Digital Identity & Social Media

Digital Identity & Social Media
IED
Carlos Magro
@c_magro
17-18 julio 2014

Main Objetives
To understand how Internet has changed our lives & transform businesses and
organizations
To understand the role that Internet and social media play in our professional lives
To develop our digital presence and some key professional skills, using both social media
and other social services
To develop a solid, coherent and consistent digital identity for our professional
development.
To learn how to enhance our learning & working through social media.
To become a more productive worker by using social media.
To become a connected & skilled worker able to manage our digital identity and to work in
collaborative and digital environments.

VALUES
Collaboration, cooperation comunications, horizontality,
transparency
CHANGE
ORGANIZATIONS
PROFESSIONALS
Comunications
Network
Information
Long life learning
DIGITAL TRANSFORMATION
TRANSLATES
A NEW SET OF
DIGITAL COMPETENCES
PLE. PERSONAL LEARNING
ENVIRONMENT
Digital Identity
Digital transformation, social media
and digital identity
DIGITAL IDENTITY

 Analize our understanding and use of digital tools and services
Analize ourselfs (autosurvey)
Google our selfs (team activity)
Analize classteam twitter acount (team activity)
Analize our general digital compentece (individual scoring rubric)
 Build up our digital presence (social networking services)
Twitter*
Linkedin*
Facebook
Google +
Pinterest
Scoopit
Paper.li
Instagram
Slideshare
Youtube
Flickr
 Build up our digital presence (blogging, information management)
Wordpress*
Blogger*
Tumblr*
Delicious*
Diigo*
Feedly*
 Build up our Personal Learning Environment (PLE)

Let’s begin with a question…

What is technology?
Vídeo :http://youtu.be/1m1HT3NKdZ0

Vídeo:http://youtu.be/l4uCO0aJcwY

The world has deeply changed in the last
ten years
Vídeo:http://youtu.be/W-Yf1u3xD_I

Plan de Social Media
Well, maybe not so much

Reputación digital y su gestión
Well, maybe not so much

Activity #1
Let’s try to identify some main characteristics of this changing world.
10 minutes discussion trying to define the world we are living at.
In teams of 2, 5 minutes, write down some adjectives defining our world.
Debrief together these adjectives.

Hybrid
The World has become digital

Hybrid
We live in a digital world.
There are no two separate worlds (virtual and physical).
There are no parallel worlds, there is just one world, made upon
physical and digital objects.
What we are, our lifes and our businesses come from a complex
and dynamic process of hibridation.

TESCO markets at South Corea
underground
Hybrid
The digital and the physical worlds
have become increasingly
interwoven
Increased integration ON-OFF (QR,
NFC, Augmented Reality)

Changing
We live in a constant change

Changing
The change has become permanent: The only thing that is stable
(solid) is change.
Even its pace is changing and acelerating.
We live in a world dominated by the so-called "digital laws”: from
Moore's Law that stays that the power of chips doubles every 18
months, to Kryder's law, the storage capacity doubles every 12
months, passing through the Nielsen’s Law, the data transmission
rate is doubled every 21 months.
A world characterised by what Barry Schwartz called the “paradox of
choice”.
A “liquid modernity” (Zygmunt Bauman) or a “Continuous Flow
Era” (John Seely Brown).

Changing
Barry Schwartz, The Paradox of Choice
Vídeo: http://youtu.be/1a6UYfWzrJc

Uncertain
We live in an uncertain world

Uncertain
We live in an uncertain world. The future is also uncertain. The
speed at which everything happens and everything changes is
accelerating and we are always encountering a proliferation of
disruptive technologies.
The convergence of social, mobility, cloud, big data and integrated
communications leads in turn to more changes, new innovations,
new opportunities and more disruptive technologies.
All industries have been or are being affected by digital
transformation. The "digital pressure" upon organizations is
growing and comming from different points.

Complex
We live in a complex world

Complex
Complexity has become, in fact, one of the main drivers that affect
organizations and individuals in assessing data and making
decisions.
Complexity is now a current ingredient even for economical
theory which is giving up equilibrium.
Innovation requires complexity and diversity (The Atlas of
economic complexity)
Learning to live and be able to manage this complexity is already
the main attribute for our times.#

Complex
Vídeo: http://youtu.be/wBfmXY8_wN8

We must assume that we have forever changed the
way we communicate, learn, work, relate to others,
love or protest.
CASTELLS
Social
We have become more social

Social
We live in world characterized by the word social. Our entire
socioeconomic environment has been transformed. The social has
become the norm.
In fact, everything has gone social. Internet has become social,
businesses are social (social business) even the processes and
technologies of business management are becoming social (social
CRM, crowdsourcing).
Today, anyone can post a video, share a photo, write a blog or join a
social network.
We are no longer passive consumers, we demand to be heard,
considered and respected.

Social
Businesses have become social
Vídeo: http://youtu.be/DjpIzFDZRyQ

Global
Globalization and the new local

Global
We live in a globalised world.
And Local
In an increasingly globalized and homogenized world, technology can
help us visualize the marginal and address the particular.
But we need more than technology professionals with the right skills. We
need knowledge workers (Drucker) who can integrate the convergence of
globalization and rapid technological change (the so called Knowmads).#

Mobile
There are more mobile devices than people in the world.
There are more Internet access from mobile devices from fixed.
The average age is around 13 years
By 2020 is expected to be 24,000 million Internet-connected devices.
For a vast and growing majority of Internet users worldwide is primarily a
mobile experience

Mobile
Vídeo: http://youtu.be/VFRyOt_BqfU

Conclusion
We are living is one of the few disruptive revolutions in the history
of mankind. One of those transformations that have changed our
production system.
The digital transformation would even modify our brain ann our
habits of behavior.
We live in a world characterized by an exponential acceleration of
social and technological change, a world increasingly in need of
talent and innovation to respond to globalization and complexity
but also provide answers to the local and attend to the different.

Conclusion
Idea e ilustración de Genís Roca. RocaSalvatella

From replacement to transformation
1930 1960 1990 2008
Genís Roca. RocaSalvatella

Digital is not a synonym for technology.
Digital defines the way we relate with world.

Activity #2
Go to this test and answer the questions
10 minutes survey on your Internet and Social Media use
Individual. 5 mins for answering
Debrief together in a 5 minutes talk

Digital identity
1. What is digital identity and how do I get one?
2. How can my digital identity impact my job search and future career
prospects?
3. How can I "professionalize" my networks?

Whether you realize it or not—or even wish to admit it—you already have
an online reputation to protect.
Brian Solis

VALUES
Collaboration, cooperation comunications, horizontality,
transparency
CHANGE
ORGANIZATIONS
PROFESSIONALS
Comunications
Network
Information
Long life learning
DIGITAL TRANSFORMATION
TRANSLATES
A NEW SET OF
DIGITAL COMPETENCES
PLE. PERSONAL LEARNING
ENVIRONMENT
Digital Identity
Digital transformation
DIGITAL IDENTITY

Digital identity
Web 2.0, the social web, has
contributed to the construction of
m u l t i - d i r e c t i o n a l a n d
interconnected spaces and
channels where, as users, we
participate, express ourselves,
interact and collaborate.
We have moved from being
passive recipients of information
to have the opportunity to
interact with that information.
It has allowed us to be at the
s ame t ime pr oduc e r s and
distributors of content and
knowledge.

With the social web and proliferation of apps, smart phones and always
on internet access, we are becoming a society of accidental narcissists.
With each update, post, selfie, we share a bit of ourselves that in their
own way contribute to a semblance of our digital persona.
Unlike real life though, your digital footprints are there for anyone to find
on Google, social networks, and in communities.
These disparate pieces are then assembled by employers, schools,
friends, lovers, enemies, and anyone and everyone who wish to learn
something more about you.
Whether pure, sinister or simply inquisitive, whatever the reason, today
these pieces construct a semblance of you and whomever sifts through
your online legacy is left to their own surmise.
This is too important to leave to chance. Online is the new real world. This
is your life.
Brian Solis

Digital Identity is the set of
characteristics that identify us
within the Internet.
We all have a digital identity.
Our digital self depends not only on
what we tell about ourselfs but also
on the opinions of others about us.
Digital identity is fragmented,
multiple, complex & dynamic.
Digital identity

Digital identity
Digital identity is fragmented into thousands of pieces. Julen Iturbe

Complex &
Dynamic
Digital identity

Digital identity
Our digital identity is built up at least by three agents.
A proper management of our digital identity involves being aware of and act
on these three elements:
1. The self-generated content.
2. The content generated by others and collected by the software or
applications that index and link this content.
3. The content generated in our relationships with others. What others
publish about us.
This dual "input source" data (what we say and what others say about us) is
now particularly relevant because:
• On the Internet everything is amplified and moves faster.
• We exchange not only words but also texts, photographs and videos.
• The long durability of these files once uploaded to Internet.

Digital identity
So, our Digital Identity is:
1. Our personal information online:
• Texts
• Videos
• Photos
• Name, adress…
• Sites you visit,…
2. What we post ourself
3. What others post about us

Digital identity
Three characteristics of information in
Internet that affect our digital identity
1. It’s permanent
2. It’s visible
3. It’s uncontrollable

Digital identity
Information on the Internet is persistent and uncontrolled.
Online reputation is cumulative over time. The online reputation takes into
account the present but also past actions.
Two of the most important features of the Internet are the permanence of
things (this is related to topical issues such as the right to be forgotten in the
controversy with Internet services companies like Google) and the fact that
there is no way to control what will happen to the information once put it
online.
Every action on the Internet leaves hints that can be searched and treated
independently and beyond the control of the person (decontextualized) and
asynchronously.
These two characteristics of information reinforce the importance of knowing
how to manage the digital identity.

Activity #3
Open spreasheet
Search your name online in Google
Fill out with the first 15 results shown by Google under
your name (or your brand)
Instructions:
1. Rank: What number ranking is the page in Google’s search
2. URL- What is the Url of the web page
3. Page Title. What is the headline displayed for that web page?
4-Status- Mark this either Own (you host yourself), Control (you can publish,
twitter), Influence (you cannot update directly) or Third Party (you cannot
change).
5. Sentiment. Positive (you want a customer to see), Negative, Neutral
(beningn or about someone else).
6. Highlight rows in green, red or yelow

 Individual reflection:
1. What did you find about yourself?
2. Was that acurate
3. What was missing/not included?
4. What first impressions can be drawn?
 All together reflection:
1. Tell us in 1 min about your findings
2. Why would someone do a search on you?
3. What would they find?
1. Against?
2. In your favor?
Activity #4

Activity #4
What is the most reliable online source of information about me?
Google
My web/My blog
Facebook
Twitter
LinkedIn
Why would someone want to do a search on me?
to stalk me
to recruit me
to find more about me and what I do
to decide whether to hire me or not
to find a picture of me
to dig up dirt on me
How do I build my online reputation?
create an impressive e-portfolio
publish information I want people to find about me
participate in online professional networks
make my work (research, arts, music, writing) findable
make my work (research, arts, music, writing) sharable
updates on Twitter and Facebook
accept all friend requests
all of the above

Activity #5
Linking our multiple online identities
Open a profile in http://about.me/

Digital identity
1. We all are highly intensive users of Internet
2. We all have a digital presence
3. We use mainly for personal topics
4. With each update, post, selfie, we share a bit of ourselves that in their
own way contribute to a semblance of our digital persona.
5. Our digital self depends not only on what we tell about ourselfs but
also on the opinions of others about us.
6. These disparate pieces are then assembled by employers, schools,
friends, lovers, enemies, and anyone and everyone who wish to learn
something more about you.
7. Digital identity is fragmented, multiple, complex and dynamic.

Privacy
Vídeo: http://youtu.be/F7pYHN9iC9I

Privacy
1. Set out in detail the privacy settings
2. Protect your personal data
3. Be proactive in defending your own data.
Some tips for managing our privacy:
1. Think before you post.
2. Control your contact list.
3. Read terms of use and policies and set the privacy.
4. Use the safe navigation and private browsing.
Some browsers offer us the opportunity to clean up our browsing history.
You can also use the safe navigation options:
Chrome 'incognito mode’: https://support.google.com/chrome/answer/95464?hl=es-001
Mozilla Firefox 'Private Browsing’: https://support.mozilla.org/en-US/kb/private-browsing-
browse-web-without-saving-info
Google has a space dedicated to explaining security topics: Safety Center
www.google.com/safetycenter/

analog vs digital identity
private vs public
private vs personalnal
personal vs professional
individual vs corporate
Reflect upon

Analog vs Digital Identity
There is a real world and virtual. Both are real but occupy
different spaces.
by @lorehatur

Private vs Public identity
Anything that is posted online, you should consider “public” no matter what your
“privacy” settings are.
George Couros

Private vs Personal identity
Privado no es lo mismo que personal. Mi recomendación es que podemos
compartir en la Red cosas personales pero nunca las privadas.
If something is “private” in your mind, it’s probably not a good idea to share it on
the Internet…anywhere. I don’t care what types of controls a social network gives
you. There’s no such thing as full-on “privacy” on the Internet.
Drew Olanoff

Personal
Identity
Professional
vsIdentity
Personal vs Professional identity

Social media often blurs the lines between personal and
professional.
Figuring out how to balance these two worlds can be a
challenge.
You don’t want to share a personal detail that might
negatively impact you at work.
On the other hand, you don’t want to bore everyone with a
robot-like account that can only discuss business matters.

Vídeo: http://youtu.be/8iQLkt5CG8I

Individual vs Corporate identity
There is no professional or personal anymore. There’s simply your brand.
Everything you do affects your brand, and it’s up to you to determine whether
your brand is affected positively or negatively.
We have to realize that everything we post online, whether we believe it to be
"professional” or "personal" is personal. At the end it is all about us. Everything
we do on the Web is personal. The web is ourselfs.

Personal Brand and the Corporate
Personal Brand: From the point of view of the organizations should
not be seen as a threat but as an asset.
Personal branding in the corporate environment is not so much a
matter of finding individual promotion as clearly define the
strengths and talents of each employee.
The concept of personal branding allows each worker to define his
goals and visualize her strengths. From the point of view of the
organization and specifically HR departments it makes it easer the
identifcation and talent management and promotes leadership in
the organization.
James Speros. The Personal Branding Phenomenon. Peter Montoya

A personal brand is no longer just a matter of entrepreneurs or freelancers. It is
a necessary tool for professionals who want to differentiate or just stay in the
environment of an organization.
James Speros

Your personal brand should be portable. If you change your job you must
be able to transfer your digital identity and capitalize it in the new
environment.

“Everything you do now ends up in your permanent record. The best plan is to
overload Google with a long tail of good stuff and to always act as if you’re on
Candid Camera, because you are.”
Seth Godin

Digital Identity and Personal Brand
10 commandments
1. Protect your name, domain, brand.
2. Control the search engine to increase your presence on the first pages of search.
3. Monitor. Results, creating Google alerts with your name.
4. Try before use. We don’t need to start with a blog, we can blogging as guests in
others.
5. Own: It’s important to create a controlled space by us in which to put all the
identifying features that interest us, always emphasizing the constancy over the
frequency.
6. Link: It is very important to link to issues that define our digital personality.
7. Produce relevant contents to grow and create a community.
8. Share information and knowledge. Social networking means sharing. Think of
yourself as a hub or a information connector information. A curator.
9. Prioritize habits and decide the time.
10. Take care of your community: reply to comments and be present.

What separates reality from aspiration are your actions and words. You earn
what you deserve.
Brian Solis. Introduction to Reped

1. Treat others as you would like to be
treated.
2. Think before you write and avoid words
or attitudes that may be offensive to
other users.
3. Note that in the written language
nuances are more complicated. You can
use emoticons.
4. Always be patient, especially with
beginners and those who make a
mistake. Sooner or later you will commit
too.
5. Recriminatory attitudes are unwelcome,
especially in public. Use always a
moderate tone.
6. Always re-read messages before sending
and ask yourself what would be your
reaction if you received it.
7. Take care of spelling rules.
8. Avoid writing in uppercase.
9. It is very important always refer sources
of information (content, data, images).
Netiquette

Character is like a tree and reputation like a shadow. The Shadow is what
we thonk of it; the tree is the real thing.
Abraham Lincoln
Take care of your self and the shadow will
take careof itself.
ANDY BEAL
Conclusion

Conclusion
The way to gain a good reputation is to endeavor to be what you desire to appear
SOCRATES

¿What is Twitter?#
140 characters

¿What is Twitter?#
A communication tool

¿What is Twitter?#
A networking tool

¿What is Twitter?#
A search, filter and select information tool

¿What is Twitter?#
A content production and curation tool

Activity #6
Analize a colleague’s twitter account
Using digital free tools like:
http://www.twitonomy.com/

How to Balance Your Personal and Professional Lives
on Twitter
1. Accept that Twitter is public.
2. Don’t be a robot. People do business with people.
3. Avoid sensitive topics.
4. Know the difference between personal and
private. Personal is talking about the great
dinner you had last night; private is rehashing
every detail of the fight you had with your
partner on the way to the restaurant.
5. Be considerate of your audience. things will get
boring fast if 90% of your posts are singularly
focused
6. Interact with others.
Via: How to balance your Personal and
Professional Lives on Twitter

Activity #7
Optimize our digital presence and customize our social media
profiles (name, description, url, photo,….).
1. Linkedin
2. Twitter
3. Facebook
4. Google plus
5. Pinterest
6. ….

Activity #8
Personal branding strategy. Defining your personal/
professional brand
1. Think in some words that express your interests, both
proffesional and personal. Add some adjectives to describe
your skills (both hard & soft skills)
2. Try to visualize yourself as a proffesional and write down
three or four main topics related with this idea
3. Make a visual cloud graphic with all these words
Tools:
http://www.wordle.net/

Activity #9
Listening
Define a set of personal alerts (go to http://www.google.com/alerts )

SOCIAL MEDIA AND PROFESSIONAL DEVELOPMENT
_3
I. Digital Competences
II. Personal Learning Environment

Our life is like
this…
Digital Competences

…but we work like
this.
Digital Competences

Digital Competences
Digital competence is a combination of knowledge, skills, values and
attitudes that allow us to achieve goals effectively and efficiently in
highly digital contexts.

From Digital Identity to
………………………………………….
Knowledge & Information Management
Digital comunications
Long life learning
Collaborative and team working
…………………………………………..
Digital Competences
Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional

Information & Knowledge Management
Vídeo: http://youtu.be/Ig3iC9v7cwg

Gráfico: http://www.slideshare.net/carlosmagro/gestion-del-conocimiento-36024120

Being able to search, collect, evaluate, organize and
share information.

1. To browse the Internet to access information, resources and
services.
2. To obtain relevant information making efficient searchs on the
Internet .
3. To get information in real-time and anywhere.
4. To subscribe to relevant content for our objectives and to
monitor the Internet for key information.
5. To save and store digital information in an organized manner to
facilitate its identification.
6. To assess the quality, reliability, relevance, accuracy and
usefulness of information, resources and services obtained in
the Internet.

Digital Communications
Be able to communicate, interact and collaborate
effectively with digital tools in digital environments.

Digital Communications
1. To communicate both synchronously and asynchronously.
2. To participate actively in online conversations and discussions
making valuable contributions.
3. To communicate efficiently and productively with colleagues by
using digital means.
4. To Produce valuable content and opinions that can help to
create debate.
5. To participate proactively in digital environments, social
networking and online collaborative spaces, making
contributions of value.
6. To establish contacts and professional relationships using
digital media.

Lifelong Learning
To manage learning autonomously, understanding and
using digital resources, and participating in learning
communities.

Lifelong Learning
1. To manage your own digital training.
2. To use Internet to stay up-dated in our own field of knowledge.
3. To know and use digital tools and resources for a good
management of knowledge.
4. Engage in both formal and informal online training.
5. To contribute to peer learning in digital environments and
communities of practice.
6. To give visibility to our professional training and skills by using
the Internet.
7. To establish and maintain a valuable professional network in
digital networks.

To be able to work, collaborate and
cooperate in digital environments
Teamwork & Collaboration Skills

The main benefits for networked organizations do not lie in the
outcome from teams, but in individual knowledge acquisition, in the
ability to connect with the right people and to access the right
information at the right time. Instead of focusing on teams and
communities, we must concentrate our efforts in providing workers
with the right resources and knowledge to build their own connections.
The basic unit of social business technology is personal knowledge
management, not collaborative workspaces.
Fuente: The tainted narrative of the workplace

1. To work with shared processes, tasks and objectivewith in
digital environments.
2. To produce online collaborative documents.
3. To communicate efficiently and productively with coworkers
with digital media.
4. To coordinate and work in teams in digital environments and
with digital tools.
5. To manage time and human resources assigned by using digital
media.
6. To collaborate both in formal and informal networks sharing
information and knowledge.
7. To build quality relationships and interactions in online settings
and communities leveraging social intelligence.

Unplugged
All this technology is making us antisocial

Unplugged
Vídeo: http://youtu.be/OINa46HeWg8

Unplugged
Learnig when and how to use digital media and when and where we should turn it
off.

Fuente: http://www.rocasalvatella.com/es/8-competencias-digitales-para-el-exito-profesional

II. Personal Learning
Environment

Personal Learning Environment
A Personal Learning Environment (PLE) isn’t a technology
platform nor an application or software, it is a way of learning and
working in digital environments.
A PLE is a network of people and content from which we learn.
We all have a PLE and that there has always been PLEs. The
difference now is that digital allows us to broaden the sources and
the people from whom we learn.

Personal Learning Network
1. To meet with other professionals and to expand our
network of learning.
2. To share our knowledge, ideas and projects.
3. To select and identify the information that is more useful
to us.
4. To identify resources and learning opportunities.
5. To learn from the experience of other members of your
network, join initiatives and collaborate in projects.

from
A PLE is made up of a set of tools that allow us to search, classify,
process and share information and knowledge.
Personal Learning Network
A PLN is the network of persons and institutions we are connected to
and from which we obtain and share information and professional
relevant knowledge.

Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta
Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio
Después • Informe • Revisar el Plan de gestión
PLE’s components:
1. Reading tools
2. R e fl e c t i o n t o o l s (w r i t i n g ,
commenting…).
3. Networking tools

6 steps to create your PLE?
1. Start by creating a digital identity and
trying to use the same user in all
services.
2. Open a Twitter account and start
following people and institutions.
3. Share your ideas, projects & questions.
4. Subscribe via RSS feeds to blogs and
other sources of information.
5. Start writing your ideas and projects on
your own blog.
6. Tag and share your favorite sites in a
social bookmarking service like diigo or
Delicious.

My PLE
Digital Identity
Read/access
information
Share
Make/Reflect
Knowledge
Management
Longlife
Learning
Comunication
Collaborative
and teamwork
Knowledge
Management
Longlife
Learning
_1
_2
_3
RSS, Feedly, Twitter,
Diigo, Pinterest
Blogs,
Twitter,
Drive
Twitter, G+, Hangout, Drive,
Blog

Search and Select

Read and retrieve information

Save and store information

Think

Antes: Diseñar un plan de gestión de crisis • Prevención • Monitorizar • Evaluar (leve, moderada, grave) • Procesos y responsables (CEO, Dircom, CMO) • Respuesta
Durante • Velocidad sin precipitarse • No perder la calma y seguir los protocolos establecidos • Evaluar y valorar la relevancia de la crisis • Identificar el origen • Transparencia, reconocer errores • Responde en el mismo medio
Después • Informe • Revisar el Plan de gestión
Do

…and communicate

Activity #10
Let’s make a concept map or a drawing showing our PLE
http://www.edtechpost.ca/ple_diagrams/index.php/

Final work:
1. Complete yout about.me profile
2. Optimize your digital presence and customize your social media profiles
(name, description, url, photo, avatar…)
3. Open a blog as a professional portfolio (to show your projects, your works,
your learning updates….
4. Write down a post about the concept of digital identity and personal brand
5. Write down a post showing your PLE. Showing how do you manage
knowledge and information and how do you communicate with others
professionals.

“La mejor manera de
empezar algo es
dejar de hablar de
ello y empezar a
hacerlo.”
Walt Disney
Yves Klein - The Void (Empty Room), 1961

Digital Identity & Social Media

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