Kim Klein

Getting Started in Fundraising ,[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.grassrootsfundraising.org

www.grassrootsfundraising.org ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],www.grassrootsfundraising.org

Most Money Comes from People ,[object Object],[object Object]

Most People Give Away Money ,[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Opportunities for the Next Decade

The Eternal Truths About Fundraising

People Give When They are Asked ,[object Object],[object Object],[object Object]

Two Rules For Success: ,[object Object],[object Object]

Basic Principles ,[object Object],[object Object],[object Object],[object Object]

Making Your Case (Statement ) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

You need a short simple message ,[object Object],[object Object],[object Object],[object Object]

Sample Message Statements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Improve Your Case Statement ,[object Object],[object Object],[object Object],[object Object]

2. The Purpose of Fundraising is to Build Relationships Acquire Donors (Impulse) Retain Donors (Habit) Upgrade Donors (Thoughtful) The Most Thoughtful Gift (Bequest)

3. Choose Appropriate Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Ladder of Effectiveness ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Maximum Money Out) (Time In

4. Diversity Creates Financial Health Fees Major Donors Sources/Strategies Fundraising Team Small donors Local Businesses Online Events

Start with your own gift ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Segmenting is Key to Working with Donors www.grassrootsfundraising.org

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Building Loyalty With your Long Time Donors www.grassrootsfundraising.org

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Some people want to give often and some only once a year www.grassrootsfundraising.org

Longevity Frequency Size of gift Donors who start out giving big gifts get more attention than those who start with smaller gifts Final Segment: Size of Gift www.grassrootsfundraising.org

When to Ask Donors for Bigger Gifts ,[object Object],[object Object],[object Object],[object Object],Upgrading is critical and is the financial pay-off www.grassrootsfundraising.org

[object Object],[object Object],[object Object],[object Object],[object Object],Always Know Who You Should Be Asking Next www.grassrootsfundraising.org

Quality of List is Key ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

First year donor letter elements ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

The most likely giver is someone who has given already ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing thank you notes ,[object Object],[object Object],[object Object],[object Object],[object Object]

Writing thank you notes ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Create Habitual Donors www.grassrootsfundraising.org

[object Object],Focus on Donors With Stable Incomes www.grassrootsfundraising.org

The Future of Acquisition is Online ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

[object Object],One Thing Will Never Change: Personal face to face Asking will always be the most successful strategy www.grassrootsfundraising.org

Four Tips For Successful Asking ,[object Object],[object Object],[object Object],[object Object]

Four Tips, Cont. ,[object Object],[object Object],[object Object],[object Object],[object Object]

Four Tips, cont. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Asking requires a team of askers ,[object Object],[object Object]

Fundamental Rules for Boards ,[object Object],[object Object],[object Object],[object Object]

Every Board Member Has A Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Reward Good Behavior ,[object Object],[object Object]

Donors have been trained to be obsessed with how you spend money. ,[object Object],[object Object],[object Object],[object Object],Seek out Ways to Boost Public Confidence in Your Organization www.grassrootsfundraising.org

My plan for the fourth quarter of 2011 ,[object Object],[object Object],[object Object],[object Object]

Helpful Resources from Kim Klein ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Kim Klein

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