SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

12 Ways to
Crush SEO
FOR REAL ESTATE INVESTORS

SEO for Real Estate Investors
Introduction
The 12 Core Factors To On-Page SEO On Your
Real Estate Investing Lead Gen Site
These elements are all already built into every
InvestorCarrot website.
Leverage the most effective online inbound
marketing platform for real estate investors.
Now lets dive in to each element a bit deeper
and show you what we mean.

Leverage SEO Friendly URLs

Leverage SEO Friendly URLs
ONE WAY GOOGLE KNOWS ABOUT WHAT IS ON
YOUR PAGE IS BY THE URL OF THAT PARTICULAR
PAGE.
NO. 1Action Item:
Include a variation of
the keyword phrase
you’re looking to rank
for in the URL.
It’ll help Google
recognize what your
website is about that
much easier.
Interested in SEO? Read the full 12 Steps
to On-Page SEO for Real Estate Investors
Article Here

Start Title with a Keyword

Start Title with a Keyword
YOUR TITLE TAG ON YOUR REAL ESTATE
INVESTING WEBSITE IS THE MOST IMPORTANT
FACTOR IN YOUR SEO.
NO. 2
Action Item:
Make sure you update
your title tags on your
pages so they have
the keyword phrase
you’re looking to rank
for at the start.

Dazzle with Multi-Media

Dazzle With Multi-Media
NOT A REQUIREMENT TO RANK WELL, BUT WE’VE
FOUND IT SURE CAN HELP.
GOOGLE LIKES WEBSITES THAT ENGAGE THE
VISITORS AND USES BOUNCE RATE AS A PART OF
THEIR OVERALL RANKING FACTORS.
NO. 3Action Item:
Don’t make your
website bland!
Add in some local
pictures, testimonials
with pictures, etc.

Use Outbound Links

Use Outbound Links
AN “OUTBOUND LINK” IS SIMPLY A LINK ON YOUR
PAGE THAT POINTS TO ANOTHER WEBSITE.
NO. 4
1-3 solid outbound links per blog post.
When in doubt, find
a Wikipedia page
that talks about
something you
mentioned in the
article and link to it.
Action Item:

Wrap Your Title In An H1 Tag

Wrap Your Title In An H1 Tag
JUST HAVING YOUR KEYWORD IN YOUR TITLE TAG
USUALLY ISN’T ENOUGH. .
THE “H1” (HEADING 1) TAG IS SIMPLY THE LARGEST
HEADING ON YOUR WEB PAGE AND TENDS TO BE THE
HEADING AT THE TOP OF THE PAGE.
NO. 5
Action Item:
Start off your page
with a version of
your keyword
phrase in the H1
tag.

Drop The Keyword In First 100 Words

Drop The Keyword In First 100
Words
NO. 6
Action Item:
When you’re writing the
content on your
pages… make sure that
within the first few
sentences you have
your main keyword
phrase in there…
and inject a secondary
keyword phrase in
there as well.
To set the tone for Google as to what that page is
about even more, make sure within the first few
sentences that you’re including your main keyword.
As mentioned in tip #12 below… mix in some “LSI”
keywords as well to really give it that SEO punch.
See InvestorCarrot Action:
https://oncarrot.com/demo

Drop The Keyword In First 100
Words

Nail Loading Speed

Nail Loading Speed
HOW FAST YOUR WEBSITE LOADS IS A BIG DEAL!
THE LONGER IT TAKES TO LOAD THE MORE LIKELY A
VISITOR WILL HIT THE “BACK” BUTTON AND LEAVE.
NO. 7
Action Item:
Go test your page
speed on Googles free
tool. If you’re in the
“Green” then you’re
doing really really well.
To speed it up even
more, compress
images.

Add Modifiers To Your Title

Add Modifiers To Your Title
TRY TO RANK FOR 1-2 KEYWORDS IF POSSIBLE.
ADD MODIFIERS TO YOUR TITLES AND TITLE TAGS
SO GOOGLE CAN SEE WHAT ELSE THIS PAGE IS
ABOUT.
Action Item: NO. 8
Google your main
search phrase really
slowly and see what
Google serves up to you
as a suggested search.
If there are any
modifiers you can put
before or after your
keyword, add them to
your title tag on your
page!
Rather than just using “we buy houses Fresno”… make your
title tag something more like “we buy houses Fresno ca”… to
modify the title so you can grab rankings for those searches
as well.

Use Social Sharing Buttons

Use Social Sharing Buttons
GOOGLE USES THESE SIGNALS AS MINI VOTES. IF
THE PAGE HAS GREAT CONTENT AND IS GETTING
SHARED IN SOCIAL MEDIA… IT MUST BE PRETTY
SOLID.
NO. 9Action Item:
Get a Google 1+ button
and Facebook button
on your website.
But...maybe ditch the
Pinterest and Twitter
share buttons.
Those tend to not fit
with the type of visitor
real estate investors get
to their websites.

Post Long Content

Post Long Content
MINIMUM 300-500 WORDS - ALL OF YOUR PAGES
THAT YOU WANT TO RANK WELL IN GOOGLE.
GOING AFTER A REALLY COMPETITIVE PHRASE…
BUILD OUT SOME MORE CONTENT AND SEE IF YOU
CAN GET IT OVER 1,000 WORDS (OF COURSE USING
THESE OPTIMIZATION TIPS ALONG THE WAY).
Action Item: NO. 10
Look at the content
length on your page
and see if you can add
some more content to
it… then optimize
that content for the
keywords you’re
going after.

Post Long Content
In the case of search engine optimization (SEO), studies
have shown that longer content on a web page directly
correlates with higher rankings in most cases.

Slash Bounce Rate

Slash Bounce Rate
NO. 11Action Item:
Your aim is to keep
someone on your
website as long as
possible… and/or to
get them to visit
multiple pages of your
site.
This increases the
engagement of the
visitor and increases
the chances of
conversion.
There is a slight positive correlation… to having a
low bounce rate and longer than average “time
on site” by the visitor… as seen by Search Metrics
in this recent report. This picture above is just
one part of the full report of all SEO ranking
correlations.

Sprinkle LSI Keywords

Sprinkle LSI Keywords
LSI MEANS “LATENT SEMANTIC INDEXING“…
WHICH BASICALLY MEANS THAT GOOGLE CAN TELL
WHEN TWO WORDS HAVE THE SAME INTENT SO
GOOGLE TREATS THEM IN A SIMILAR WAY.
NO. 12Action Item:
Sprinkle some
similar intention
phrases into your
content.

Take Away
TAKE THESE SIMPLE BUT POWERFUL SEO TIPS
FOR REAL ESTATE INVESTORS AND PUT THEM
INTO ACTION.
WATCH YOUR WEBSITE CLIMB THE RANKINGS!
LET US KNOW IN THE COMMENTS BELOW HOW
YOU’RE DOING WITH SEO FOR YOUR OWN
WEBSITE.

WE DIVE INTO SEO TIPS PLUS MUCH, MUCH MORE
IN OUR CARROT TRAINING (EXCLUSIVE TO
INVESTORCARROT MEMBERS CURRENTLY).
Real Estate Investor Marketing
IF YOU’RE NOT YET A MEMBER, CHECK OUT OUR
PRICING AND PLANS AND COME ABOARD!
See InvestorCarrot In Action:
https://oncarrot.com/demo <===

SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages

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SEO for Real Estate Investors : 12 Key Steps To Optimize SEO for Real Estate Investor Web Pages