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International SEO 101 © 2010 | Think Innovation
Overview  ,[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 | Think Innovation
Why International SEO? ,[object Object],© 2010 | Think Innovation But not all over the world
Internet Search Engine Distribution © 2010 | Think Innovation
Internet World Stats (1/2) © 2010 | Think Innovation
Internet World Stats (2/2) © 2010 | Think Innovation
Some mistakes Websites make © 2010 | Think Innovation
CMS Issues – Same URL dishing out Content in various languages ,[object Object],[object Object],© 2010 | Think Innovation
Translating Keywords © 2010 | Think Innovation ,[object Object],[object Object]
Using a dot com © 2010 | Think Innovation
Lack of Research © 2010 | Think Innovation Coca Cola has got its branding and colors right however we have 2 European kids in a Japanese website.
Making it Work for You © 2010 | Think Innovation
Choose a Country Coded Top Level Domain  ,[object Object],[object Object],[object Object],© 2010 | Think Innovation
Host Sites in Target Country ,[object Object],© 2010 | Think Innovation
Obtain Back links from the same country © 2010 | Think Innovation
Add language indication in the head ,[object Object],© 2010 | Think Innovation
Setup Geo targeting on Google Webmaster © 2010 | Think Innovation
Same content in different languages is not duplicate © 2010 | Think Innovation
SEO tips for Baidu ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],© 2010 | Think Innovation
Leveraging social media channels in an international arena © 2010 | Think Innovation
Rise of the Social Search © 2010 | Think Innovation YouTube.com is the video leader, not just in the western world but also in Japan, Malaysia, Singapore, Hong Kong and Australia.
Twitter ,[object Object],© 2010 | Think Innovation
Social Networks Spread © 2010 | Think Innovation
Learn more about Regalix at: www.regalix.com Read our online marketing blog at: http://blog.regalix.com   Contact: Belmond Victor SEO Manager Email:  [email_address]   © 2010 | Think Innovation

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International SEO Best Practices 2010

Notes de l'éditeur

  1. Google has become synonymous with search now. The verb “googling” has become synonymous with Internet searches, a fact that speaks of Google’s dominance. Google is king but not all over the world.
  2. Yahoo in Japan, Yandex in Russia, Baidu in China
  3. A huge section of the population in Europe which are still oblivious to Google.
  4. Native speaker – With Google & Babelfish becoming more & more accurate – it become a very easy decision to simply either translate your website contents or your website tags to the required language.  
  5. Some reasons to stick to the dot.com My brand is an international brand This will require domain registration We have won XYZ International awards
  6. Few people have time to undertake really thorough research to most effectively power up their global export or marketing programs.  The best trick is to find an effective international search marketing agency as they will have all the tools you need.
  7. A rose by any other name smells just as sweet  . Add in a note saying that the content is only for a particular geography.
  8. Paris-based Semiocast , which helps brands understand and interact with real-time Web services, has performed a semantic and quantitative study of Twitter based on an analysis of 2.8 million tweets.
  9. For example, Google’s Orkut is Brazil’s top social network. Hi5 is leading in Mexico, Peru, Portugal, Romania, Thailand and Mongolia. In the Czech Republic, Lide is the network of choice. Maktoob is the social hub in Libyan Arab Jamahiriya, Oman, Saudi Arabia, Yemen. South Korea is focusing its dialogue and connections in Cyworld. Social networking in Guadeloupe and Martinque is concentrated at Skyrock . Mixi is the leading central station for social activity in Japan.