11. @cathycracks SPECIAL THANKS: Marei Wllersberger
NOW FUTURE
frame of mind
ABSTRACT
CONCRETE
What do we want
to do?
How do we get to
the future?
What can we do to
make it happen?
How does this
compare to now?
19. @cathycracks
2. APPLY1. ANALYZE
TREND CANVAS
CONSUMER
Which (new) customer groups could you
Shifts: Long-term, widespread macro changes Triggers: Recent, short-term changes or technologies
Emerging Consumer
Expectations
TREND:
Basic Needs
Inspiration
Who
Look into the Future
24. @cathycracks
Long-term
Digital Roadmap
Mid-term
Short-term
Low-hanging
fruit
Org capability Tech capability
- team of 7 in place
- innovation centre up and
running
- Content development
team established
~12 months
~6 months
~3 months
now
- outsource analytics data
- migration to new
platform completed
- CDN server up and
running
- VDN license in place
- migration from native
app to hybrid app
completed
tablet
mobile
web
others
KPI checkpoint KPI checkpoint
26. @cathycracks
Experience Design
• UI
• Product
• Print
• HTML/CSS
• Emotion
• Service
Tangible Intangible
informed by
marketplace business product / services customer enablers
27. @cathycracks
Precious Studio. Multiscreen patterns
http://previous.precious-forever.com/2011/05/26/patterns-for-multiscreen-strategies/
Ecosystem of multi-screens
Experience does not happen on just 1 screen. Designing the experience between the screens.
35. @cathycracks
Look at the bigger picture.
Step outside of the problem to solve a problem.
Systematic Thinking
Holistic Approach
Ongoing Iteration
Refine with findings to stay competitive.
36. @cathycracks
http://en.wikipedia.org/wiki/Travelling_salesman_problem
Further Readings
Traveling Salesman Problem
Emergence: The Connected Lives of Ants, Brains, Cities, and Software
http://www.amazon.com/Emergence-Connected-Brains-Cities-Software-ebook/dp/B008TRUBLY/
http://trendwatching.com/trends/consumertrendcanvas/
Consumer Trend Canvas
http://remote.bergcloud.com/developers
Berg Cloud Developer
http://newsroom.mastercard.com/press-releases/wired-1st-to-pilot-in-content-purchasing-via-mastercards-shopthis/
Wired + MasterCard’s ShopThis
London Underground Baby-on-board badge
http://www.tfl.gov.uk/transport-accessibility/pregnant-women-and-pushchairs
http://thenounproject.com/driskell
https://twitter.com/sandeepa
Credits