learn how a online programming company leveraged Facebook Lookalike to increase their student signup.

1. © 2013 Regalix Inc. Confidential. All rights reserved
Facebook Lookalike Audience
– A Case study

2. Contents|
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 What is Facebook Lookalike
Audience?
 How does it Work?
 A Case study
 Benefits of Facebook
Lookalike Audience

3. Facebook Lookalike Audience| The What?
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Target new
prospects basis
existing similar
attributes.
Leverage
learnings from
existing
customers

4. Facebook Lookalike Audience| The How?
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Optimize for
similarity or
greater reach
Identify Top
Customers
Create “Custom
Audience”

5. Facebook Lookalike Audience| Case Study
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Offers coding
courses online
Presence
across various
geos
Targets
students 18-24
Challenge: Sourcing Students passionate
about coding

6. Facebook Lookalike Audience| Case Study
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Reduced CPL
by 50%
Improved
conversion
rate by 40%
Identified
New Geos

7. Facebook Lookalike Audience| Benefits
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Precise
Targeting
Increased
conversions
Low CPL
Impressive ROI

8. Read More
http://www.regalix.com/blog/facebook-lookalike-
audience-5x-conversions-greater-than-google-
adwords/
Contact Us
smm.ppc@regalix-inc.com
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