my 6 mantras a marketer must work with to keep relevance in the new hyper connected world we now exist in

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Rajdeep Chatterjee @rajdeepc
6 Marketing Mantras
for not getting LAID-OFF in this connected world

2. @rajdeepc
In 2014, by Valentine’s Day, 45,000 job cuts announced …just in the US …more cuts followed since & globally
@rajdeepc

3. @rajdeepc
Big brands are dying… mastered skills are becoming redundant…

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Consumer paradigms are shifting…the rules are changing…FAST
@rajdeepc

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A shift in the way we think is also needed for us to stay relevant to the consumer…
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6. @rajdeepc
My 6 Marketing Mantras

7. @rajdeepc
To let go of the ATL/BTL approach to marketing… it has no place in this hyper connected world
@rajdeepc

8. @rajdeepc
To understand that Online is ON- THE-LINE for the consumer …focus on being present at every step to help the consumer find her path to your brand

9. @rajdeepc
To put digital at the heart of your business and not treat it just a means of communication…

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To avoid Digital Darwinism by keeping pace with the consumer’s adoption of tech innovations
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To focus on digital transformation and not just disruption
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12. @rajdeepc
To understand that the way you define the role of digital in your business will predict success or failure of your marketing

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To listen to data whispers…

14. @rajdeepc
1.Let go ATL BLT approach
2.Focus on being with the consumer thru her journey at every step in a relevant manner
3.To treat digital as the heart of your business and not just a communication tool
4.To avoid Digital Darwinism by keeping pace with the consumer’s adoption of tech innovations
5.Focus on Digital transformation not just disruption
6.Listen…data whispers…build value thru data driven consumer centricity
The 6 Mantras
@rajdeepc

15. @rajdeepc
Let me know what you think on twitter @rajdeepc
Thank you