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International SEO Best Practices 2010

Google is king but not all over the world. Why is international SEO important? What are the different aspects of International SEO that make it different and unique from SEO? Learn more at http://blog.regalix.com

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International SEO Best Practices 2010

  1. 1. International SEO 101 © 2010 | Think Innovation
  2. 2. Overview <ul><li>Why International SEO? </li></ul><ul><li>Internet World Stats </li></ul><ul><li>Some mistakes Websites make </li></ul><ul><li>Best Practices for International SEO </li></ul><ul><li>Leveraging social media channels in an international arena </li></ul>© 2010 | Think Innovation
  3. 3. Why International SEO? <ul><li>Google is King </li></ul>© 2010 | Think Innovation But not all over the world
  4. 4. Internet Search Engine Distribution © 2010 | Think Innovation
  5. 5. Internet World Stats (1/2) © 2010 | Think Innovation
  6. 6. Internet World Stats (2/2) © 2010 | Think Innovation
  7. 7. Some mistakes Websites make © 2010 | Think Innovation
  8. 8. CMS Issues – Same URL dishing out Content in various languages <ul><li>Some websites the CMS allows to pull up several pages using the same URL across several languages. </li></ul><ul><li>The search engine bots only read 1 version of the web page just the keywords for the other languages is lost. </li></ul>© 2010 | Think Innovation
  9. 9. Translating Keywords © 2010 | Think Innovation <ul><li>Translating Using Google Translator </li></ul><ul><li>“ Spanish was my third language in school” – Using internal resources </li></ul>
  10. 10. Using a dot com © 2010 | Think Innovation
  11. 11. Lack of Research © 2010 | Think Innovation Coca Cola has got its branding and colors right however we have 2 European kids in a Japanese website.
  12. 12. Making it Work for You © 2010 | Think Innovation
  13. 13. Choose a Country Coded Top Level Domain <ul><li>Use a ccTLD – such as domain.de, domain.ru </li></ul><ul><li>Use subdomains – such as de.domain.com, or german.domain.com </li></ul><ul><li>Use subfolders – least preferred option – domain.com/de/…. </li></ul>© 2010 | Think Innovation
  14. 14. Host Sites in Target Country <ul><li>If web hosting is not an option, then at least have the DNS server in the target country. </li></ul>© 2010 | Think Innovation
  15. 15. Obtain Back links from the same country © 2010 | Think Innovation
  16. 16. Add language indication in the head <ul><li><html lang=&quot;xx&quot;> and <META NAME=&quot;language&quot; CONTENT=&quot;xx&quot;> </li></ul>© 2010 | Think Innovation
  17. 17. Setup Geo targeting on Google Webmaster © 2010 | Think Innovation
  18. 18. Same content in different languages is not duplicate © 2010 | Think Innovation
  19. 19. SEO tips for Baidu <ul><li>Get the language right- use simplified Chinese </li></ul><ul><li>Keyword research using Baidu’s own keyword tools </li></ul><ul><li>Focus on Quality links </li></ul><ul><li>Use native speakers  </li></ul><ul><li>Host your website in China </li></ul><ul><li>Avoid flash and javascript </li></ul>© 2010 | Think Innovation
  20. 20. Leveraging social media channels in an international arena © 2010 | Think Innovation
  21. 21. Rise of the Social Search © 2010 | Think Innovation YouTube.com is the video leader, not just in the western world but also in Japan, Malaysia, Singapore, Hong Kong and Australia.
  22. 22. Twitter <ul><li>Twitter – tweeting in local language </li></ul>© 2010 | Think Innovation
  23. 23. Social Networks Spread © 2010 | Think Innovation
  24. 24. Learn more about Regalix at: www.regalix.com Read our online marketing blog at: http://blog.regalix.com Contact: Belmond Victor SEO Manager Email: [email_address] © 2010 | Think Innovation
  • carralon

    Oct. 5, 2011
  • mikie_oz

    May. 23, 2011
  • vampyreking

    Apr. 15, 2011
  • mzeitler

    Feb. 2, 2011
  • JuanRuiz12

    Jan. 3, 2011
  • seomorten

    Sep. 3, 2010
  • InduPillai

    Jun. 5, 2010
  • Regalix

    Jun. 1, 2010

Google is king but not all over the world. Why is international SEO important? What are the different aspects of International SEO that make it different and unique from SEO? Learn more at http://blog.regalix.com

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