Cassidy Herrold

Greater Atlanta Area United States

Art Director | Designer | Creative Strategist

Advertising / Marketing / PR

Multidisciplinary designer & art director with a love of smart ideas and an eye for pixel perfection. I’ve worked with a variety of clients (from Fortune 100 companies to small start-ups) and although my skill set is extensive, my strengths include brand identity, interaction design, UI/UX, environmental design, photography, content creation and digital analytics. NOTABLES: • Develop brand strategies by defining architecture, language and visual systems to create cohesive brand identities • Design consistently for the brand’s personality, differentiating the client from the competition • Identify insights from analytics data to develop stronger online marketing strategies • Collaborate w...