Architectural visualization covers a large number of architectural services within it such as 3D interior rendering services, 3D exterior rendering services and 3D architectural animation services (walkthrough and flythrough), and all of these services are executed with the support of 3D rendering and modeling software 3ds Max. CAD Services India, India based one of the leading CAD firms, is offering you all types of high end 3D BIM Modeling and CAD Drafting Services at very reasonable prices. For more information, call us at +91-79-66170072 (India) or 03 8528 1894 (Australia) or +1-416-907-9430 (USA).

1. 3D Architectural Visualization Provide
Interior as well as Exterior Building
Information to Clients
Architectural visualization covers a large number of architectural services within it such
as 3D interior rendering services, 3D exterior rendering services and 3D architectural
animation services (walkthrough and flythrough), and all of these services are executed
with the support of 3D rendering and modeling software 3ds Max. Gone are the days
when Architecture, Engineering and Construction professionals used to convey building
information to clients or to associated building professionals through plain 2D drawings
which hardly used to be attractive. Today instead of delivering detailed 2D drawings to
building owners architects prefer to show them 3D walkthrough and Flythrough videos
when it comes to explaining building design.
Apart from that 3D Architects Visualization can also deliver highly photorealistic
images to the clients which are produced by professional rendering artists when
they perform 3D interior and exterior rendering services.
• When 3D interior rendering services are performed the overall focus and attention
of rendering artists lies on the development of photorealistic images for the

2. interior parts of the building which may include generating images for living
room, bedroom, dining space and washrooms etc.
• These realistic images are later on incorporated by Architecture, Engineering and
Construction professionals in brochures and pamphlets which are used for
marketing purpose.
• Similarly, when exterior rendering services are executed rendering artists create
photorealistic images for exhibiting the exterior part of the building.
Apart from the execution of 3D rendering services AEC professionals also develop 3D
architectural animation videos which are also utilized by them for showcasing design
ideas when it comes to promoting the building. Architectural animation videos which
consist of walkthrough and flythrough are developed by rendering artists in 3ds Max
which since this particular rendering software incorporates sufficient rendering and
modeling tools.
Rendering artists have to apply acceptable or appropriate color to the image which can
enhance its quality when it comes to providing photorealism in it. Other important effects
which should be added in an image include lighting effects, shadow- effects and texture
etc. Rendering software products have effective mechanism which allows renderers to
apply such effects in a controlled form.