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Future of Location - Street Fight Summit 2012

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Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more.

http://stories.dlvr.it/story/98564-streetfight

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Future of Location - Street Fight Summit 2012

  1. 1. Ambient Location and the Future of the Interface Powering the next generation of location. Street Fight Summit ‘12 Amber Case, CEO, Geoloqi.com
  2. 2. your phone is a remote control for reality.
  3. 3. • Actions as buttons • Invisible interfaces • Trigger-based interactions Calm technology
  4. 4. An Invisible Button
  5. 5. GeoTriggers: Many Invisible Buttons
  6. 6. Layer: a collection of Geotriggers
  7. 7. Types of Geofences • Entering • Exiting • Dwelling at a place
  8. 8. Send messages to regions • Area with radius • Users who have been in a certain area in the last 7 days • Users in a given city or neighborhood
  9. 9. Government real- time tracking Mobile Workforce Management (Fleets) Accuracy > Cab/ride finder Mobile tour guides Geo-Pattern Mapping/Alerting Coupons Advertising Local Offers Mobile Marketing Battery Life >
  10. 10. Loyalty Rewards Government real- Order management (pharmacy, time tracking food) Hotel Check-in Mobile Workforce Customer service Management (Fleets) Home Automation Accuracy > Cab/ride finder Mobile IT Mobile tour guides Security/Conditio Geo-Pattern Mapping/Alerting nal Access Games Coupons Social Advertising Discovery Local Offers Mobile Marketing Battery Life >
  11. 11. Use Case: Personalized Advertising The next generation advertising is local, personalized, and opted into Premium for local targeted mobile CPM is 3.8X (Nexage). Location combined with history (weather alerts, etc).
  12. 12. Use Case: Security A doctor’s car is broken into. 1000 patient's records are compromised. Millions of dollars in liability. • Once the doctor walks 100 feet from the hospital, he can no longer access those patient records. • Geofences define conditional access rights.
  13. 13. Gaming
  14. 14. Use Case: Gaming Gamebuilding • Scavenger hunts • Social, location-based games using real-life as the gameboard New revenue models • Unlock levels based on venue access • Retail location sponsorships
  15. 15. Use Case: Hospitality & Customer Service • Customer’s prescription refill is ready when they get there. • CRM Integration: based on their purchase history, a favorite item is on sale. The Automatic Check-in
  16. 16. Use Case: Home Automation Energy management and notifications • Enter the house, the lights turn on • Leave, and the lights turn off
  17. 17. Real-Time Hyperlocal Weather
  18. 18. Bringing Wikipedia to Life
  19. 19. Credit: Reid Beels
  20. 20. The Analytics of Real LifeActions are Reduced • • Queries are Eliminated
  21. 21. Track Conversion of Push Notifications Customize campaign tracking Associate geofences with campaigns. How many people who got this push notification visited the store?
  22. 22. Analyze time spent at locations 2012 Roadmap: Spring Number of Visits 0 20 40 60 80 100 120 140 Visit Duration
  23. 23. Analyze time spent at locations 1am 3am 5am 7am 9am 11am In-Store 1pm Outside 3pm 5pm 7pm 9pm 11pm Confidential
  24. 24. Data collected by one person in battery-safe mode Dwell-time analytics Confidential
  25. 25. Personal location analytics
  26. 26. Monitor significant events, not all events
  27. 27. Friction disappears Data becomes relevant when filtered by location • Actions are Reduced • Queries are Eliminated
  28. 28. The future of interaction is location
  29. 29. The best technology is invisible It should get out of the way and connect people.
  30. 30. Thank you! Amber Case, CEO case@geoloqi.com partners@geoloqi.co m
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Amber Case is the founder of Geoloqi, Inc., a company bringing the future of location to the world. She’s spoken at TED and around the world, and has been featured in Forbes, Fast Company, WIRED and more. http://stories.dlvr.it/story/98564-streetfight

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