The document discusses setting up an AdWords campaign and optimizing keywords. It includes a table showing the average click-through rate for different keyword ranks, with the highest CTR at 36.4% for rank 1. It also lists the target page URL and provides links for a Chrome web scraper extension and the AdWords API documentation.

8. ATTIVARE ALMENO UNA CAMPAGNA ADWORDS

37. KEYWORD
1
KEYWORD
2
KEYWORD
3
KEYWORD
4TARGET PAGE
URL

39. Rank
Average CTR
(%)
Rank
Average CTR
(%)
1
2
3
4
5
6
7
8
9
10
36.4
12.5
9.5
7.9
6.1
4.1
3.8
3.5
3.0
2.2
11
12
13
14
15
16
17
18
19
20
2.6
1.5
1.3
1.1
1.2
1.2
1.4
1.3
1.4
1.4

49. https://chrome.google.com/webstore/detail/scraper/mbigbapnjcgaffohmbkdlecaccepngjd

53. https://developers.google.com/adwords/api/docs/reference/v201509/TrafficEstimatorService