AS Media music magazine codes and conventions

1. CODE:
Colour pink.
Conventionally is
a colour
associated with
femininity. Here is
used to represent
femininity and
appeal to a
female target
audience. It also
matches the soft
lip tone of the
model in the
image.
CONVENTION:
The model in the
cover is a well
known Singer. She
appeals to a
female target
audience and
portraits the main
contents of this
magazine genre:
fashion, beauty
and celebrity.
CONVENTION:
The size of the
masthead is the
biggest text in the
cover. This is
because the
masthead is the
name/title of the
magazine.
CONVENTION:
The model’s
face is right next
to the logo
while this is still
easily legible

2. TARGET AUDIENCE ANALYSIS
Gender: Female
Race: White
Age: 18-35
Geo-demographics: USA, UK and other
English speaking countries
Socio-economics Groups: A and B
Psychographic profile Succeeders,
Individualists.

3. CODE:
Colour Black.
Conventionally
Black is a colour
associated power,
elegance,
formality, death,
evil, and mystery.
Black is a
mysterious color
associated with
fear and the
unknown (black
holes)
CONVENTION:
The model in the
cover is a well
known male
group. He appeals
to a male and
female target
audience and
portraits the main
contents of this
magazine genre:
indie pop music.
CONVENTION:
The size of the
masthead is the
biggest text in the
cover. This is
because the
masthead is the
name/title of the
magazine.
CONVENTION:
The model’s
face is right next
to the masthead
while this is still
easily legible

4. TARGET AUDIENCE ANALYSIS
Gender: Male
Race: White
Age: 20-45
Geo-demographics: USA, UK and other
English speaking countries
Socio-economics Groups: A and B
Psychographic profile Succeeders,
Individualists.

5. CODE:
Colour Red.
Conventionally is
a colour
associated with
masculinity. Here
is used to
represent
masculinity and
appeal to a male
target audience. It
also matches the
soft lip tone of
the model in the
image.
CONVENTION:
The model in the
cover is a well
known Pop artists.
He appeals to a
male target
audience and
portraits the main
contents of this
magazine genre:
fashion, beauty
and celebrity.
CONVENTION:
The size of the
masthead is the
biggest text in the
cover. However in
this case the
model is the
‘dominant’ figure.
CONVENTION:
The model’s
face is right in
front of the
masthead, while
this is still easily
legible

6. TARGET AUDIENCE ANALYSIS
Gender: Male
Race: White
Age: 20-35
Geo-demographics: USA, UK and other
English speaking countries
Socio-economics Groups: A and B
Psychographic profile Succeeders,
Individualists.