Twitter can be pretty powerful if you are using it in the right ways. This presentation is for beginners who want to learn some of the basics of getting started with Twitter. Setting up profile Sending first tweets Finding smart folks to follow

1. For Job Seekers

2. Why Twitter is the greatest thing since sliced bread! 2011 © Career Sherpa | www.careersherpa.net 2

3. Communication Listening Learning Acquiring information + Marketing Promoting Sharing Informing 2011 © Career Sherpa | www.careersherpa.net

4. New Relationships With: Shared interests Movers & Shakers Hope to meet/stalking Smart or interesting Doing it right 2011 © Career Sherpa | www.careersherpa.net

5. No limits 2011 © Career Sherpa | www.careersherpa.net

7. 160 characters

8. Picture adds personality

9. Include link to LinkedIn or website

10. Complete your profile1 6 2011 © Career Sherpa | www.careersherpa.net

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13. RT:Retweet, sharing someone else’s tweet

14. @: Indicates to or from

15. DM: Direct message, like an email (must follow each other)

16. http://goo.gl/VfzzTShortened URL

17. #: Hashtag is a special way of “tagging”8 2011 © Career Sherpa | www.careersherpa.net

19. Company website

20. “Who to follow” on Twitter

21. Author of book/article/blog

22. Lists by others

23. Twellow

24. Listorious

25. WeFollow

26. #FF (Follow Friday)Read bio to ensure reason for following 2 9 2011 © Career Sherpa | www.careersherpa.net

27. QUIZ

29. RT other’s work or tweets

30. Promote events

31. Share articles/information

32. Jobs

33. Engage in discussionBe on-brand 11 2011 © Career Sherpa | www.careersherpa.net

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36. Best Practices Share.Share photos and behind the scenes info about your business. Even better, give a glimpse of developing projects and events. Users come to Twitter to get and share the latest, so give it to them! Listen.Regularly monitor the comments about your company, brand, and products. Ask.Ask questions of your followers to glean valuable insights and show that you are listening. Respond.Respond to compliments and feedback in real time Reward.Tweet updates about special offers, discounts and time-sensitive deals. Demonstrate wider leadership and know-how.Reference articles and links about the bigger picture as it relates to your business. Champion your stakeholders.Retweet and reply publicly to great tweets posted by your followers and customers. Establish the right voice.Twitter users tend to prefer a direct, genuine, and of course, a likable tone from your business, but think about your voice as you Tweet. How do you want your business to appear to the Twitter community? From Twitter’s site 2011 © Career Sherpa | www.careersherpa.net

37. Tw-etiquette Give credit to source Always be professional & positive You don’t have to follow everyone who follows you Keep settings public Be present ¼ = industry related ¼ = occupation/company ¼ = promoting others (city, assoc.) ¼ = you (dialog or posts/slides/etc.) 2011 © Career Sherpa | www.careersherpa.net

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39. If you must…use it to search for j.o.b.s. Follow target companies and employees Follow recruiters and job boards Use hashtags #ROC = Rochester, NY #job Tweetmyjobs 2011 © Career Sherpa | www.careersherpa.net

40. Tweetdeck Seesmic or HooteSuite 2011 © Career Sherpa | www.careersherpa.net