The automotive industry stands at an inflection point. Decades of progress across safety, connectivity and performance have led to a drastic change in the vehicles on the road and for sale today. In addition, several colossal technology-driven changes are on the near horizon, which will in turn lead to even more drastic changes for the industry. As these transformations occur, the automotive industry is leaning on Automotive Technology (“Auto Tech”) businesses for help. Automotive businesses throughout the supply chain are improving themselves by injecting digitization, intelligence and automation into existing processes. Auto Tech companies enable auto businesses to do so by providing software, data & analytics and outsourcing solutions. New businesses are emerging, both to take market share from incumbents through technology-driven processes as well as leveraging emerging technology to create new markets (e.g. Uber & Lyft using ubiquitous wireless broadband connectivity and smartphone adoption to create the ride-hailing industry). Catalyst is looking to partner with exciting businesses at the heart of the automotive industry transformation. Catalyst is also interested in technology businesses serving verticals adjacent to automotive including trucks & trailers, power sports, recreational vehicles and boats.

1. Auto Tech Market Overview
May 2019
Kirk Mahoney & Kapil Desai

2. 2
 Investor’s Perspective:
• This is an interesting time to get involved – Auto Tech companies have raised over $10bn in the
last 2 years [3] including from a number of Auto Tech focused VCs, automotive strategics and
Internet giants.
• Vehicles are changing rapidly and the tendencies by which consumers acquire, own, maintain
and dispose of their vehicles are changing too.
• Recent technology developments including EV technology, ridesharing and (the early stages of)
autonomous vehicles foretell a dramatic change in car ownership models; the entire industry
supply chain is and will continue to reorient itself around this shift.
 Market Size
• US Automotive Industry is a $700bn industry, representing ~3% of the US economy. [1]
• Employs 4.3mm people. [2].
Auto Tech Overview
 Automotive Tech (“Auto Tech”) includes various technology solutions provided to the
automotive industry as well as solutions that enable commercial and government
entities and consumers to acquire, own, maintain and dispose of automobiles.
[1] Center for Automotive Research
[2] Bureau of Labor Statistics
[3] CB Insights Auto Tech

3. 3
Auto Tech Asset Lifecycle
 Auto Tech exists to digitize, automate and otherwise improve various phases of the
auto asset lifecycle:
Secondary Retail
Sales
Insurance Retail
Outfit
List
Research
Inspect
Transport
Broker / Transact
OwnershipPrimary Retail
Wholesale &
Distribution
OEM
Design
Assembly
Disposal
Salvage
Recycle
Parts, Goods &
Accessories
Insurance Claims
Desking
Fuel / Charge
Park
Roadside
Assistance
Parts Procurement
Transport
Manage (Fleets)Market
ServiceWarehouse
Loan Refinancing

4. 4
Emerging Trends in the Automotive Market
• Changing consumer preferences are
forcing the hand of automotive OEMs and
dealers to reinvent the automotive retail
experience.
• While dealers have long used websites for
lead gen., dealers are now investing in
digital capabilities that will allow them to
“ecommerce” more parts of the purchase.
Purchasing and
Servicing Autos is
Becoming
Increasingly
Digitized
• Vehicles are designed to last longer.
• As vehicles age, they require a greater
degree of services and more replacement
parts.
• Many automobiles and trucks change
hands 2+ times in their lifetime.
[1] Deloitte Global Automotive Consumer Study (2018)
[2] IHS Automotive
[3] Bureau of Transportation Statistics
Longer Auto
Lifecycle
• Declining hardware costs and greater
connectivity have driven the growth of the
“Connected Car”:
• Lower warranty costs
• Rise of predictive maintenance
• Higher complexity of servicing
vehicles
Connected and
Computerized Car
Technologies
Continue to
Proliferate
27%
52%
61%
77%
20%
37%
67%
80%
10%
21%
68%
86%
Boomers
Gen X
Gen Y / Z
Salesperson
Printed
Materials
Mobile
In Store Tablet
Usefulness of Info Channels at a Dealership [1]
152mm
2.0bn
2020 2025
Connected Cars on the Roads Globally [2]
13.1x; 67% CAGR
Average Age in Years of Household Vehicles in Operation [3]
0
5
10
15
20
1969 1977 1983 1990 1995 2001 2009 2017
Automobile Van Sport utility
Pickup Other truck RV/motor home

5. 5
The Automotive Industry in the Long Run
• Various hurdles to clear before true AV-4
& 5 standards are reached, include:
• Improvements to computer vision
technology
• Public opinion
• Regulatory approval
• Telecom infrastructure
Autonomy
Standards Are
Incremental
• Ride-hailing, ride-sharing, carsharing and
car subscriptions are introducing
consumers to “Shared Mobility” – the idea
that consumers do not need to own a
vehicle to have all of its benefits.
• This transformation will have profound
implications throughout the industry.
[1] J. P. Morgan Estimates
[2] evadoption.com
[3] The International Council on Clean Transportation
Shared Mobility is
Challenging the
Consumer-Owned
Vehicle Model
• To date, EV growth in the US has been a
story of fits and starts, just surpassing 1%
of new sales in 2017. [2]
• Within the top 100 US metros, only 12
have more than half the charging
infrastructure necessary to support the
3mm electric vehicles forecasted on the
road by 2025. [3]
Electric Vehicles Are
Establishing a Beach
Head
AV-5: Full Autonomy
AV-4: High Autonomy (human intervention)
AV-0: Analog Vehicles
AV-1: Driver Assistance (cruise control, steering assistance)
AV-3: Conditional Autonomy (highway autonomy)
AV-2: Partial Autonomy (traffic jam assist, self-parking)
Society of Automotive Engineers Autonomy Levels
Shared Mobility
Ride-Sharing
CarsharingCar Subscriptions
Ride-Hailing
1% 4%
12% 20%
7% 20%
39%
98% 89%
68%
41%
2015 2020 2025 2030
EVs Hybrids Internal Combustion Engine Vehicles
Electric Vehicles as % of New Car Sales [1]

6. 6
Auto Tech Market Map
Note: this landscape is intended to be a representative sampling and is not an exhaustive list.
Please direct inquiries to kirk@catalyst.com.
Automobile Auto Aftermarket Trucks & Trailers
Motorcycles &
Other Rec. Vehicles
Manufacturing &
Wholesale
Primary Retail
Ownership
Disposal
Secondary Retail

7. Please send any inquiries to kirk@catalyst.com