Reference: Retail Franchising by Manish Sidhpuria

1. Assessing a
Potential Franchisee
WithMs. Grace Ann B. Santos

2. 1. Ability to Perform without
supervision
 Familiarities
 Prioritize works
 Focus on not only who will do it but
when it has to be done
 Unit supervisor has responsibility for
long range plan including total
component budget

4. 2. Being Self-Disciplined
 A franchisee should be self
disciplined with regard to time
management and should be able to
allocate time for paperwork,
meetings, and moving in the market

6. 3. Ability to work under
pressure
 No franchise guarantees income and
profit without putting any efforts.
Initial years of setting up a business
may be very difficult and full of
teething problems. A franchise
should be able to work under such
pressures.

8. 4. Attitude to learn from
Failures
 Failures are but stepping stone to
success.
 There is no mistakes in life, only
lessons
 Every failure is a lesson in learning
 Failing is not bad staying down is.
 No failure is final

10. 5. Ability to meet standards
 A franchise should be able to
create standards and
continuously strive to achieve
them.

12. 6. Ability to Take Difficult
Decisions
 Not everything would be smooth
while running a franchise.
Sometimes a franchisee is required
to take difficult decisions for the
smooth functioning of the franchise.

14. 7. Ability to Take a Balanced
View
 A franchisee should be able to take a
holistic perspective of any business issues
that may emerge during the currency of
the franchise. A biased or a narrow view
may greatly hamper the business
prospects.

16. 8. Tolerance to Ambiguity
 Business is a very complex
system and clarity may prevail
at all the aspects of business.

17. 9. Receptiveness
 A franchisee should be receptive and
have an open mind in interaction
with the franchisor. Franchisor offers
a great deal of support to the
franchisee for an effective franchise
operations.

18. 10. Growth Orientation
 A franchisee should have a long term
growth orientation rather than a
short term profit orientation. This
helps in maintaining a long term
relation with the franchisor.

19. 12. Internal Locus of Control
 A franchisee should be able to put in
adequate efforts to be successful. A
tendency to attribute external factors
for success- including luck –could be
unfavorable for effective functioning
of a franchise. A franchisee should
have an internal locus of control.
 A franchisor should be able to assess
these qualities through an
appropriate mechanism.

20. 11. Ability to Delegate
 It is not possible to do everything on
one’s own. A franchisee therefore
should be able to delegate tasks to
others and get many things done
rather than doing things oneself. It is
however, not easy to delegate.