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GOOD VS. GREAT DESIGN
                        CAMERONMOLL.COM @CAMERONMOLL
youtube.com/watch?v=q-RLqLx1iYI
embracethis.co.uk
“   Do we really need a simple definition of
    design or should we accept that design
         is too complex a matter to be
       summarised in less than a book?

           BRYAN LAWSON, HOW DESIGNERS THINK
                                               ”
I COULD + YEAH, BUT
MODERN ART = DO THAT YOU DIDN’T



           morenewmath.com/69/modern-art/
“GREAT” DESIGN
   ...solicits strong emotional response
   ...justifies its creation
   ...inspires other designers
I



NECESSITY VS. PASSION
“   Nothing great in the world has ever been
        accomplished without passion.
                                           ”
              CHRISTIAN FRIEDRICH HEBBEL
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
CSS MASTERY
drp.ly/129B4R
Good vs. Great Design
MOBILE WEB DESIGN
mobilewebbook.com
TYPE CITY
veer.com/ideas/typecity/
Good vs. Great Design
SALT LAKE POSTER
drp.ly/18ZF6R
Good vs. Great Design
Good vs. Great Design
LIBRO DI
M. GIOVAMBATTISTA PALATINO
archive.org/stream/librodimgiovamba00pala
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
philco man.com/cameron-moll-colosseo-ipad-martian-giveaway.html
Good vs. Great Design
MY CANON 7D SETUP
flic.kr/p/7FFcrV
colosseotype.com
LESSON IN A TWEET

Satisfy your passions, whether on the clock or off.
II



STARTER VS. FINISHER
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
EUSTRESS
  “YOO-STRESS”




wikipedia.org/wiki/Eustress
“  More powerful than the obstacles
 around us are the obstacles within us.
The most potent forces that kill off new
     ideas are our own limitations.

       SCOTT BELSKY, MAKING IDEAS HAPPEN
                                           ”
TEUXDEUX
teuxdeux.com
ANXIETY
anxietyapp.com
NETVIBES
netvibes.com
SORTED FOR IPAD
drp.ly/18NxeE
LESSON IN A TWEET

Be a finisher. The world has enough starters.
III



REDUCTION VS. ORGANIZATION
“   simplicity   ”
“   The simplest way to achieve simplicity is
         through thoughtful reduction.
                                                  ”
             JOHN MAEDA, THE LAWS OF SIMPLICITY
Good vs. Great Design
Good vs. Great Design
AIRBUS A380
drp.ly/122a52
Aoccdrnig to rscheearch at Cmabrigde
uinervtisy, it deosn't mttaer waht oredr
the ltteers in a wrod are, the olny
iprmoetnt tihng is taht the frist and
lsat ltteres are at the rghit pclae. The
rset can be a tatol mses and you can
sitll raed it wouthit a porbelm. Tihs is
bcuseae we do not raed ervey lteter by
it slef but the wrod as a wlohe.

         mrc-cbu.cam.ac.uk/people/matt.davis/Cmabrigde/
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Reply ABOVE THIS LINE to add a comment to this message
Re: VisualTHIS LINE to add a the art to this message not
Reply ABOVE hierarchy is comment of managing,
eliminating to Acme Sprint Phase 1 Creative (Acme Industries LLC)
Message posted
Project: Acme Sprint Phase 1 Creative
Company: Acme Industries LLC
            Cameron Moll said:

              Cameron Moll commented on the message:

             Visual hierarchy is the art of managing, not
             eliminating
            Unfortunately, in my experience working with many other
            experienced and novice designers, it has become clear that
              Unfortunately, in my experience working with many
            visual hierarchy is one of the most ignored and underutilized
              other experienced and novice designers, it has
            principles of design. We would do well as design craftsmen to
              become clear that visual hierarchy is one of the most
            thoroughly study and apply the principle of visual hierarchy.
             ignored and underutilized principles of design. We

                                      v
            See Good vs. Greatdesign craftsmen to thoroughly
             would do well as Design.
             study and apply the principle of visual hierarchy.

              See Good vs. Great Design.

Stop receiving emails when comments are posted to this message


Stop receiving emails when comments are posted to this message
Reply ABOVE THIS LINE to add a comment to this message
Re: VisualTHIS LINE to add a the art to this message not
Reply ABOVE hierarchy is comment of managing,
eliminating to Acme Sprint Phase 1 Creative (Acme Industries LLC)
Message posted
Project: Acme Sprint Phase 1 Creative
Company: Acme Industries LLC
            Cameron Moll said:

              Cameron Moll commented on the message:

             Visual hierarchy is the art of managing, not
             eliminating
            Unfortunately, in my experience working with many other
            experienced and novice designers, it has become clear that
              Unfortunately, in my experience working with many
            visual hierarchy is one of the most ignored and underutilized
              other experienced and novice designers, it has
            principles of design. We would do well as design craftsmen to
              become clear that visual hierarchy is one of the most
            thoroughly study and apply the principle of visual hierarchy.
             ignored and underutilized principles of design. We

                                      v
            See Good vs. Greatdesign craftsmen to thoroughly
             would do well as Design.
             study and apply the principle of visual hierarchy.

              See Good vs. Great Design.

Stop receiving emails when comments are posted to this message


Stop receiving emails when comments are posted to this message
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
LESSON IN A TWEET

Great hierarchy isn’t always achieved by eliminating
complexity, but by managing it.
IV



INFLUENCE VS. INSPIRATION
INFLUENCE IS BORROWED.
LOGOPOND
logopond.com
THE DIELINE
thedieline.com
CSS MANIA
cssmania.com
NOTE & POINT
noteandpoint.com
CSS IPHONE
cssiphone.com
FIRST & 20
firstand20.com
HTML5 GALLERY
html5gallery.com
PRINT FANCY
printfancy.com
DRIBBBLE
dribbble.com
INSPIRATION IS EARNED.
jonrawlinson.com
V-LOCK
yankodesign.com/2010/04/21/never-miss-the-key-hole/
JOHN, PAUL, GEORGE & BEN
amazon.com/reader/0786848936
HENNESSEY VENOM GT
hennesseyperformance.com
RAINBOW IN YOUR HAND
masa-ka.com/html/rainbow.html
IRETROPHONE BASE
     un.cr/289
DODO CASE
dodocase.com
Good vs. Great Design
Good vs. Great Design
INFLUENCE happens when you’re looking for it.
INSPIRATION happens when you’re not.
Good vs. Great Design
Good vs. Great Design
INSPIRATION
  ...is different for everyone
  ...can’t be scheduled
  ...is elusive
“                              ”
       It’s different for everyone.

Then don’t worry about what works for
  them. Find out what works for you.
ted.com/talks/stefan_sagmeister_the_power_of_time_o .html
MICHAEL BIERUT



   vimeo.com/9084072
“                        ”
           It can’t be scheduled.

Then create opportunities to increase your
         chances for inspiration.
“Whoever sheds the blood of man by man shall his blood be shed.”
A        B       C
                                      C’            B’       A’
“Whoever sheds the blood of man
                                  by man shall his blood be shed.”
Fallen.
In silence we ponder
Momentarily.
Years fail to wash away
Memories that stain the walls of yesterday.
What are ey but those we revere?
Indelible is the pain
Yet greater is the courage
Of those who gave the incalculable bequest.
What are we but guardians of the legacy now ours?
Written in our hearts the memories
In perpetuity remain.
Forever
Will the Fallen
Stand.
Fallen.     POSTURE
In silence we ponder
Momentarily.          TIME
Years fail to wash away    PERPETUANCE
Memories that stain the walls of yesterday.
                                     RECOLLECTION
What are ey but those we revere?
Indelible is the pain
Yet greater is the courage                    CENTRAL THEME
Of those who gave the incalculable bequest.
What are we but guardians of the legacy now ours?
Written in our hearts the memories RECOLLECTION
In perpetuity remain.      PERPETUANCE
Forever               TIME
Will the Fallen
Stand.      POSTURE
Good vs. Great Design
“   Instinct … is largely memory in disguise.
      It works quite well when it is trained,
             and poorly otherwise.

                   ROBERT BRINGHURST,
                                         ”
           THE ELEMENTS OF TYPOGRAPHIC STYLE
drp.ly/18Iwaf
“               ”
          It’s elusive.

Then have a plan to capture it.
IPAD SKETCHBOOK
                            pixelpads.com

                                              MOLESKINE
                                              moleskine.com




                                                              FIELD NOTES MEMO BOOK
                                                                     fieldnotesbrand.com




EDWARD TUFTE GRAPH PAPER
edwardtufte.com/tufte/posters
EPSON WORKFORCE 1100
drp.ly/126g
Good vs. Great Design
+
YAFA POQUITO PEN                    VICTORINOX WALLET
yafa.com/yafapen/Poquito.html           swissarmy.com
Screen: Simplenote




     simplenoteapp.com
LESSON IN A TWEET

Influence is borrowed, inspiration is earned. Create
opportunities to earn it, and have a plan to capture it.
V



CREATIVE DRIVE VS. CREATIVE PAUSE
Good vs. Great Design
NASAIMAGES.COM
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
Good vs. Great Design
AEROSPACE AMERICA        WHEN WE LEFT EARTH
   drp.ly/11eu2d (PDF)      drp.ly/11es7z (iTunes)
CREATIVE PAUSE
 The shift from being fully engaged in a
 creative activity to being passively
 engaged (or disengaged altogether).
BED                 BATH                 BUS
Z GALLERIE MARBELLA   BOSSINI AQUAVOLO   SHEER AWESOMENESS
SHOWERING AS A CREATIVE MODEL
  Distractions are minimized
  Body is engaged in monotony, mind is free
  Environment is changed
DIVE SLATE
scuba.com
LESSON IN A TWEET

Schedule deliberate pauses from work that free the mind and
invite new thinking. Capture what comes of it.
VI



SOLUTIONS VS. PROBLEMS
WENGER GIANT KNIFE
wengerna.com/giant-knife-16999
IPHONE-TO-IPAD CONVERSION
        drp.ly/10f94S
drp.ly/11SOfr
iCAT
drp.ly/18IB71
FANNYCAT
drp.ly/18IFm
TIM BROWN
drp.ly/108g69
LESSON IN A TWEET

The solution you create is only as strong as the problem
you've defined.
VII



DON’T STOP BELIEVIN’
Good vs. Great Design
Good vs. Great Design
LESSON IN A TWEET

“What did you leave on your desk today?” —Laurie Makela
Good vs. Great Design
THANKS.
CAMERONMOLL.COM/SPEAKING/GOODGREATER




FONT FAMILIES
EF TV NORD CONDENSED, GOTHAM, P22 CEZANNE PRO, ADOBE GARAMOND PRO   CAMERONMOLL.COM @CAMERONMOLL

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