Chris Barbee

122 Abonné

4 SlideShares 122 Abonné 243 Suivis

4 SlideShares 122 Abonné 243 Suivis

In the era of consumer control, consumers aren’t just consumers. They’re producers. They’re critics. And they’re resourceful. Successful brands must be empathetic and useful. Effective products must tell stories. Telling those stories is my passion. I’m a student of culture, champion of weirdness, connoisseur of BBQ, and wouldn’t trade what I do for all the money in the world. Studying life not advertising is my mantra. But I love living at the intersection of both.

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In the era of consumer control, consumers aren’t just consumers. They’re producers. They’re critics. And they’re resourceful. Successful brands must be empathetic and useful. Effective products must tell stories. Telling those stories is my passion. I’m a student of culture, champion of weirdness, connoisseur of BBQ, and wouldn’t trade what I do for all the money in the world. Studying life not advertising is my mantra. But I love living at the intersection of both.

insight consumer

Tout plus