Speech at the 2012 European Cloud Computing Conference, Brussels, 21 March 2012 (http://www.eu-ems.com/summary.asp?event_id=108&page_id=811)

1. The 2012 European Cloud Computing Conference
Brussels, 21 March 2012
Building the
European Cloud
Computing Strategy
Carl-Christian Buhr
http://bit.ly/cc_buhr, @ccbuhr
http://slidesha.re/cloudeu12 (All expressed views are those of the speaker.)

2. 101 Actions
http://ec.europa.eu/digital-agenda
DAE
http://bit.ly/NeelieKroesEU,
@NeelieKroesEU

3. 101 Actions
http://ec.europa.eu/digital-agenda
Advising on...
Cloud Computing
ICT Standardisation
ICT Research Policy
Micro-/Nanoelectronics
Photonics
etc.
http://bit.ly/cc_buhr,
@ccbuhr
http://bit.ly/NeelieKroesEU,
@NeelieKroesEU

4. Cloud Computing in the
Digital Agenda
“Europe should also […]
[reinforce] eInfrastructures
and […] should develop an
EU-wide strategy on 'cloud
computing' notably for
government and science. […]
The strategy should consider
economic, legal and
institutional aspects.”
A Digital Agenda for Europe (COM(2010)245, 19.05.2010),
http://eur-lex.europa.eu/LexUriServ/LexUriServ.do?uri=CELEX:52010DC0245(01):EN:NOT

5. Why this?
• Economic potential for supply &
especially demand sides
• Cloud computing will happen: to or
with us?
• Many policies impact cloud & vice
versa: need horizontal view
http://ec.europa.eu/digital-agenda

6. Why now?
“Now is the time to bring
it all together. […] This
goes beyond a policy
framework. I want to make
Europe not just ‘cloud-
friendly’ but ‘cloud-
active’.”
Neelie Kroes, 27 January 2011
http://ec.europa.eu/digital-agenda

7. The Commission acts as...
...Policy Maker
Launches policy debates
Invites Member States to take action
Proposes EU legislation
Supports coordination
...Funding Agency
Research & Innovation projects
e.g. eGovernment building blocks
...Infrastructure Builder
Funds infrastructures
Connects Member State systems

8. When?
“[T]he deliverable is a document
combining analysis and a plan of
future actions. I want to have this
in place no later than 2012.”
Neelie Kroes, 27 January 2011
“Before the summer, I intend to
present a European Cloud Strategy...”
Neelie Kroes, 24 January 2012
http://ec.europa.eu/digital-agenda

9. What?
“First, the legal framework: users' rights,
data protection and privacy - including
the global aspects […].
Second, technical and commercial
fundamentals: boosting research efforts,
and focussing them on critical issues such
as security and reliability.
Neelie Kroes, 22 March 2011
http://ec.europa.eu/digital-agenda

10. And what not?
“our overall Cloud Computing strategy,
is not about building a European super-
Cloud, neither outright nor by forcing
the integration of existing public
Cloud infrastructures.”
Neelie Kroes, 26 January 2012
http://ec.europa.eu/digital-agenda

11. Process
1.Expert Reports (e.g. ENISA)
2.Digital Agenda (19/05/2010)
3.Announcement (27/01/2011)
4.Public online consultation (16/05-01/08/2011)
5.Hearings with users, SMEs, IT & telcos
(11/2011)
6.Industry working groups and recommendations
(11/2011)
•Cloud Computing Strategy (target July 2012)
8.Implementation...
http://ec.europa.eu/digital-agenda

12. Partners
European Parliament
Member States
http://europarl.europa.eu/
Council of
the European Union http://consilium.europa.eu/

13. Ex. 1: Public procurement
“...push public procurers into action.”
“Let me just dare to look a bit into the
future. In the US there is a large
framework contract for cloud computing
that can be used on all levels of
government. This pools a lot of
procurement power. If anything, this can
‘move the market’ – and the public
administrations. What would we need to do
to pull off something like this in
Europe?”
Neelie Kroes, 23 May 2011

14. The European Cloud
Partnership
“I am inviting public authorities
and industry, Cloud buyers and
suppliers, to come together in a
European Cloud Partnership. In
the first phase, the Partnership
will come up with common
requirements for Cloud
procurement.”
Neelie Kroes, 26 January 2012
http://ec.europa.eu/digital-agenda

15. Ex. 2: Content online
“...a European Cloud Strategy in
which we will assess all
possible obstacles for the
Cloud to enable a flourishing
business for content, both for
providers and right-holders.”
Neelie Kroes, 24 January 2012
http://ec.europa.eu/digital-agenda

16. Ex. 3: Data Protection
“The challenge is to take our
fundamental rights to privacy and the
protection of personal data and make
them work in the digital era. So that
we remove obstacles – and indeed give
a boost – to a competitive and
effective Cloud market.”
Neelie Kroes, 30 January 2012
http://ec.europa.eu/digital-agenda

17. Selected Pointers
The Digital Agenda for Europe
http://ec.europa.eu/digital-agenda
Cloud Computing @ Digital Agenda
http://ec.europa.eu/information_society/activities/cloudcomputing/index_en.htm
Public Consultation May-August 2011: Final Report
http://ec.europa.eu/information_society/activities/cloudcomputing/docs/ccconsultationfinalreport.pdf
Cloud Computing Industry Recommendations 2011
http://ec.europa.eu/information_society/activities/cloudcomputing/docs/industryrecommendations-ccstrategy-nov2011.pdf
Neelie Kroes Cloud Speeches
Davos 2011 (Announcement): http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/11/50
EP 2012 (Content Online): http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/12/30
Davos 2012 (Partnership): http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/12/38
Brussels 2012 (DP): http://europa.eu/rapid/pressReleasesAction.do?reference=SPEECH/12/40
Neelie Kroes Blogs
Data Protection in the Cloud: http://blogs.ec.europa.eu/neelie-kroes/cloud-data-protection/
European Cloud Partnership: http://blogs.ec.europa.eu/neelie-kroes/european-cloud-partnership/
Contacts
<web>http://bit.ly/{NeelieKroesEU, cc_buhr}</web>
<twitter>@NeelieKroesEU, @ccbuhr</twitter>