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Making Media as Marketing




  C.C. Chapman – The Advance Guard
 MarketingProfs Digital Marketing Mixer October 23, 2008
Making Media As Marketing
WHO WOULD WANT MORE CHANNELS?
I WANT MY MTV
THE AUDIENCE !
HAS CHANGED!
THAT WAS THEN
THIS IS NOW
WHERE,WHEN !
  AND HOW !
WE WATCH HAS
  CHANGED!
WE WATCH HERE
BUT WE ALSO WATCH HERE
THE POWERFUL !
  CABLE HAS
  CHANGED!
FROM THIS
TO THIS
I’M IN THE!
  ________
BUSINESS. WHY
SHOULD I CARE!
ABOUT VIDEO?!
BECAUSE
WE’VE ALWAYS
LOVED VISUALS
I KNOW WHAT!
  THIS MEANS!
WE NEED A
VIRAL VIDEO!!
NO YOU DON’T!!
YOU NEED!
EFFECTIVE AND
ENTERTAINING !
   CONTENT!
Making Media As Marketing
•  April 26, 2002 Premiere


•  11 million views (4 months)


•  2 million sign ups (4 months)


•  Sales up 12% from year before


•  100 million total views (4 years)
BUT, C.C. VIDEO
COSTS TOO MUCH!
IT DOESN’T HAVE TO
FORGET VIRAL!

FOCUS ON RESULTS!
MEET TEDDY
Making Media As Marketing
Making Media As Marketing
SOME FINAL TIPS!
FIND THE PERFECT LENGTH
WORK WITH PEOPLE ALREADY DOING IT
HYPER SYNDICATE YOUR CONTENT
INVOLVE THE AUDIENCE
MEASURE RESULTS
DON’T BE SCARED TO EXPERIMENT
CC@TheAdvanceGuard.com

CC-Chapman.com
ManagingTheGray.com

@CC_Chapman

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Making Media As Marketing