A visual guide to distributing (aka sydicating or posting and sharing) your podcast for maximum reach. Now that you've created a great podcast, how do you get people to look at it? Use this step-by-step guide for ideas on where to post your content so that you can get it in front of the people who are looking for it! The most important step? Backend optimization!

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PODCAST DISTRIBUTION & SYNDICATION : A Visual Guide Here are the links and specifics to a complete example of a podcast as it is distributed according to the podcast distribution strategy … The first step is to create a 'landing page' for the podcast on your website, like this: http://www.thechinasourcingexperts.com/podcast-china-sourcing-challenges-solutions- discussion-new-archery-products/

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**Why not make the podcast available via sidebar on interior pages on your site … if someone is visiting your site, why not entice them by ‘advertising’ subtly on your own site …  A tracking URL link for the podcast landing page is generated using bit.ly (or another link shortener/tracking service) like this: http://bit.ly/1h93RVn It is then uploaded to various content depository sources on the internet, including: Podomatic, Internet Archives, Soundcloud, iTunes. It is important to create a branded and optimized profile for your brand wherever you plan to upload.

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Specifically on Podomatic, it will become part of a Podcast Series in Sertus' Podomatic library where you can upload more ‘chapters’ of your podcast: like this http://chinasourcingchallengesandsolutions.podomatic.com/

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For example: An Interview on Strategic Sourcing from China - Chris Kozlik Head of Engineering and Product Development for New Archery Products is one of the podcasts within the series and has its own landing page within Podomatic (or wherever else you have uploaded it) … http://chinasourcingchallengesandsolutions.podomatic.com/entry/2014-04-07T07_37_31-07_00 Please also note, it will have a CCC Attribution license like this... The CCC license reads: China Sourcing: Challenges and Solutions by Sertus, LLC is licensed under a Creative Commons Attribution 4.0 International License.Based on a work at http://bit.ly/1h93RVn.

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Additionally, a visual PPT presentation can be created to complement the audio and that can then be uploaded to your brand’s Library on Slideshare, for example: An Interview on Strategic Sourcing from China with Chris Kozlik of New Archery Products *note page peel on above screenshot: Youtube video inside in top left corner – by uploading the video to your Slideshare library, you make the video available to a user right there, allowing for greater discoverability.

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From the visual PPT file, we can create an audio/visual compilation which is like a 'movie' and that can be uploaded onto your Youtube channe like this http://youtu.be/Rq8_fYk78Ag *and don’t’ forget to append to your Slideshare presentation and then add this presentation to your LinkedIn profile for even more eyeballs! Be sure to fully optimize the back end of any and all of your uploads … use a good title, spend time on writing a full and comprehensive description, include keywords and tags where applicable, above all – ensure that your connecting the dots for your audience and answering the question they typed into the search engine. So which came first? Don’t forget to spend time figuring out what people have questions about when it comes to your niche … now create or reshare the resources that answer those questions! *This is how you “talk” to the search engines, so what you’re showing your visitors visually, the search engines (they don’t have eyes you know!) can ‘understand what they are finding on the page --- because a picture just looks like a big black box to a search engine crawler, but if you add alt text, it knows the picture is of a butterfly … ;-)

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Once the audio/visual podcast is produced, why not send an email to your database to invite them to listen? Like this http://us8.campaign-archive1.com/?u=1dc1d19eec6bc8afdb92c74af&id=78a0cb1539

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And, finally, it can be shared and 'socialized organically' on your social media channels, including: Facebook, Twitter, Pinterest, LinkedIn and Google+ For example, on Facebook, see update here Distributing a podcast for maximum reach can be accomplished by following these steps – with a foundation of great content, you can get a lot more eyeballs on your content by repurposing it and sharing it in a variety of places while customizing the format and messaging to match the channel. Let me know if you have any questions - thanks and have a good day! ~Barb